White Papers & eBooks


The first time I immersed myself in a video-based simulation, I felt like something was off, uneasy, or just plain awkward. For those musically inclined, it was like hearing a half cadence or a sequence of incomplete notes. To help instructional designers avoid half-cadence simulations, designers should follow this 12 key guidelines. Click below to download this guide. 
We're experiencing the biggest talent shortage since 2007, and businesses feel more pressure than ever to improve learning programs. It’s easy to feel overwhelmed by the idea of creating a more evolved learning program. It’s easier still to revert back to tried and true (and often tired) training content. But as someone who contributes to growing and retaining top talent, you can lean into this opportunity to inspire and champion innovation across your organization. In this eBook, we cover three steps to building a modern workforce through learning:   STEP 1: Increase access to essential, high-value skills for work and life  STEP 2: Focus on skills that inspire people and drive business forward STEP 3: Design reporting that captures tangible benefits of your learning programs Download today, it could change the way you think about developing your workforce.  Click below to download this eBook.
Learning and development isn’t a once-in-a-while activity. It’s a business-critical priority for increasing performance, staying competitive and improving employee engagement. To deliver the personalized and continuous learning experience your employees expect, you need to make development planning more effective and enjoyable for your employees. But you also need to ensure learning and development drive individual, team and organizational performance. Use this handy template to identify appropriate learning activities based on your employees' needs and the learning outcomes you want them to achieve. Click below to download this job aid.
DO YOU WANT TO DEVELOP A BEST-IN-CLASS SALES FORCE? Frontline sales management is one of the most challenging jobs in business today. There's constant chaos that distracts managers from the important work of being a sales coach.  In this ebook, we provide simple yet highly-effective methods for getting the most out of your sales talent. At the end, you’ll have what you need to follow a proven-effective path to develop sales coaching excellence, and as a result, develop a best-in-class sales force. Click below to download this ebook.
Why Your ROI Story Is Stronger Than You Think If you’re in charge of training a sales team, you know how hard it is to ensure they properly receive and retain training while in the field. But since organizations often treat sales training as an unavoidable cost of doing business, you may find it even harder to justify investing in technology that would improve your learning program. Sales, sales enablement, and sales training leaders often don’t realize how much investing in sales training technology contributes to a stronger ROI. That’s because most companies haven’t instituted best practices for identifying the business impact of better sales learning. Most limit their tracking to activity metrics like usage and adoption, or they capture anecdotes about how a recent training contributed to closing a specific deal. Quantifying the full return on your sales training investments helps you more effectively champion your initiatives and win more resources. That way, you can improve your team’s performance and create a virtuous cycle of continuous improvement. Here are four sources of ROI you’re already delivering that you should capture to demonstrate how sales training contributes to the bottom line of your organization. Click below to download this eBook.
With the fast faster fastest pace of life today, finding a shortcut can be a big help. And the Internet has opened a world of resources to help us in our personal and professional lives. But: searching…copying…pasting…sending… can cause you major problems—maybe even land you in court!  Content is OWNED by someone. They OWN the copyright to that content—and can control how it is used. This includes the exclusive rights to: copy/reproduce distribute create other works from that content display or perform the content publicly give permission to others to use the content in certain ways (often by granting a license for a fee) pursue those who use that content without permission. Most of us don’t pay attention to the Copyright Law, so we are setting ourselves up for expensive and time-consuming legal nightmares; we could be sued for using someone else’s content and images without their permission. Getting a letter in the mail from an attorney—who’s not our attorney—makes the heart pound! Or Maybe we discover that content we have created has been taken and used by someone else—without our permission. Then we have to pay an attorney to straighten that out. That could lead to Very costly and time-consuming litigation—and the death of a business. Click below to download this eBook.  
If you're ready to see success in your employee training program, you first have to understand what success looks like. Seeing positive results from your program requires dedication to individuals achieving goals, which translates to the organization achieving its goals. What goals are you trying to reach, and how are you measuring whether or not you've reached them? Rather than trying to come up with strong goals out of thin air, we've outlined ten steps that will take you through the process of creating goals and metrics for your employee training program. These steps will help you think through how your program is aligned with the business, and how your employees are positioned to boost business results through various training initiatives.
Business leaders look for predictability. They seek insight from mounds of data to get just a glimpse of the future. They demand their sales and marketing executives put the business on the right path to meeting or exceeding sales and margin goals. Sales executives create detailed business plans to identify new opportunities and retain existing customers.  They train sales reps and channel partners on product benefits and teach them to overcome objections. They develop compensation plans aligned with corporate goals to encourage growth. Marketing leaders identify competitors’ strengths and weaknesses. They define buyer personas and construct profiles to ensure the right messages reach the right prospects. They carefully map out every step of the buyer’s journey to know when and how to influence behaviors. All this to increase the likelihood of success, to gain more certainty and predictability. Shouldn’t your sales incentive program work this hard to engage your participants? Knowing how and when to nudge your participants could mean the difference between blowing past your goals and scrambling to explain a disastrous failure. This eBook maps the sales incentive journey which participants embark upon when engaging with a program. We’ve developed it from insights gained during almost 50 years of observing and influencing participants, and it can help put your program on the road to predictable success. Click below to download this eBook.
What challenges are your organization wrestling with? Revenue growth? Product and service innovation? Profitabilty? Change management? Agility? Complexity? No matter what issues you're dealing with, you have the internal resources to address them. You just might not be taking advantage of them. Click below to download this eBook.
Due to advancements in technology, there's been a shift in the way employees have wanted to receive their training. That has left organizations with the task of developing new learning methods that support the science of learning. Whether your organization already has a program in place or you’re just jumping into the deep end, there are sure to be a lot of questions around strategy, goal alignment, becoming a learner-centric organization, how to tackle low engagement, and more. We’ve identified the top three challenges with training a modern workforce and how you can use on-demand training to overcome those challenges and have a positive impact on your organization. In this ebook, you’ll learn: How microlearning can help combat long training times Tips on gamification and how it can boost engagement Strategies on boosting information retention through learning boosts
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