"Organizations spend more than $350 billion globally on training each year, but only a fraction of that investment results in improved performance. That’s a problem that needs a solution, and we believe the best solution is for L&D professionals to adopt the strategies, techniques, and mindset of modern marketers. In an uncertain and evolving business landscape, organizations of all kinds are facing the challenge of helping their employees keep up with rapid changes in the knowledge, skills, and abilities they need for success. As workplace learning strategists, we often see traditional L&D approaches fail to deliver what organizations and employees need, leaving everyone grappling with a widening skills gap. We think it’s time for a bold new approach to training that builds on the science and art of marketing to transform the way employees learn and grow" (excerpt from our book Think Like a Marketer, Train Like an L&D Pro). While there are many marketing and strategies that lend themselves to transforming L&D, in this article, we focus on the power of personas and how to elevate training and learner retention by exploring the use of personas with attention triggers.

This session describes how to use Reframes, a psychological communication technique, to help people refocus on an issue.  Reframes are designed to induce new thinking, reinterpret negative outcomes as opportunities, shift approaches to better position your argument, and offer perspectives that uncover possibilities.  They encourage constructive thinking. The 4 types of reframes are: Cognitive, Strategic, Persuasion, and Problem-solving.    

AI tools are transforming how we interact, learn, and collaborate, and one question looms large: Do learners prefer human connection or AI-driven efficiency? Neuroscience offers a unique lens to answer this, showing how the brain responds differently to human facilitators versus AI agents.   

Some 36 percent of U.S. workers plan to leave their jobs within the next year (WorkHuman) including 70 percent of Gen Z & Millennials (Linkedin). A lack of career growth options is one of the leading reasons why employees leave their organizations today, even though 59 percent of today’s organizations cite career development as a primary objective of their training programs and 67 percent hope that such training drives employee engagement.  

Let’s face it—communication training is broken. It's too long. Too abstract. Too expensive. And worst of all, it rarely sticks.  

First impressions matter—even in eLearning. The opening moments of your course set the tone, build anticipation, and shape learner motivation. But most course introductions still follow a tired formula: welcome slide, objectives, click next. In this session, we’ll explore 10 creative strategies to transform your course introductions into powerful engagement tools. From scenario-based openings and curiosity hooks to interactive dashboards, you’ll learn how to design intros that not only grab attention but also make learning feel meaningful from the very first click.

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In unpredictable times, most sales training falls flat—not because the content is ineffective, but because it doesn’t equip your team to act decisively amid chaos. When uncertainty dominates the headlines, your team needs more than just motivation—they need clarity, confidence, and tools that work. Without this, revenue shrinks, opportunities disappear, and your team slips into irrelevance.  

New hire onboarding is often a missed opportunity—overloaded with slide decks, disconnected from day-to-day work, and too slow to build competence or confidence. What if you could turn that around in the first 30 days?  

Are you… In a presales role, struggling to work together better with your sales counterpart?  In a sales role and wish there were a more productive way to work with the other sales roles and with presales?  On an account or opportunity team and find it challenging to work together more efficiently and effectively?  A sales manager and feel presales and sales individual contributors aren’t working together optimally as a team?  In sales enablement, trying to make all this work? 

Business leaders and learning professionals stand at a critical inflection point, where preserving human intelligence is as crucial as embracing AI innovation.  

The world has reached a level of unprecedented volatility and uncertainty in today’s business landscape, forcing leaders to face challenges that demand new approaches to thinking, problem-solving, decision-making, and team management.  

Virtual presenting has been around for over five years now, but few people truly love it—and even fewer are great at it. As the seminar leader puts it, "this stuff is here to stay." If you want to be seen as a skilled communicator, it's time to level up your virtual game. This session delivers practical, tangible advice with: ✅ Key fundamentals ✅ Well-kept secrets ✅ A few "OH WOW" moments to jumpstart your virtual presence

Join us for the third installment of our acclaimed webinar series with Training Magazine, where we continue to explore the evolving world of virtual training—and how to do it right.  

Lead Change with Confidence: A Quick Guide Change is part of the job—but thriving through it? That takes intention. This quick guide helps you make change feel less overwhelming and a lot more do-able. Download BizLibrary's infographic to leading through change and learn how to create a strategy that inspires confidence, aligns your people, and drives real results. Understand why change matters—and how to make it stick Define what change means for your organization Spot the employee behaviors that drive success Build the skills to lead change with clarity and impact Perfect for HR, L&D, and executive leaders ready to turn disruption into progress.

How do you transform your sales team into a revenue-driving marketing channel? In this playbook, you’ll uncover the key challenges holding your marketing team back, get actionable strategies to align messaging, drive revenue impact, and prove the ROI of your marketing efforts. What you’ll learn: How to bridge the communication gap between marketing and sales teams Steps to build messaging that resonates with buyers at every stage Tools and tactics for quick implementation across your organization

This template acts as a guide to writing a course outline. Just download the template and customize it according to your eLearning project. It also includes an example of how the spreadsheet can be filled in.

You’ve developed a great idea for a new project, initiative or program that you know will deliver impact - how do you ensure that your voice gets heard, your project gets buy in, and your teammates and peers will support your initiative? It all comes back understanding influence and credibility, and how to gain and use it to get others to support your cause.  

Join us for the next  Learning from The Leading Edge Imagine personal super-intelligent tutors whispering guidance in everyone's ears, hands-on XR training appearing in front of everyone's eyes, and seamless teams where human intuition and creativity blend perfectly with digital agents' wealth of knowledge. 

If you can’t get meetings, you can’t sell—and in today’s increasingly AI-driven world, connecting with top prospects is harder than ever.  

Step into the future of Learning and Development in this forward-thinking webinar where we’ll explore how emerging technologies are reshaping training experiences across industries. Discover how immersive tools like Augmented, Virtual, and Mixed Reality (AR/VR/MR) are transforming static content into interactive, hands-on learning environments.   

Everyone has an opinion on how L&D should work. From "learning styles" to quick-fix training requests, expectations are high—but resources are limited. The real challenge? Changing outdated mindsets about what L&D can and should do, especially as AI reshapes how we work and learn.  

Do you have a wealth of Subject Matter Expert (SME) recordings but face challenges in turning them into impactful eLearning courses?   

Why It Matters This ebook explores how the contingent talent market is growing across the globe and how companies can adapt to leverage these workers’ specialized skills. You’ll learn: The types of professionals that make up the contingent workforce Why training contingent workers needs to be a strategic priority A range of cost-effective methods for onboarding and training temporary talent The benefits of investing in continuous education for contingent staff How to measure the impact and effectiveness of contingent workers And more! Who It’s For This ebook is for executives and L&D leaders who want to stay ahead of talent trends and prepare their organizations to leverage the benefits of the growing contingent workforce.