White Papers & eBooks
How do you transform your sales team into a revenue-driving marketing channel? In this playbook, you’ll uncover the key challenges holding your marketing team back, get actionable strategies to align messaging, drive revenue impact, and prove the ROI of your marketing efforts.
What you’ll learn:
How to bridge the communication gap between marketing and sales teams
Steps to build messaging that resonates with buyers at every stage
Tools and tactics for quick implementation across your organization
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This template acts as a guide to writing a course outline. Just download the template and customize it according to your eLearning project. It also includes an example of how the spreadsheet can be filled in.
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Why It Matters
This ebook explores how the contingent talent market is growing across the globe and how companies can adapt to leverage these workers’ specialized skills.
You’ll learn:
The types of professionals that make up the contingent workforce
Why training contingent workers needs to be a strategic priority
A range of cost-effective methods for onboarding and training temporary talent
The benefits of investing in continuous education for contingent staff
How to measure the impact and effectiveness of contingent workers
And more!
Who It’s For
This ebook is for executives and L&D leaders who want to stay ahead of talent trends and prepare their organizations to leverage the benefits of the growing contingent workforce.
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The era of incremental change in learning & development (L&D) is over. Artificial intelligence (AI) isn’t just a tool; it’s the fundamental shift that will redefine how we learn, how we teach, and ultimately, how businesses thrive or falter.
During the past year, L&D leaders have learned how to leverage the power of AI to enhance their own productivity and effectiveness, adding value by automating some tasks and streamlining others. In this white paper, Training magazine’s Training Hall of Fame members evaluate the future of AI within the context of L&D to determine how the continuing deployment and evolution of AI may affect L&D programs, capabilities, and learners. They explore evolving applications, AI-empowered tools, challenges, managing change, reskilling for tomorrow, new skills needed inside L&D, measuring AI utilization’s effectiveness and ROI, and L&D’s aspirations to unlock the full potential of AI.
Ultimately, it will come down to training employees to not just use AI but rather collaborate with it, hopefully leading to a new era of productivity and potential.
About the Training Hall of Fame
Created in 2008, the Training Hall of Fame comprises organizations that attained a spot in the Top 10 of Training magazine’s Training MVP Awards (formerly Training APEX Awards) for four consecutive years. The Training MVP Awards recognize outstanding employer-sponsored workforce training and development.
Training Hall of Fame companies are:
• Birmingham Water Works Board
• BNSF Railway
• Booz Allen Hamilton
• Dollar General Corporation
• KLA Corporation
• KPMG LLP
• Leading Real Estate Companies of the World
• McCarthy Building Companies, Inc.
• Medical Solutions
• Nationwide
• Paychex, Inc.
• PwC
• Rosendin
• Sonic Automotive
• State Compensation Insurance Fund
• The Haskell Company
• Verizon
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Training departments are continually challenged to serve more than just internal employees, especially when it comes to product training efforts. As your partners grow, so do investments in time and budget.
Establishing a plan for managing and distributing training content is essential to ensuring your products are properly understood, marketed, and sold. Creating a customer education program - also known as an extended enterprise approach - helps remove the friction of accessing training, ensures your external partners are well-informed, and can provide insights into how learners are using your content and course effectiveness.
In this eBook, you’ll discover:
How implementing a customer education program can increase brand awareness, adoption, and sales
What are the technical considerations when you take your training to your partners
The benefits of distributing your content externally
What technologies can make the process easier
How other organizations have successfully implemented a partner education program
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Training departments are continually challenged to serve more than just internal employees, especially when it comes to product training efforts. As your partners grow, so do investments in time and budget.
Establishing a plan for managing and distributing training content is essential to ensuring your products are properly understood, marketed, and sold. Creating a customer education program - also known as an extended enterprise approach - helps remove the friction of accessing training, ensures your external partners are well-informed, and can provide insights into how learners are using your content and course effectiveness.
Some of the benefits of bringing your training to external audiences include:
Increases awareness of products/services
Improves customer relations and experience
Meets compliance requirements
Increases sales
Reduces training costs
Reduces customer support
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The right enablement solution can elevate your revenue teams’ productivity and effectiveness. But the implementation of your new solution can be tricky and it’s difficult to know where to start. Our 10 Golden Rules for great enablement implementation will equip you with best practices, thoughtfully designed to help you plan ahead and create a clear roadmap for success.
What you’ll learn:
A framework to guide you through the preparation, rollout, and long-term success of your enablement solution
Actionable steps to build a robust revenue ecosystem that empowers teams and fuels continuous growth
Strategies to drive lasting engagement through ongoing training, support, and iterative improvement
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Imagine a training session where the instructor stands in front of a group of employees, clicking through an endless stream of slides reading bullet point after bullet point. Some learners nod along politely while dreaming of being somewhere else (anywhere else); others glance at their phones; and a few silently question their life choices. Despite the importance of the content to the organization, the instruction falls flat. The inactive learners are bored and disinterested and, worst of all, they aren’t learning anything. Unfortunately, we’ve all been there.
Now imagine a learning session where participants are immediately placed into a simulated customer negotiation. They don’t have time to think. They must immediately collaborate, make decisions, navigate consequences, and adjust strategies on the fly. Engagement soars. Learners are energized. They’re applying their knowledge, discovering their gaps, and in real-time accessing their current skill set and knowledge.
Malcom Knowles, an American adult educator famous for the theory of andragogy, has suggested that adult learners are motivated to learn when they recognize a need or gap in their knowledge, skills, or abilities. In other words, adult learners learn best when they know they don’t know something. Our goals as designers of instruction is first to help the adult learners realize they have a gap that needs to be filled and then to help them fill in those gaps be they knowledge, skills, or abilities.
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Making SEAMless Sales: How Presales and Sales Can Work Together Seamlessly
Book Excerpt by Art Fromm
Introducing Making SEAMless Sales - the last frontier of sales improvement, benefiting all customer-facing roles by having a unified focus on client success, therefore increasing win rate, margins, deal sizes, revenues, and client satisfaction.
Are you in a presales role struggling to work better with your sales counterpart?
Are you in a sales role and wish there was a more productive way to work with the other sales roles and with presales?
Are you on an account or opportunity team and find it challenging to work together more efficiently and effectively?
Are you a sales manager and feel presales and sales individual contributors need to work together optimally as a team?
Are you in sales enablement trying to make this all work?
This book provides proven insights, methods, and tools, expanding on and refocusing the traditional disciplines of presales and sales, and explores how to work together better as a seamless team at the account and opportunity level.
We'll explore and address:
The challenges of traditional sales and presales roles.
The importance of focusing on the buying process while still executing our sales process.
The overarching need for Solution Enablement and Account Management.
Why and how buyers buy, and what is needed to persuade them.
How working together as a team benefits everyone.
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Big businesses are investing billions in Generative AI technology. But so far, only a fraction of those investments are yielding the expected ROI, and lack of Gen AI expertise is one of the biggest challenges. This research report uncovers what it takes to build AI expertise—and how the most confident, fluent people are learning differently (and what they need from their organizations).
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