Katharine Aldana is a Design Manager for Verizon, responsible for training needs analysis, learning experience design strategy, and effectiveness evaluation for two client groups consisting of 3500+ employees. Katharine's passion around training effectiveness and the data which tells the impact story led her to complete her ROI certification last year and now she's partnered with the ROI Institute, Inc. as an associate, facilitating classes and discussions to broaden organizations' understanding of the ROI methodology and how the framework can be applied early, during the initial planning process, to improve training effectiveness- not just measure it.