White Papers & eBooks
Video works. It generates buzz and gets results. Here are just a few reasons why video production is worth your time and energy—now more than ever before.
At least 65% of people learn
by seeing
75% of the workforce will be
Millennials by 2025*
70% of Gen Z watches more
than 2 hours of YouTube daily
*Millennials are some of the heaviest consumers of video as a medium to date.
WHAT’S IN THE GUIDE:
A brief business case for microlearning videos
Typical training video production roles
What to expect during pre-production, production, and post-production
Terminology you’ll hear throughout the process
|
Team selling today is no longer required just for blockbuster business-to-business sales pitches. Whether you are in consulting, investment banking, or technology or are a financial advisor, home remodeler, or lawyer, pivotal meetings with customers and prospects now often involve more people — on both sides of the table. In fact, according to Harvard Business Review, "…the number of people involved in B2B solutions purchases has climbed from an average of 5.4 two years ago to 6.8 today."
|
Competing in the world of selling today means understanding the changing world of your buyers and adjusting your sales approach accordingly. The biggest change for sellers is that the game has gotten harder, and sellers need to execute at a higher level than ever before to compete. Committing to this level of change is the difference between college sports and pro. The players are bigger. The game is faster. The conditions are more challenging.
|
Learning content has never been easier to create.
It is true that creating learning content comes with its own sets of challenges, but the plethora of tools available today have made authoring somewhat easier. What is not getting easier, however, is information overload for the learner.
Organizations with the ability to easily create content on the fly means that new content is often created for every situation. Now, learners have to sift through mountains of content to get the information they need. A recent report showed that 24 percent of learning leaders said "content overload" was a huge problem in their organizations, and 38 percent more said that knowledge transfer and retention of content are their biggest challenges.
|
Due to advancements in technology, there's been a shift in the way employees have wanted to receive their training. That has left organizations with the task of developing new learning methods that support the science of learning. Whether your organization already has a program in place or you’re just jumping into the deep end, there are sure to be a lot of questions around strategy, goal alignment, becoming a learner-centric organization, how to tackle low engagement, and more.
We’ve identified the top three challenges with training a modern workforce and how you can use on-demand training to overcome those challenges and have a positive impact on your organization.
In this ebook, you’ll learn:
How microlearning can help combat long training times
Tips on gamification and how it can boost engagement
Strategies on boosting information retention through learning boosts
|
Looking to implement a cloud-based LMS, but not sure how to start?
Here are some great sample questions to ask every vendor.
They will help you choose the product that meets your requirements for mobile and blended learning, reporting, analytics, and more, so that it is implemented quickly and cost-effectively, and integrates with the technology that you already use.
|
Content is the backbone of learning. Without the right pieces in place, your learning efforts — no matter how well intentioned — will fall flat. View this Lightpaper and learn how your organization can: personalize the learning experience, efficiently author content, be more agile, and drive performance.
|
What are the 3 Steps to Success YOU can take in your first 90 days to facilitate your own success? We often have the tendency to look around us and see how others are doing things, and then assume, often wrongly, that that is how we must do things. Here are steps that every successful consultant, either knowingly or unknowingly, has followed in achieving success.
|
So you know you want to incorporate virtual reality into your training. Everybody wants to bring in the new kid and have virtual reality (VR) on their team because the tech is innovative and memorable.
VR training experiences have a proven higher retention rate, with retention gains reaching 75% in comparison to standard video, eLearning, or textbook training. VR simulated training has made its way into retail stores, car assembly factories, police academies, all the way to Olympic athlete training.
The possibilities are endless. But how do you turn your VR training idea into reality, and who do you turn to? This new kid isn’t like any training you’ve worked with in the past. VR is not a one-size-fits-all delivery method, nor is it built for quick turnarounds. But here’s the real reality. It’s an investment, and investing in something implies longevity and appreciation in value. Choosing to incorporate VR into your training curriculum or course is not a choice made lightly, nor should it be.
This guide is designed to help you set realistic expectations for the VR production process, know what to look for in a great VR development partner, and understand the process of production planning for your next VR training module.
Click below to download this White Paper.
|
While most organizations have articulated some form of a sales strategy, research has determined that 35 - 40% of organizations do a poor job communicating the strategy and goals in a way that makes them meaningful and understandable to others in the organization. In fact, for many organizations, the link between sales strategy goals and salesforce execution is often missing. Logical steps can be taken to ensure that execution actually supports the sales strategy.
"When all is said and done, too often, much is said and little is done."
— Anonymous
Sales executives must coordinate a myriad of important factors to successfully reach their desired market. To name a few, they must have a product or service that meets customer needs and quality standards, is competitively priced, and has adequate distribution. Unfortunately, the sales executive has little direct control over most of these. The sales executive does, however, control how effectively the organization’s salesforce "touches" and influences the customer. The sales executive can ensure that the field salesforce has all the capabilities and resources to sell to potential buyers. How can this be done?
This article addresses areas in which disconnects may occur. It gives an overview of our sales leadership model and addresses seven questions that reflect the model, which can result in a profound strengthening of sales leadership by linking sales strategy to sales results.
1.) How do you create a clear link between the overall organizational strategy and the sales organization’s specific sales strategy?
2.) How do you make sure the sales strategy is known and understood throughout the salesforce?
3.) How do you ensure the salesforce has the capabilities required to execute the sales strategy?
4.) How do you make sure the sales strategy forms the foundation for planning and focusing sales resources at thefield level?
5.) How do you make sure the sales organization’s leadership policies and practices support the effective execution of mission-critical sales behaviors?
6.) How do you ensure your salespeople understand how their sales practices and behaviors make possible the achievement of the organization’s sales strategy?
7.) What mechanism can you put in place to track progress towards sales goals that will ensure accountability for, and adherence to, sales practices and behaviors?
|
What challenges are your organization wrestling with? Revenue growth? Product and service innovation? Profitabilty? Change management? Agility? Complexity?
No matter what issues you're dealing with, you have the internal resources to address them. You just might not be taking advantage of them.
Click below to download this eBook.
|
Business leaders look for predictability. They seek insight from mounds of data to get just a glimpse of the future. They demand their sales and marketing executives put the business on the right path to meeting or exceeding sales and margin goals.
Sales executives create detailed business plans to identify new opportunities and retain existing customers. They train sales reps and channel partners on product benefits and teach them to overcome objections. They develop compensation plans aligned with corporate goals to encourage growth.
Marketing leaders identify competitors’ strengths and weaknesses. They define buyer personas and construct profiles to ensure the right messages reach the right prospects. They carefully map out every step of the buyer’s journey to know when and how to influence behaviors.
All this to increase the likelihood of success, to gain more certainty and predictability. Shouldn’t your sales incentive program work this hard to engage your participants? Knowing how and when to nudge your participants could mean the difference between blowing past your goals and scrambling to explain a disastrous failure.
This eBook maps the sales incentive journey which participants embark upon when engaging with a program. We’ve developed it from insights gained during almost 50 years of observing and influencing participants, and it can help put your program on the road to predictable success.
Click below to download this eBook.
|
Making resolutions can be a practical way to reflect on and determine goals that are important to you in the upcoming year. To see results for resolutions in your employee training program, it’s a good idea to focus in on one or two at a time.
Your goals may be anything from figuring out how to fit employee training into your organization’s budget, to giving your program’s ROI a boost with post-training reinforcement.
There is always room for improvement, and the new year is the perfect time to set new goals for your training program.
In this guide, you'll find:
7 different employee training resolutions
Key data to understand each one
First steps toward the results you’re looking for
Click below to download this White Paper.
|
If you're ready to see success in your employee training program, you first have to understand what success looks like.
Seeing positive results from your program requires dedication to individuals achieving goals, which translates to the organization achieving its goals. What goals are you trying to reach, and how are you measuring whether or not you've reached them?
Rather than trying to come up with strong goals out of thin air, we've outlined ten steps that will take you through the process of creating goals and metrics for your employee training program. These steps will help you think through how your program is aligned with the business, and how your employees are positioned to boost business results through various training initiatives.
|
MICROLEARNING
Important Trend, or Flashy Fad? What the Science Says
And How to Spot Vendors Selling You with Junk Science
Microlearning as an idea has been around for a while. Now that the term has been made popular, vendors are falling over each other to convince companies that they have the best microlearning. But few vendors actually understand the science justifying the use of microlearning, let alone how it bears on instructional design. We present some of that objective research here, making the argument that microlearning is extremely effective, if it is done correctly.
Click below to download this White Paper.
|
With the fast faster fastest pace of life today, finding a shortcut can be a big help. And the Internet has opened a world of resources to help us in our personal and professional lives.
But: searching…copying…pasting…sending…
can cause you major problems—maybe even land you in court!
Content is OWNED by someone.
They OWN the copyright to that content—and can control how it is used.
This includes the exclusive rights to:
copy/reproduce
distribute
create other works from that content
display or perform the content publicly
give permission to others to use the content in certain ways (often by granting a license for a fee)
pursue those who use that content without permission.
Most of us don’t pay attention to the Copyright Law, so we are setting ourselves up for expensive and time-consuming legal nightmares; we could be sued for using someone else’s content and images without their permission.
Getting a letter in the mail from an attorney—who’s not our attorney—makes the heart pound!
Or
Maybe we discover that content we have created has been taken and used by someone else—without our permission. Then we have to pay an attorney to straighten that out.
That could lead to Very costly and time-consuming litigation—and the death of a business.
Click below to download this eBook.
|
What Are The Most Effective Tips For Successful Learning Management System Implementation?
By Tridib Roy Chowdhury
I've had the opportunity to work with numerous clients over the years. Each had their own unique requirements, budgets, and list of must-have features. Regardless of their differences, I always share the same LMS implementation tricks to ensure a smooth and stress-free LMS implementation process.
Click below to download this White Paper.
|
Making Leadership Happen
More than ever, in a fast-changing and interconnected world, organizations feel the need for leadership. As a result, managers get a lot of advice on how to be more effective leaders. Articulate a clear vision, engage your employees, develop talent, have a global mindset, think strategically, create win-win solutions, leverage diversity, communicate effectively, hold people accountable, be an agile learner.
On one level, all of this advice makes great sense. Who could argue with it? At another level, it can be overwhelming.
We think it’s time to step back and take a different approach.
Click below to download this White Paper.
|
What is the #1 problem with every training event? People forget.
Research shows that the natural process of forgetting can have a materially negative effect on productivity, budgets, and time. Why? Because decades of research show that people can forget up to 80% of training information in a mere 30 days after a training event takes place.
But the fix is here, and it’s easy.
Download this white paper to learn:
1) Download this white paper to learn: How to augment your training programs so forgetting is minimized
2) What format of learning has the most impact across any learning demographic
3) How the techniques of Retrieval Practice can quickly increase knowledge retention by 90%+
Click below to download this White Paper.
|
Use this report to help you consider the best tools and technologies for helping workers (aka "learners") get stuff done and get it done well. Identify tools you want to keep using, stop using, start using, or improve how you use them.
Here’s what you’ll find:
Information about what L&D professionals actually did in 2017, and what they plan to do in 2018.
Emerging trends for 2018 and beyond.
Top roadblocks to delivering effective training and how those have changed over time.
The training topics L&D professionals view as most important in 2018.
Our insights into the data.
|
Why Your ROI Story Is Stronger Than You Think
If you’re in charge of training a sales team, you know how hard it is to ensure they properly receive
and retain training while in the field. But since organizations often treat sales training as an unavoidable
cost of doing business, you may find it even harder to justify investing in technology that would
improve your learning program.
Sales, sales enablement, and sales training leaders often don’t realize how much investing in sales
training technology contributes to a stronger ROI. That’s because most companies haven’t instituted
best practices for identifying the business impact of better sales learning. Most limit their tracking to
activity metrics like usage and adoption, or they capture anecdotes about how a recent training
contributed to closing a specific deal.
Quantifying the full return on your sales training investments helps you more effectively champion your
initiatives and win more resources. That way, you can improve your team’s performance and create a
virtuous cycle of continuous improvement.
Here are four sources of ROI you’re already delivering that you should capture to demonstrate how sales
training contributes to the bottom line of your organization.
Click below to download this eBook.
|
Is your organization ready to take advantage of all the benefits the world of on-demand training offers?
In this guide, we’ll look at the top three challenges companies face with training their workforces today, and how to effectively implement on-demand training options into the organization’s overall culture of learning and employee development.
Click below to download this White Paper.
|
Those leading a function have arguably the greatest impact on overall business performance, yet organizations continue to underinvest in developing this level of their talent pipeline. Many organizations are missing a huge opportunity to drive business growth.
Why? With significant spans of responsibility, function leaders offer immense competitive value. While strategic executives determine the company's mission and direction, functional executives control expenses, manage resources, make decisions about specific projects that will be undertaken, and drive the success or failure of many strategic priorities.
Learn why the development of function leaders is an imperative in the new MDA white paper, Developing Those Who Lead Functions: A Critical Leverage Point for Boosting Organizational Performance.
Click below to download the white paper.
|
The Big Why
We are at a critical juncture.
At this very moment, the world is experiencing a monumental shift in the way everyone works and learns. A Fourth Industrial Revolution1 is ushering in cyber-physical systems involving entirely new capabilities for people and machines. We’re seeing the impact in retail, construction, manufacturing and healthcare. No industry is immune.
These sweeping advancements in technology will require augmenting current skills and developing new ones to meet the demands of the future. Not just proficiency skills, but social and managerial skills that will have tremendous impact on how everyone, and every "thing," works together. The next 10 years will be completely different from the last 50. Yet the majority of organizations aren’t keeping pace, offering stagnant content and stale learning experiences.
Click below to download the white paper.
|