Sales Transformation & Enablement (ST&E) | The CRO's Playbook for Quota Confidence, Rep Performance, and GTM Precision
Playbook by ELB Learning

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Description

Modern sales isn't broken—it's outdated. This guide reveals how leading organizations are transforming sales enablement into a revenue-driving system.
 
What You’ll Learn Inside:
  • Decoding the GTM Crisis - Uncover the root causes behind quota misses, rep churn, and buyer disengagement—and why traditional enablement can’t fix them.
  • What High Performers Do Differently - See how high-performers align around buyer behavior, use diagnostics to guide coaching, and tie every rep motion to outcomes.
  • Inside the ST&E Framework - Explore a modular system that connects onboarding, coaching, and enablement with real data and scalable execution.
  • Real-World Results - From manufacturing to SaaS, learn how organizations are reducing churn by 31% and boosting attainment by 23%—by doing things differently.

The ST&E Playbook is your first step toward commercial transformation. Download now and schedule your complimentary benchmark assessment to see where your team stands and where it can go.

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We also recommend this webinar...

Paul curto headshot
Thu, Mar 19, 2026
From Content to Competency: Modern Sales Enablement That Moves Revenue
Sales enablement is under more pressure than ever: sellers are drowning in content, managers are stretched too thin to coach, and leaders are demanding proof that enablement drives real revenue outcomes, not just training completion. Meanwhile, buyers have changed, sales cycles have changed, and the proliferation of tools has made it harder (not easier) to execute consistently. The result is a familiar set of frustrations: low adoption, inconsistent messaging, activity without impact, and enablement teams struggling to connect their work to performance.

In this webinar, we’ll unpack what’s driving these breakdowns and what high-performing organizations are doing differently in an AI-disrupted selling environment. You’ll walk away with a practical framework to modernize enablement around repeatable plays, immersive skill activation, scalable coaching loops, and measurement that ties directly to pipeline and quota outcomes. We’ll also explore where AI can accelerate seller effectiveness (and where it can’t), how to rationalize enablement delivery into the flow of work, and how to build a performance system that actually sticks.
 

Paul Curto, Vice President and Head of Sales Transformation & Enablement, ELB Learning
Sponsored By ELB Learning
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