Paul Curto is Vice President and Head of Sales Transformation & Enablement (ST&E) at ELB Learning, where he leads enterprise programs that improve seller performance through modern enablement strategy, immersive practice, and measurable commercial impact. Paul partners with revenue leaders to design repeatable sales plays, role-based competency models, and scalable coaching systems - leveraging ELB’s interactive learning platforms (including AI role-play, gamified reinforcement, and immersive learning) to drive adoption and behavior change. He has designed and led GTM and enablement initiatives across high-technology, life sciences, retail, and services organizations, with a focus on tying enablement to the metrics that matter: win rate, pipeline health, ramp time, and quota attainment.