Sales enablement is under more pressure than ever: sellers are drowning in content, managers are stretched too thin to coach, and leaders are demanding proof that enablement drives real revenue outcomes, not just training completion. Meanwhile, buyers have changed, sales cycles have changed, and the proliferation of tools has made it harder (not easier) to execute consistently. The result is a familiar set of frustrations: low adoption, inconsistent messaging, activity without impact, and enablement teams struggling to connect their work to performance.

In this webinar, we’ll unpack what’s driving these breakdowns and what high-performing organizations are doing differently in an AI-disrupted selling environment. You’ll walk away with a practical framework to modernize enablement around repeatable plays, immersive skill activation, scalable coaching loops, and measurement that ties directly to pipeline and quota outcomes. We’ll also explore where AI can accelerate seller effectiveness (and where it can’t), how to rationalize enablement delivery into the flow of work, and how to build a performance system that actually sticks.
 

Paul Curto is Vice President and Head of Sales Transformation & Enablement (ST&E) at ELB Learning, where he leads enterprise programs that improve seller performance through modern enablement strategy, immersive practice, and measurable commercial impact. Paul partners with revenue leaders to design repeatable sales plays, role-based competency models, and scalable coaching systems - leveraging ELB’s interactive learning platforms (including AI role-play, gamified reinforcement, and immersive learning) to drive adoption and behavior change. He has designed and led GTM and enablement initiatives across high-technology, life sciences, retail, and services organizations, with a focus on tying enablement to the metrics that matter: win rate, pipeline health, ramp time, and quota attainment.