5 Myths About Measuring Training’s Impact and Why They’ll Get You Into Trouble


Kendall kerekes
Managing Director, Metrics That Matter
John mattox
Managing Consultant, Gartner
Webinar Recording Details
  • Category
  • Date and Time
    Thu, Jul 09, 2015 at 10AM Pacific / 1PM Eastern
  • Duration
    1 Hour
  • Cost
    $0 (Free)
  • Want Access?
    Register to view the recording.



There are a number ideologies and beliefs on how to best measure the impact of training.  As a result, it can be difficult to distinguish myths from best practices.  During this webinar, our prominent measurement experts will provide “practitioner-focused” solutions for the most common misconceptions about measuring business impact. The core issues to be addressed will include:

  • The facts about a “Level 1 Survey”
  • The accuracy around Self-Report data
  • The pitfall of customizing evaluation questions
  • The need for statistical significance when measuring impact
  • The decision to measure after the training program has been launched


Learning Objectives:

   1. Gain insight into the 5 most common myths and why the industry believes them
   2. Obtain practical tips and tricks on how to overcome each myth
   3. Discuss ways to build your evaluation plan so you don’t fall victim to these challenges

About Kendall Kerekes

Kendall brings over 18 years of Talent Management and Consulting Executive experience to CEB, Metrics that Matter, along with her product strategy, business development, strategic planning, executive development, human capital analytics, statistical analysis, and change management experience. Having held both executive and practitioner roles in building practical talent management and analytics functions aligned to impacting performance, her experience brings a real world perspective to designing sustainable Measurement & Evaluation strategies within organizations.  Kendall earned an MS in Industrial/Organizational Psychology from California State University of San Bernardino.

About John R. Mattox, II, Ph.D.

John is a Managing Consultant with the Metrics That Matter team at Gartner and serves clients by helping them develop measurement strategies and determine the impact of training programs.  In February 2014, CEB purchased KnowledgeAdvisors where John was the Director of Research. In 2017 Gartner purchased CEB. Prior to joining KnowledgeAdvisors in March 2010, John led training evaluation teams at KPMG, PricewaterhouseCoopers and Arthur Andersen for 12 years.  Recently, he co-authored a book with his colleagues titled, Learning Analytics: Measurement Innovations to Improve Employee Development.  In 2014 he co-authored a book with Jac Fitz-enz entitled Predictive Analytics for Human Resources. He lives in Franklin, TN with his wife and three children.

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