All Resources
Making SEAMless Sales: How Presales and Sales Can Work Together Seamlessly
Book Excerpt by Art Fromm
Introducing Making SEAMless Sales - the last frontier of sales improvement, benefiting all customer-facing roles by having a unified focus on client success, therefore increasing win rate, margins, deal sizes, revenues, and client satisfaction.
Are you in a presales role struggling to work better with your sales counterpart?
Are you in a sales role and wish there was a more productive way to work with the other sales roles and with presales?
Are you on an account or opportunity team and find it challenging to work together more efficiently and effectively?
Are you a sales manager and feel presales and sales individual contributors need to work together optimally as a team?
Are you in sales enablement trying to make this all work?
This book provides proven insights, methods, and tools, expanding on and refocusing the traditional disciplines of presales and sales, and explores how to work together better as a seamless team at the account and opportunity level.
We'll explore and address:
The challenges of traditional sales and presales roles.
The importance of focusing on the buying process while still executing our sales process.
The overarching need for Solution Enablement and Account Management.
Why and how buyers buy, and what is needed to persuade them.
How working together as a team benefits everyone.
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Measuring and evaluating your important programs and projects is crucial to understanding their impact, improving performance, and maximizing return on investment (ROI). ROI Certification® equips professionals with the skills to assess effectiveness, justify budgets, and drive data-informed decisions for sustainable success.
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Did you know that a Gartner survey revealed 72% of sales professionals feel overwhelmed by the sheer number of skills required for their job? This overwhelm leads to a 45% lower likelihood of hitting sales quotas, directly impacting commercial success.
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Ready to dip your first toe--or just get a refresher--in the world of artificial intelligence? In this engaging, hands-on session, you'll get a fun and interactive introduction to AI fundamentals—from understanding how large language models tokenize and process language, to exploring differences between traditional and deep machine learning. Through keyword exercises, mini-games, and thought-provoking prompts, you'll gain the confidence to identify real business challenges and discover where AI can truly make an impact in your organization.
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Big businesses are investing billions in Generative AI technology. But so far, only a fraction of those investments are yielding the expected ROI, and lack of Gen AI expertise is one of the biggest challenges. This research report uncovers what it takes to build AI expertise—and how the most confident, fluent people are learning differently (and what they need from their organizations).
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Artificial intelligence has revolutionized industries worldwide, including Learning & Development. The rapid evolution of AI technologies has created a complex landscape of terminology that is often misunderstood or used interchangeably.
For L&D professionals, understanding AI is essential for making strategic decisions about technology integration, vendor selection, and training program development. While AI has long powered familiar tools like spam filters and recommendation engines, recent breakthroughs in Large Language Models (LLMs) have dramatically expanded both AI's capabilities and accessibility.
This guide offers L&D professionals a clear understanding of various AI models, their practical applications, and their significance in corporate training and education.
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Learning a new language takes time and effort, but millions of adults successfully learn new languages on a regular basis, especially when their employers offer structured language training programs. These programs provide an organized framework that leads to better and faster language acquisition than independent study alone. To create an effective language training program, it’s important to understand the science behind adult learning, including how the adult brain functions.
This ebook highlights the key principles of how adults acquire new languages and presents actionable steps for language training program administrators to ensure employees receive the support they need. Whether you are considering starting a language training program or looking to improve an existing one, this guide will help you build an effective language training framework.
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Ready to supercharge your Canva workflow and explore what’s really possible with the latest features? In this fast-paced, hands-on session, you’ll discover powerful new AI tools, interactive design elements, and creative workflows that will save you time and spark fresh inspiration.
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Are you ready to unwrap some of the best-kept secrets in live online learning with virtual training pioneer Kassy LaBorie? Join us for a session that’s sure to be a game-changer for your online presentations. In the spirit of Oprah’s Favorite Things, we’re showcasing a list of top-notch technological tools that every virtual trainer and presenter will want to add to their toolkit.
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While artificial intelligence (AI) has had a starring role in overall learning and development (L&D) lately, it has been more of a cameo for leadership development. But that role has started to evolve over the last year, according to the 9th Annual Leadership Development Survey conducted in partnership between Training magazine and Wilson Learning Worldwide Inc.
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In a world where artificial intelligence is transforming the way we work, lead, and connect, one truth remains: technology a remarkable tool, but it’s human connection that fuels creativity and innovation.
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If you're creating slides for a presentation, you must think like a designer—even if you have no background in graphic design.
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Business contexts are constantly marked by a hunger for authenticity. After all, who doesn’t appreciate an authentic peer or buyer-seller relationship? But it’s not all so clear, scientifically, what it means for someone to be perceived as authentic. Are you more authentic when you give someone a piece of your mind because you value being yourself or when you’re choosing not to say what’s on your mind because you value kindness and politeness?
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Assessments are often underestimated, yet they are pivotal in understanding learner progress and course effectiveness. This session will elevate your approach to assessment design, highlighting the critical elements that transform a good assessment into a great one. We'll explore various types of assessments and their purposes, offering insights into the rationale behind each method and their practical applications.
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Objective: During this live webinar the agenda will actually come from the audience prompting the facilitators to demonstrate coaching conversation models specific to real world workplace situations driven by the audience.
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Extended reality (XR) is redefining how frontline teams learn and perform, moving training from centralized classrooms to immersive spaces that accelerate skill mastery—anytime, anywhere.
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We talked to HR and L&D experts to pinpoint the most common onboarding challenges companies face today — and how to solve them effectively.
This guide explores real-world insights and offers practical strategies for building a scalable, ROI-efficient onboarding process with the help of iSpring Learn.
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Whether it’s local, state, or federal, every business must work by a set of laws and rules concerning hiring, promotions, firing, and other personnel-related matters. Being compliant is critical to any business’ success as it keeps the company from lawsuits, violations, etc. However, keeping up with everything is often easier said than done for HR.
In this infographic you’ll find:
A checklist for an optimal HR compliance program
Review of compliance for top HR topics such as onboarding and hiring practices
Lists of topics for your compliance training program
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Join us for an interesting session where theory meets practice in the world of Augmented Reality and Virtual Reality under the umbrella term of Extended Reality (XR) learning experiences. We’ll kick off by exploring key concepts behind Extended Reality encompassing Virtual Reality (VR) and Augmented Reality (AR) and how they align with the concept of Action-First Learning.
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The learning and development field, born out of the Industrial Revolution to enhance factory productivity and standardize work, has unexpectedly grown into a $391 billion industry, and one of the fastest growing fields in the past decade.
Of course, it didn’t start out as L&D. In fact, that term wasn’t formalized until almost 150 years after the Industrial Revolution. For an entire generation, the L&D task within an organization was specific: create and deliver one-and-done training programs. And because the role was limited by being linear, so became career mobility.
Luckily, the last several decades have brought advances to the learning and talent development field—from e-learning and neuroscience to social learning and AI. Although it was slow to start, the L&D field has more career opportunities than ever before.
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So much content is painfully boring. We're on a mission to break the boring out of B2B content. It starts here, with the SPLASH Method. The way to check your content for stand out properties and promotion that will let it sing and dance.
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What’s your favorite Saturday Night Live sketch? Motivational Speaker? Wayne’s World? Two Wild & Crazy Guys?
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In today’s global workforce, your team may never truly "clock out." With members spread across different time zones and cultures, how can you ensure alignment, engagement, and high performance without endless meetings or miscommunication?
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Explore how Learning and Development leaders can move beyond simply using Artificial Intelligence (AI) for basic efficiency gains and instead adopt a strategic approach to foster significant organizational transformation.
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