Business Transformation MOOC Playbook

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At the end of a really effective corporate MOOC the stadium cheers, the leadership high-fives, and you get to do your touchdown dance in the endzone, yeah baby!

But what if you’re in the huddle trying to figure out how to run that MOOC, the one that will win the learning game for your learners and your organization?

This playbook will walk you through the basic components of choosing a program to run as a MOOC and how to execute it effectively for the utmost impact on your learners and on your organization’s priorities.

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5 Lessons from Microsoft's Leading Edge Corporate MOOC Innovations

Transform Your Sales & Marketing Enablement at the Speed of Business: Lessons from Microsoft’s Leading-Edge “Corporate MOOCs”

The challenge facing most organizations: transforming at scale and at speed. The answer for Microsoft was leading-edge “Corporate MOOCs” which they have continually innovated in their quest to transform to a mobile-first cloud-first company at 21st century speed.

In this webinar, we’ll discuss how Microsoft tweaked the basic educational MOOC idea into a highly contextualized collaborative learning experience at scale that has led to phenomenal sales and marketing/customer channel results, and share real-world takeaways for anyone looking to transform their own organizations.

This webinar will cover:

How Microsoft’s thinking about sales and marketing readiness training has evolved over the last 4 years and what the future holds
The difference between an educational MOOC or SPOC and a ‘Corporate MOOC’ and when to choose it
How to effectively leverage a Corporate MOOC for topics ranging from business acumen to industry verticals to soft skills leadership training
Microsoft’s challenges, successes, and lessons learned along the way

Ludovic Fourrage, Senior Director, Digital Learning Platforms, Microsoft

Christine McCaffrey, Senior Director, Learning & Readiness, Microsoft

Sanjay Advani, VP Marketing and Alliances, Intrepid Learning

Business Transformation MOOC Playbook

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