Transform Your Sales & Marketing Enablement at the Speed of Business: Lessons from Microsoft’s Leading-Edge “Corporate MOOCs”
 
The challenge facing most organizations: transforming at scale and at speed. The answer for Microsoft was leading-edge “Corporate MOOCs” which they have continually innovated in their quest to transform to a mobile-first cloud-first company at 21st century speed.
 
In this webinar, we’ll discuss how Microsoft tweaked the basic educational MOOC idea into a highly contextualized collaborative learning experience at scale that has led to phenomenal sales and marketing/customer channel results, and share real-world takeaways for anyone looking to transform their own organizations.
 
This webinar will cover:

• How Microsoft’s thinking about sales and marketing readiness training has evolved over the last 4 years and what the future holds
• The difference between an educational MOOC or SPOC and a ‘Corporate MOOC’ and when to choose it
• How to effectively leverage a Corporate MOOC for topics ranging from business acumen to industry verticals to soft skills leadership training
• Microsoft’s challenges, successes, and lessons learned along the way

 

Ludovic Fourrage is a learning leader and has been with Microsoft since 2006. Currently Senior Director, Digital Learning Platforms, Ludo is part of the leadership team, and oversees the group’s learning platforms and products, from traditional LMS to knowledge management systems to more modern experiences like corporate MOOCs.

As Senior Director of Learning & Readiness, Christine McCaffrey draws on 20+ years at Microsoft driving successful global marketing campaigns, consumer channel programs and digital innovation to advance professional development in sales and marketing. With a focus on the digital transformation of learning, her global programs employ a variety of modalities to break new ground in social learning, conference learning and learning communities.

Sanjay Advani is VP of Marketing & Alliances at Intrepid Learning, spearheading Intrepid’s marketing and key partnerships. A corporate MOOC pioneer, he has been in the learning industry for over 20 years in such diverse areas as talent management, learning and development, and corporate training and certification. Sanjay earned his MBA at Indiana University.