Learn How to Measure the ROI of Your Exhibit
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Path to ExpertiseManaging Learning Programs
Description
Making the decision to exhibit at a conference is difficult these days. The cost of exhibiting continues to increase. Exhibit budgets are often difficult to justify. Top executives and financial executives are demanding more accountability. In some cases executives are suggesting that if you can’t show the value of exhibiting, you shouldn’t participate. While this is extreme, unfortunately, this trend is spreading. Conferences and exhibitions have come under close scrutiny about the value added.
Speaker
Chairman
, ROI Institute