What’s the ROI?  This is a familiar question people ask about almost any activity these days, including conferences. Individuals selecting a conference and managers funding attendance, often ask, “What’s the ROI for this conference?” Although the financial calculation is not necessarily what is desired, the concept of value received compared to cost is the issue.

This thought-provoking webcast will explore how conferences are being evaluated from the participants’ perspective. It shows how you, as a potential conference participant, can judge the ROI of a conference in advance of attending. It presents a system to track what you do with what you learned, including impact and financial ROI.

In this session, we will also offer you an opportunity to measure your ROI for attending the Training 2012 Conference. This offer includes participating in a collaborative study to show your ROI for attending.

Jack J. Phillips, Ph.D., chairman of ROI Institute, Inc., is a world-renowned expert on accountability, measurement, and evaluation. Phillips provides consulting services for Fortune 500 companies and major global organizations. The author or editor of more than 100 books, he conducts workshops and presents at conferences globally. He has conducted hundreds of evaluation studies and helped thousands of professionals demonstrate the impact and ROI of their work.