Even well-designed training can fail when learners choose not to apply parts of it on the job. While many learning and development (L&D) professionals focus on content quality and delivery, the real challenge often lies after training ends: whether employees actually use what they learned in real-world settings.

This webinar introduces a practical framework for understanding learner rejection as a hidden barrier to training transfer. Rather than viewing resistance as disengagement or lack of motivation, this session reframes it as a signal that motivation to transfer has broken down.

Participants will explore why learners selectively reject training content, how motivation influences transfer before, during, and after training, and what L&D professionals can do to reduce rejection and increase application. Drawing on transfer research and real-world examples, this session provides actionable strategies to strengthen learner buy-in, reinforce application, and improve on-the-job performance.

Attendees will leave with practical tools to design more relevant training experiences, support learners beyond the classroom, and ensure that training leads to measurable performance outcomes.

Dr Mike Saunderson; Director of Training & Evaluation, EthnoPraxis, Inc. Dr. Mike Saunderson is Director of Training & Evaluation at EthnoPraxis, Inc., where he helps organizations connect learning initiatives to workplace performance and measurable business results. He brings extensive experience in instructional design, performance improvement, learning transfer, business impact and ROI. Mike holds a PhD in Learning Design and Technology and is the creator of the Five Essential Questions Performance System™ and Diagnose First, Train Second™ frameworks.