“Influence Inside and Out: Read People, Read Yourself, Respond Better” brings together Alan Stevens and Elaina Zuker to teach participants how to understand both their own influence style and the personalities of others.

It opens with Elaina introducing the core principle of her Secrets of Influence theory and model. guiding attendees through two short polls that reveal how they typically influence and respond to being influenced.

Alan then takes participants through Rapid Trait Profiling (RTP), showing how facial features reveal personality traits and communication preferences. Through a live demonstration, he helps the audience see how adjusting language and tone to match the other person’s natural style can transform everyday interactions.
 
The second part of the session combines their approaches to show how they are congruent. Together, they reveal how understanding both self and others leads to more effective communication, trust, and clarity. The webinar concludes with a unified three-step model: Know Yourself → Read Others → Respond in Real Time. 

Elaina Zuker is President of Elaina Zuker Associates, a management training and consulting firm in Montreal. 

A seasoned businesswoman, educator, author and consultant, Ms. Zuker's clients have included Fortune 500 corporations such as At&T, American Express, IBM, Ogilvy & Mather, Bank of America, The Sheraton Corporation, Syntex Corporation and dozens of others.

Ms. Zuker holds a B.A. in Psychology, an M.A. in Management/Organizational Development and is the recipient of the Alumni Achievement Award from NYU Polytechnic University.

She is the author of 11 books, on Leadership, Management, Assertiveness, Influence and Communication. Her best-selling (150,000) book, “The Seven Secrets of Influence” a recent main selection for the Business Week Book Club, has been translated into 4 languages.

Her unique “Secrets of Influence™“ theory and training program were developed from her experience in Sales, Advertising and Marketing. That program has now been converted to an eLearning version and is delivered either as a self-paced learning program, a hybrid/blended version, or customized.

She has recently published a new mini ebook “INFLUENCE; the 7 BIG Secrets in 7 little minutes”  

Her latest book, “You X 2 - the New Peer Mentor Model for Success Now”  is now available as an ebook and in paperback.

Alan Stevens is an internationally acclaimed and recognized Profiling and Communications Specialist, described by The Guardian as “the world’s leading authority on reading people.” He is the creator of Rapid Trait Profiling (RTP) — a system that teaches people how to read personalities through facial features, verify emotions and confirm truthfulness through micro-expressions and body language. His work helps leaders, educators, and professionals build stronger, more authentic relationships and create deeper connections.