Every time a new generation enters the workforce, we complain about them. Gen X frustrated the Boomers; we all rolled our eyes when Millennials joined our teams; now we have Gen Zs… But this time, it turns out that, unlike any previous generation, this current one really is differently motivated—in scientifically significant ways. And those ways greatly impact the types of learning experiences they demand.  

Using an empirically-based taxonomy of human needs and desires, we will not complain about the kids these days, but will anticipate what they want differently from learning experiences. From this insight, we will be equipped to design gameful learning experiences that they will enjoy, engage with, and appreciate. 

Because, as learning experience designers, it is up to us to design for them, not ourselves. We learned in traditional classrooms and thought PowerPoint was pretty cool when it came out. These digital natives have a completely different learning history and Motivation Profile.

This session will challenge your assumptions and help you design with intention, clarity, and empathy for those who are not like you. (You can still roll your eyes.) 


 

Jonathan Peters is the Chief Motivation Officer at Sententia Gamification. A researcher, author, and expert in behavior and motivation, he helps learning professionals design experiences that drive action rather than awareness. Jonathan brings a mix of behavioral economics, storytelling, and practical gamification strategy to his work, and he co-created the Deliberate Fun Game Design framework used in Sententia’s certificate programs.