Machines can automate tasks, but they can’t replace the human art of winning hearts and minds. In a world run by bots, AI, and automation, influence is the differentiator that makes professionals effective, memorable, and indispensable.

According to the World Economic Forum and Harvard Business Review, Influence and Communication skills will be the number one skillset required in this new age. As we become more “connected” via technology, the human touch has been neglected — and this is where true Influence becomes your essential advantage.

Join Elaina Zuker, bestselling author of “7 Secrets of Influence” and creator of the internationally popular Secrets of Influence® Training Program, as she shares her unique theory and approach to Influence. While based on solid science, her framework has been distilled into a method that is SIMPLE yet POWERFUL — a set of strategies and tools you can use every day at work and in life.

This engaging, participative session will show you why influence is your “portable power” — the one skillset that transcends trends and technology. You’ll gain fresh insight into why Influence matters now more than ever, along with practical strategies you can put into action immediately.

In this session, you will get:

• Knowledge – WHY Influence Matters now: Trends and Issues in the 'new' workplace
• Awareness – Our unique theory of Influence: how to have better 'radar'
• Practical Strategies – The ONE big Secret: how to use it every day in life and work
• Q + A

Elaina Zuker is President of Elaina Zuker Associates, a management training and consulting firm in Montreal. 

A seasoned businesswoman, educator, author and consultant, Ms. Zuker's clients have included Fortune 500 corporations such as At&T, American Express, IBM, Ogilvy & Mather, Bank of America, The Sheraton Corporation, Syntex Corporation and dozens of others.

Ms. Zuker holds a B.A. in Psychology, an M.A. in Management/Organizational Development and is the recipient of the Alumni Achievement Award from NYU Polytechnic University.

She is the author of 11 books, on Leadership, Management, Assertiveness, Influence and Communication. Her best-selling (150,000) book, “The Seven Secrets of Influence” a recent main selection for the Business Week Book Club, has been translated into 4 languages.

Her unique “Secrets of Influence™“ theory and training program were developed from her experience in Sales, Advertising and Marketing. That program has now been converted to an eLearning version and is delivered either as a self-paced learning program, a hybrid/blended version, or customized.

She has recently published a new mini ebook “INFLUENCE; the 7 BIG Secrets in 7 little minutes”  

Her latest book, “You X 2 - the New Peer Mentor Model for Success Now”  is now available as an ebook and in paperback.