In today’s uncertain economic climate, budget pressures and accountability concerns are top of mind for many organizations. As a C-suite leader, it’s critical to ensure that your projects and programs demonstrate clear value—framed in terms that executives and key stakeholders appreciate, understand, and champion.

This webinar will explore how major initiatives can drive measurable impact, including ROI analysis, to strengthen support, enhance program effectiveness, and safeguard budgets. Learn strategies to not only justify investments but also elevate the work of your teams, ensuring their efforts translate into recognized success.

Objectives

After attending this session, participants will:

1. See the need to show the value of projects and programs in the current economic situation.
2. Be able to identify the five levels of outcomes available for any type of project or program.
3. Be able to explain the steps to design for, deliver, and evaluate results.
4. Implement a serious evaluation system with the team to ensure that appropriate data is available from every project and program.
5. Take next steps to ensure results.

Jack J. Phillips, Ph.D., chairman of ROI Institute, Inc., is a world-renowned expert on accountability, measurement, and evaluation. Former bank president, HR Executive, and learning manager, Phillips provides consulting services to Fortune 500 companies, nonprofit entities, and government and non-governmental organizations worldwide. He is the author or editor of more than 100 books, conducts workshops, and presents at conferences worldwide.

Jack has received several awards for his books and work. The American Society for Training and Development gave him the award, Distinguished Contribution to Workplace Learning and Development, and the Thought Leader Award (its highest award). The International Society for Performance Improvement presented Jack with its highest award, the Thomas F. Gilbert Award, for his contribution to human performance technology. The Society for Human Resource Management presented him with an award for one of his books and honored a Phillips ROI study with its highest award for creativity.

In 2019, Jack, along with his wife, Patti P. Phillips, received the Distinguished Contributor Award by the Center for Talent Reporting for their contribution to the measurement and management of human capital. His work has been featured in the Wall Street Journal, BusinessWeek, and Fortune. He has been interviewed by several television programs, including CNN.