Best practice organizations allocate 4-5% of the learning budget for measurement and evaluation. Yet, most L&D teams invest just one percent or less of their budgets to measurement and evaluation—and most of that investment is in tracking who is in the program (Level 0), reaction to learning (Level 1), and learning (Level 2). Very little data is captured for application (Level 3), impact (Level 4), and ROI (Level 5). This is not good news.

With this backdrop, it should come as no surprise that learning and development continues to be regarded as a cost and not an investment. However, the L&D function can be a business contributor and, in many organizations, a business driver. 

This session will explore the current status of measurement and evaluation globally, and what can be done (and is being done) to dramatically change the view, perception, and success of learning and development.

After attending this session, participants should be able to:

1. Describe the need for more investment in measurement and evaluation
2. Identify the levels of outcomes needed for top executives
3. Design learning and development to deliver business value
4. Measure learning and development at the impact and ROI levels

Jack has been recognized and awarded for his work by numerous professional organizations. He, along with his business partner and wife, Patti Phillips, received the 2024 Thought Leader Award from the Association of Learning Providers (ISA), the 2022 Association for Talent Development (ATD) Thought Leader Award, and the 2019 Center for Talent Reporting Distinguished Contributor Award. In 2019, he was named among the top fifty coaches globally by the Thinkers50 organization and named a finalist for the Marshall Goldsmith Distinguished Achievement Award for Coaching. SHRM presented Jack with its highest creativity award for an ROI study and awarded an ROI Institute book with a best book award. His work has been featured in the Wall Street Journal, BusinessWeek, and Fortune magazine, and he has been interviewed by several television programs, including CNN.