It’s Time to Get Serious About Program Evaluation


Jack phillips headshot
Chairman, ROI Institute
Webinar Recording Details
  • Date and Time
    Thu, Dec 07, 2023 at 12PM Pacific / 3PM Eastern
  • Duration
    1 Hour
  • Cost
    $0 (Free)
  • Want Access?
    Register to view the recording.


Best practice organizations allocate 4-5% of the learning budget for measurement and evaluation. Yet, most L&D teams invest just one percent or less of their budgets to measurement and evaluation—and most of that investment is in tracking who is in the program (Level 0), reaction to learning (Level 1), and learning (Level 2). Very little data is captured for application (Level 3), impact (Level 4), and ROI (Level 5). This is not good news.

With this backdrop, it should come as no surprise that learning and development continues to be regarded as a cost and not an investment. However, the L&D function can be a business contributor and, in many organizations, a business driver. 

This session will explore the current status of measurement and evaluation globally, and what can be done (and is being done) to dramatically change the view, perception, and success of learning and development.

After attending this session, participants should be able to:
  1. Describe the need for more investment in measurement and evaluation
  2. Identify the levels of outcomes needed for top executives
  3. Design learning and development to deliver business value
  4. Measure learning and development at the impact and ROI levels

About Jack Phillips, Ph.D.

Jack J. Phillips, Ph.D., chairman of ROI Institute, Inc., is a world-renowned expert on accountability, measurement, and evaluation. Phillips provides consulting services for Fortune 500 companies and major global organizations. The author or editor of more than 100 books, he conducts workshops and presents at conferences globally. He has conducted hundreds of evaluation studies and helped thousands of professionals demonstrate the impact and ROI of their work.

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