The Science of Influence: Win with Small Changes That Deliver Big Results


Founder, Cialdini Institute
Webinar Recording Details
  • Date and Time
    Wed, Nov 15, 2023 at 9AM Pacific / 12PM Eastern
  • Duration
    1 Hour
  • Cost
    $0 (Free)
  • Want Access?
    Register to view the recording.


Win with small changes that deliver big results
  • Directly applicable to your daily challenges
  • Exceptional opportunity to boost your influence skills
  • Free of charge

During this results-driven webinar, Dr. Cialdini will address a topic that always captivates his audiences: Small BIGs.

Small changes that deliver BIG results. 

  • How McDonald's increased sales by 20% without any additional costs.
  • How scarcity led to a 610% increase in sales.
  • What is known as the '5 billion pound' sentence

Whether you’re an individual professional, or represent an agency, an enterprise, or a university, Dr. Cialdini will be sharing relevant insights and cases with you.

We can promise you that after the webinar, you can immediately start applying the learnings.

About Dr. Robert Cialdini

Dr. Robert Cialdini, 'The Godfather of Influence,' is globally recognized as the expert in the science of influence, has dedicated his career to understanding what compels people to say "Yes." His NY Times bestselling books, "Influence" and "Pre-Suasion," have sold over 7 million copies in 48 languages, with "Influence" featuring on Fortune Magazine's “75 Smartest Business Books” and CEO Read's “100 Best Business Books of All Time.” His 7 Principles of Persuasion have become a cornerstone for any organization serious about significantly increasing its influence, while doing so ethically.

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