Dr. Robert Cialdini, 'The Godfather of Influence,' is globally recognized as the expert in the science of influence, has dedicated his career to understanding what compels people to say "Yes." His NY Times bestselling books, "Influence" and "Pre-Suasion," have sold over 7 million copies in 48 languages, with "Influence" featuring on Fortune Magazine's “75 Smartest Business Books” and CEO Read's “100 Best Business Books of All Time.” His 7 Principles of Persuasion have become a cornerstone for any organization serious about significantly increasing its influence, while doing so ethically.