Sometimes it seems as if today's "winners" have some kind of magic going for them. They always seem to make just the right impression - even with difficult people - and get exactly what they want.

But the ability to persuade others is not a magical gift bestowed on a lucky few. It's a set of practical skills anyone can learn, practice and master.

Discover with expert, Elaina Zuker, author of the best-selling book, "The Seven Secrets of Influence", how you can learn the effective use of influence...a "must" in today's unpredictable business climate. Elaina will share her own theory of Influence and how to apply these simple, but powerful ideas in your everyday personal and business relationships.

ELAINA ZUKER is President of Elaina Zuker Associates, a management training and consulting firm in Montreal. 

A seasoned businesswoman, educator, author and consultant, Ms. Zuker's clients have included Fortune 500 corporations such as At&T, American Express, IBM, Ogilvy & Mather, Bank of America, The Sheraton Corporation, Syntex Corporation and dozens of others.

Ms. Zuker holds a B.A. in Psychology, an M.A. in Management/Organizational Development and is the recipient of the Alumni Achievement Award from NYU Polytechnic University.

She is the author of 11 books, on Leadership, Management, Assertiveness, Influence and Communication. Her best-selling (150,000) book, “The Seven Secrets of Influence” a recent main selection for the Business Week Book Club, has been translated into 4 languages.

Her unique “Secrets of Influence™“ theory and training program were developed from her experience in Sales, Advertising and Marketing. That program has now been converted to an eLearning version and is delivered either as a self-paced learning program, a hybrid/blended version, or customized.

She has recently published a new mini ebook “INFLUENCE; the 7 BIG Secrets in 7 little minutes”  

Her latest book, “You X 2 - the New Peer Mentor Model for Success Now”  is now available as an ebook and in paperback.