2023 Training APEX Awards: Your Journey to the Top!


Hof bnsf rossnew
AVP of Talent Management at Training Hall of Famer BNSF Railway
Editor-in-chief, Training Magazine, Lakewood Media Group
Webinar Details
  • Date and Time
    Fri, Jul 29, 2022 at 8AM Pacific / 11AM Eastern
  • Duration
    1 Hour
  • Cost
    $0 (Free)
  • Can't Attend?
    Register and we'll send you the recording after the webinar.
  • The "Sign in" link will NOT appear until one hour before the webinar start time.


We know you do amazing things with employee training and development all year long. Training magazine’s Training APEX Awards program offers the opportunity to showcase that excellence to your customers, employees, potential new hires, and senior leaders. It also helps you benchmark the effectiveness of your organization’s employee training and development—all applicants receive a feedback report and qualitative scorecard and can do a Training APEX Awards feedback call.

We want you to achieve the highest score possible on the application as you share your training story. So we are presenting this special Webinar to help all applicants—new, repeat, and returning—get as close to the perfect score as they can. The higher your score, the better your Training APEX Awards ranking—which can attract and retain best-in-class talent looking for premier training and development opportunities. 

In addition to covering changes to the 2023 application and scoring, this Webinar will offer Training APEX Awards application tips from Training Editor/Publisher Lorri Freifeld and Debra Ross, AVP of Talent Management at Training Hall of Famer BNSF Railway (#4 in 2020, 2018, and 2017 and #5 in 2019) related to:
  • Working with business unit leaders throughout your organization to detail specific, measurable business goals tied to training AND obtain Kirkpatrick Level 3 (behavior change) and Level 4 (business impact) results
  • Highlighting examples of the types of innovation judges look for (overall training innovation, training firsts for your company, and innovations not seen elsewhere in your industry)
  • Choosing your most effective Best Practices and Outstanding Training Initiative

About Debra Ross

Debra Ross is the AVP of Talent Management at Training Hall of Fame organization BNSF Railway. She provides leadership for BNSF’s talent management function, including talent acquisition, leadership and professional development, diversity and inclusion, succession planning, talent analytics, performance management, executive and selection assessments, engagement, executive coaching, and mentoring. She has held previous learning and development positions with H-E-B Grocery Company, USAA, and Dell. She has a Master’s degree in Human Resource Development from The University of Texas at Austin.

About Lorri Freifeld

Lorri Freifeld is the editor/publisher of Training magazine, owned by Lakewood Media Group. She writes on a number of topics, including talent management, training technology, and leadership development. She spearheads two awards programs: the Training APEX Awards and Emerging Training Leaders. A writer/editor for the last 30 years, she has held editing positions at a variety of publications and holds a Master’s degree in Journalism from New York University.



Panel newest members
Digital Sponsors