While there has always been a need to show the value of projects, the current economic climate has created even more pressure to show value in terms that executives will understand. In many cases this means projecting the value before it is implemented. The expression “Show Me the Money” is now demanded in many cases before a project is even considered, leaving the project team with the challenge: “How do we forecast the ROI in a credible and rational way to secure the project approval?”

This unique session focuses on this important issue, detailing how the ROI for projects is forecasted in advance using the most credible sources and using a set of conservative standards. The objective is to be realistic but conservative and use the data to secure project approval. This ROI Methodology forecasts up to six types of data, including the financial ROI and is based on hundreds of proven studies. 

After attending this webinar, participants should be able to:

• Explain the rationale for using ROI on a pre-project basis
• Describe the six types of data that can be forecasted
• Conduct a pre-project forecast of data
• Conduct an ROI forecast from reaction data
• Present the forecast in a convincing way to senior executives
• Use forecasting as a routine process to secure project approval and build relationships with clients

Participants will receive a chapter from the book, The Consultant’s Guide to Results-Driven Business Proposals: How to Write Proposals that Forecast Impact and ROI (Jack and Patti Phillips, McGraw-Hill, 2010). 

Jack J. Phillips, Ph.D., chairman of ROI Institute, Inc., is a world-renowned expert on accountability, measurement, and evaluation. Phillips provides consulting services for Fortune 500 companies and major global organizations. The author or editor of more than 100 books, he conducts workshops and presents at conferences globally. He has conducted hundreds of evaluation studies and helped thousands of professionals demonstrate the impact and ROI of their work.