How to Build Your Business Case for a Learning Platform & Prove ROI


Christian headshot
Chief Product Officer, eLearning Brothers
Jon tota
Rockstar Learning Evangelist, eLearning Brothers
Webinar Recording Details
  • Category
  • Date and Time
    Tue, Feb 16, 2021 at 9AM Pacific / 12PM Eastern
  • Duration
    1 Hour
  • Cost
    $0 (Free)
  • Want Access?
    Register to view the recording.


If you’re considering investing in a new learning platform, obtaining buy-in from the executive team along with an approved budget is a critical first step. But how can you build a business case while mitigating the risk involved in implementing new systems? That’s why you need a Proof of Concept!

When building a business case for a learning platform, there are some basic things you need to cover: justification for why you need one, costs and projected ROI, risks and benefits, options to consider, and numbers to support your argument.

In this hands-on, eye-opening session, Dr. Christian Weilbell and Jon Tota from eLearning Brothers will demonstrate a process for building a business case that puts you and your teammates into a real-world, immersive experience of what you’re proposing. 

In a very purpose-driven, intentional, and results-oriented way, we’ll detail a process that helps you confidently approach decision-makers not just with a business argument and a proposal for change or investment, but with results from a high-fidelity, small scale, proof-of-concept. Between a solid business argument and early results demonstrated in a model environment, senior leadership will grasp the precise reasons why a learning platform will optimize your entire L&D operation and therefore have a hard time saying “no” and looking the other way. 

Join us to move beyond the standard RFP and implement a PoC model to prove a compelling case for your next learning platform.

About Christian Weibell, Ph.D.

Christian has a B.S. in Computer Science, a Ph.D. in Instructional Psychology and Technology, and 25 years of experience in high-tech software development. He is widely known for his Principles-of-Learning Framework that elaborates seven principles on which all learning is based; it provides a reference for talking about and developing effective learning experiences and serves as the foundation for developing domain-specific theories of learning (

About Jon Tota

Jon Tota began his career in financial services as a technology trainer for PaineWebber and UBS before co-founding Edulence in 2002 and creating KnowledgeLink as one of the first subscription-based online training services. Under Jon’s leadership, the team at Edulence innovated the LMS model and scaled Knowledgelink to serve several hundred thousand annual users in multiple verticals. In 2020, Edulence was acquired by eLearning Brothers and Knowledgelink has evolved into the new Rockstar Learning Platform, offering the latest innovations in learning experience.  Jon now serves as the company’s Rockstar Learning Evangelist, speaking on learning experience design topics and educating our customers on how to leverage eLearning Brothers solutions to create eLearning experiences that rock!



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