Forecasting ROI: Four Approaches to Assess the Potential Value of Your Training Programs


Patti smaller
CEO, ROI Institute
Learning and Development Design Manager, Verizon
Webinar Recording Details
  • Date and Time
    Thu, Apr 02, 2020 at 12PM Pacific / 3PM Eastern
  • Duration
    1 Hour
  • Cost
    $0 (Free)
  • Want Access?
    Register to view the recording.


While there has always been a need to show the value of projects, today, there is even greater pressure to show value in terms that executives appreciate. Sometimes that pressure comes before an investment is approved. Other times, there is a need to forecast an ROI based on participant perception of program content. Occasionally, it is important to determine value of a program based on the predictive validity of test data. And, now and then, forecasting ROI on improved proficiency with critical skills is a useful pursuit as it helps demonstrate value in mathematical terms, when those all-important business measures are unavailable.

Forecasting ROI provides an indicator of the potential success of a program. It doesn’t replace the need to demonstrate the actual results. But it is a useful tool and one worth adding to the training evaluation toolbox.  Join Patti Phillips, CEO of ROI Institute, and Katharine Aldana, Learning Design Manager at Verizon as they describe four simple ways to forecast ROI for your programs.

After attending this webinar, you will be able to:
1. Explain the rationale for using ROI on a pre-project basis.
2. Present the forecast in a convincing way to senior executives.
3. Use forecasting as a routine process to secure project approval and build relationships with clients.

About Patti Phillips, Ph.D.

Patti P. Phillips, Ph.D. is CEO of ROI Institute, Inc., the leader in measurement, evaluation, and the use of ROI in learning and development. The author or editor of more than 75 books, Patti conducts workshops and presents at conferences throughout the world. Patti serves on the board of Center for Talent Reporting and is an ATD CPLP Certification Institute Fellow. She also serves on the faculty of the UN System Staff College in Turin, Italy, and The University of Southern Mississippi’s Ph.D. in Human Capital Development program, where she helps human resources and learning practitioners develop capability in measurement, evaluation, and human capital analytics. Her work has been featured on CNBC, EuroNews, and in over a dozen business journals.  

About Katharine Aldana

Katharine Aldana is a Design Manager for Verizon, responsible for training needs analysis, learning experience design strategy, and effectiveness evaluation for two client groups consisting of 3500+ employees. Katharine's passion around training effectiveness and the data which tells the impact story led her to complete her ROI certification last year and now she's partnered with the ROI Institute, Inc. as an associate, facilitating classes and discussions to broaden organizations' understanding of the ROI methodology and how the framework can be applied early, during the initial planning process, to improve training effectiveness- not just measure it. 


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