Forecasting ROI: Four Approaches to Assess the Potential Value of Your Training Programs

Speakers

Patti phillips headshot (1)
CEO, ROI Institute
Kat
Learning and Development Design Manager, Verizon
Webinar Recording Details
  • Category
  • Date and Time
    Thu, Apr 02, 2020 at 12PM Pacific / 3PM Eastern
  • Duration
    1 Hour
  • Cost
    $0 (Free)
  • Want Access?
    Register to view the recording.

Handouts


Description

While there has always been a need to show the value of projects, today, there is even greater pressure to show value in terms that executives appreciate. Sometimes that pressure comes before an investment is approved. Other times, there is a need to forecast an ROI based on participant perception of program content. Occasionally, it is important to determine value of a program based on the predictive validity of test data. And, now and then, forecasting ROI on improved proficiency with critical skills is a useful pursuit as it helps demonstrate value in mathematical terms, when those all-important business measures are unavailable.

Forecasting ROI provides an indicator of the potential success of a program. It doesn’t replace the need to demonstrate the actual results. But it is a useful tool and one worth adding to the training evaluation toolbox.  Join Patti Phillips, CEO of ROI Institute, and Katharine Aldana, Learning Design Manager at Verizon as they describe four simple ways to forecast ROI for your programs.

After attending this webinar, you will be able to:
1. Explain the rationale for using ROI on a pre-project basis.
2. Present the forecast in a convincing way to senior executives.
3. Use forecasting as a routine process to secure project approval and build relationships with clients.

About Patti Phillips, Ph.D.

Patti P. Phillips, Ph.D., CEO of ROI Institute, is a driving force in the global adoption of the ROI Methodology® and using measurement and evaluation to drive organizational change. Her work as an educator, researcher, consultant, and coach supports practitioners as they change their approach to defining and achieving success while improving future results, ultimately adding value to their work, organization, and community. Her work spans the private sector, public sector, nonprofit, and nongovernmental organizations.

Patti serves as vice chair of the Board of Trustees of the United Nations Institute for Training and Research (UNITAR) and faculty of the UN System Staff College in Turin, Italy; chair of the Institute for Corporate Productivity (i4cp) People Analytics Board; Senior Advisor, Human Capital, The Conference Board; board member of the International Federation for Training and Development Organizations (IFTDO); and is an Association for Talent Development (ATD) Certification Institute Fellow. She, along with her husband and business partner, Jack J. Phillips, is the recipient of the 2022 ATD Thought Leader Award, named among the top fifty coaches globally by the Thinkers50 organization, and named a finalist for the Marshall Goldsmith Distinguished Achievement Award for Coaching. 

Patti has authored and edited over 100 books, including Show the Value of What You Do: Measuring and Achieving Success in Any Endeavor (Berrett-Koehler Publishers, September 2022).

About Katharine Aldana

Katharine Aldana is a Design Manager for Verizon, responsible for training needs analysis, learning experience design strategy, and effectiveness evaluation for two client groups consisting of 3500+ employees. Katharine's passion around training effectiveness and the data which tells the impact story led her to complete her ROI certification last year and now she's partnered with the ROI Institute, Inc. as an associate, facilitating classes and discussions to broaden organizations' understanding of the ROI methodology and how the framework can be applied early, during the initial planning process, to improve training effectiveness- not just measure it. 




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