While there has always been a need to show the value of projects, today, there is even greater pressure to show value in terms that executives appreciate. Sometimes that pressure comes before an investment is approved. Other times, there is a need to forecast an ROI based on participant perception of program content. Occasionally, it is important to determine value of a program based on the predictive validity of test data. And, now and then, forecasting ROI on improved proficiency with critical skills is a useful pursuit as it helps demonstrate value in mathematical terms, when those all-important business measures are unavailable.

Forecasting ROI provides an indicator of the potential success of a program. It doesn’t replace the need to demonstrate the actual results. But it is a useful tool and one worth adding to the training evaluation toolbox.  Join Patti Phillips, CEO of ROI Institute, and Katharine Aldana, Learning Design Manager at Verizon as they describe four simple ways to forecast ROI for your programs.

After attending this webinar, you will be able to:
1. Explain the rationale for using ROI on a pre-project basis.
2. Present the forecast in a convincing way to senior executives.
3. Use forecasting as a routine process to secure project approval and build relationships with clients.