Forecasting ROI: Four Approaches to Assess the Potential Value of Your Training Programs
Speakers
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CEO, ROI Institute
Learning and Development Design Manager, Verizon
Webinar Recording Details
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Category
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Date and TimeThu, Apr 02, 2020 at 12PM Pacific / 3PM Eastern
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Duration1 Hour
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Cost$0 (Free)
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Description
While there has always been a need to show the value of projects, today, there is even greater pressure to show value in terms that executives appreciate. Sometimes that pressure comes before an investment is approved. Other times, there is a need to forecast an ROI based on participant perception of program content. Occasionally, it is important to determine value of a program based on the predictive validity of test data. And, now and then, forecasting ROI on improved proficiency with critical skills is a useful pursuit as it helps demonstrate value in mathematical terms, when those all-important business measures are unavailable.
Forecasting ROI provides an indicator of the potential success of a program. It doesn’t replace the need to demonstrate the actual results. But it is a useful tool and one worth adding to the training evaluation toolbox. Join Patti Phillips, CEO of ROI Institute, and Katharine Aldana, Learning Design Manager at Verizon as they describe four simple ways to forecast ROI for your programs.
After attending this webinar, you will be able to:
1. Explain the rationale for using ROI on a pre-project basis.
2. Present the forecast in a convincing way to senior executives.
3. Use forecasting as a routine process to secure project approval and build relationships with clients.
Forecasting ROI provides an indicator of the potential success of a program. It doesn’t replace the need to demonstrate the actual results. But it is a useful tool and one worth adding to the training evaluation toolbox. Join Patti Phillips, CEO of ROI Institute, and Katharine Aldana, Learning Design Manager at Verizon as they describe four simple ways to forecast ROI for your programs.
After attending this webinar, you will be able to:
1. Explain the rationale for using ROI on a pre-project basis.
2. Present the forecast in a convincing way to senior executives.
3. Use forecasting as a routine process to secure project approval and build relationships with clients.
About Patti Phillips, Ph.D.
Patti P. Phillips, PhD is CEO of ROI Institute. She helps organizations implement the ROI Methodology® in more than 70 countries. Her work spans private sector, public sector, nonprofit, and nongovernmental organizations. Patti has authored and edited more than 75 books on measurement and evaluation.
Patti serves as chair of the International Federation of Training and Development Organisations Board of Trustees; chair of the United Nations Institute for Training and Research Evaluation Advisory Board; co-chair of the Institute for Corporate Productivity People Analytics Board; and board member of the American Board of Optometry. From 2018-2024, Patti served on the United Nations Institute for Training and Research Board of Trustees. During her tenure she served as board vice chair and finance committee member.
She, along with her husband and ROI Institute co-founder Dr. Jack J. Phillips, is the recipient of the 2024 Association of Learning Providers (ISA) Thought Leader Award, 2022 Association for Talent Development (ATD) Thought Leader Award, and the 2019 Center for Talent Reporting Distinguished Contributor Award. Additionally, in 2015, Patti was honored as the ATD CPTD Fellow, a distinction that recognizes her contributions to the professionalization of the talent development field.
Patti can be reached at patti@roiinstitute.net and https://www.linkedin.com/in/pattipphillips/
Patti serves as chair of the International Federation of Training and Development Organisations Board of Trustees; chair of the United Nations Institute for Training and Research Evaluation Advisory Board; co-chair of the Institute for Corporate Productivity People Analytics Board; and board member of the American Board of Optometry. From 2018-2024, Patti served on the United Nations Institute for Training and Research Board of Trustees. During her tenure she served as board vice chair and finance committee member.
She, along with her husband and ROI Institute co-founder Dr. Jack J. Phillips, is the recipient of the 2024 Association of Learning Providers (ISA) Thought Leader Award, 2022 Association for Talent Development (ATD) Thought Leader Award, and the 2019 Center for Talent Reporting Distinguished Contributor Award. Additionally, in 2015, Patti was honored as the ATD CPTD Fellow, a distinction that recognizes her contributions to the professionalization of the talent development field.
Patti can be reached at patti@roiinstitute.net and https://www.linkedin.com/in/pattipphillips/
About Katharine Aldana
Katharine Aldana is a Design Manager for Verizon, responsible for training needs analysis, learning experience design strategy, and effectiveness evaluation for two client groups consisting of 3500+ employees. Katharine's passion around training effectiveness and the data which tells the impact story led her to complete her ROI certification last year and now she's partnered with the ROI Institute, Inc. as an associate, facilitating classes and discussions to broaden organizations' understanding of the ROI methodology and how the framework can be applied early, during the initial planning process, to improve training effectiveness- not just measure it.
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