When it comes to creating gamified or game-based learning experiences, most practitioners throw game mechanics at a program without a methodology or rational strategy – and hope it will work. They assume that what is fun for them will be fun for their participants. The result is a hit-or-miss mashup and a messy learner experience. When budgets and time are in short supply, organizations can no longer afford such an approach. 
 
This webinar outlines a practical approach to determining which game mechanics will motivate a targeted audience. No more one-size-fits-all training programs; your learners are demanding more… and they deserve it!
 
In this webinar you’ll explore:
Who:  Who are your learners and how can you use learner personas?
What: What will be “fun” for specific participants?
Why:  Why do some people like competition while others prefer quiet concentration, and still others enjoy letting it all ride on black?
How:  How can an empirically-based taxonomy of core human desires predict what will work and what won’t?

Now, instead of trying to force everyone to play, you’ll create experiences they want to engage with. 

Monica Cornetti, a celebrated gamification expert, leads Sententia, Inc., specializing in game-based learning for corporate training and adult education. Renowned as a top gamification speaker and strategist, Monica held the #1 spot in the “Gamification Gurus Power 100” from 2015-2020 and was named the #1 Most Influential Woman in Gamification in 2021 and 2022. She co-authored "Deliberate Fun: A Purposeful Application of Game Mechanics to Learning Experiences" and orchestrates the annual GamiCon International Conference for the Gamification of Adult Learning.

Monica holds a BA in Psychology and a Master's in Economic Development and Entrepreneurship. When she is not busy changing learning with gamification, Monica can be found “researching” gameplay with her grandsons.

Jonathan Peters, PhD, is the Chief Motivation Officer at Sententia Gamification. He has spent over a decade studying the science and art of motivation and persuasion. As a speaker, he has helped audiences from Melbourne, Australia to Augusta, Maine more effectively communicate with their customers and team-members. With Sententia, he applies his knowledge and experience to make learning more enticing, engaging, and encouraging through gamification. With Sententia Gamification, he applies his knowledge and experience to make learning more enticing, engaging, and encouraging through gamification.

Jonathan is the co-author of the forthcoming book Deliberate Fun: A Purposeful Application of Game Mechanics to Learning Experiences, and he has authored four other books under his name and ghostwritten 57 other books. He is also an adjunct professor at the University of Nevada, Las Vegas, though he lives in Austin, TX.

A purveyor of persuasion and bourbon connoisseur, Jonathan is constantly curious about why people do what they do.