Design Thinking Explained


Gregwarman (1) (002)
Co-founder, ExperiencePoint
Senior Facilitator, ExperiencePoint
Webinar Recording Details
  • Date and Time
    Tue, Sep 17, 2019 at 12PM Pacific / 3PM Eastern
  • Duration
    1 Hour
  • Cost
    $0 (Free)
  • Want Access?
    Register to view the recording.


For companies who leverage design thinking, the prizes are rich. Research by the Design Management Institute finds that design-led S&P 500 companies outperform the rest of the index by 211 percent.
Design thinking is a powerful competitive advantage that many of the world’s leading companies are using to drive innovation, transformation, customer-centricity and business outcomes. But what exactly is design thinking?
In an era of always-on transformation, organizations face increasingly diverse and complex business problems that need to be understood and addressed — design thinking helps with both.
Combining analytical and intuitive thinking, the design thinking process reshapes companies and people, and embeds new creative problem-solving capabilities, so they can continuously address emerging, and often poorly understood, shifts in customer needs, technology, and the competitive environment.
Join Greg Warman, co-founder of ExperiencePoint and Rick Menchaca, Senior Facilitator at ExperiencePoint to:
●     Understand what design thinking is and how it can be used across organizations to drive customer-centricity, innovation and transformation
●     Learn how design thinking creates a repeatable, scalable and disciplined framework for examining complex problems and solutioning them
●     Learn the difference between solution-based and problem-based thinking
●     Hear how innovative companies are using design thinking as a competitive advantage
●     Learn the hallmarks of a design-led organizations and how “innovation catalysts” can help your organization champion design thinking company-wide
●     Understand how to identify and overcome common challenges in the design thinking process 

About Greg Warman

ExperiencePoint co-founder Greg Warman believes every organization has the ability to innovate — if they can awaken the problem-solving capabilities that exist in their people. He believes that design thinking — a human-centered approach to innovation that leverages empathy and experimentation to arrive at breakthrough solutions — is the key to making that happen.

Warman has dedicated the past two decades of his career teaching leaders and people at Fortune 500 companies, government agencies, and global non-profits how to leverage design thinking to unlock innovation capabilities, drive transformation and customer-centricity, and to imagine new solutions to complex problems. He’s introduced this mission-critical approach and toolkit to teams at Google, Ford Motor Company, Habitat for Humanity, the U.S. Air Force and many more of the world’s leading and most innovative companies.

Warman’s passion for teaching design thinking began early in his career. After receiving his bachelors of commerce honours from Queen’s University in Canada, he pursued courses in design thinking at Stanford University’s renowned and earned a master’s degree in Learning Design and Technology from its Graduate School of Education.

The was founded by David Kelley — a global leader in design thinking — who also founded the global design and innovation company, IDEO. While at Stanford, Warman landed an internship with Kelley at IDEO, and later developed a partnership between ExperiencePoint and IDEO that continues to this day.

When he’s not teaching, Warman spends his time brainstorming how to get people to Mars with his wife, a NASA Mars researcher, or taking his kids on weekend hang-gliding adventures in the San Francisco Bay Area where they live.

About Rick Menchaca

Rick Menchaca is a facilitator at ExperiencePoint, focused on delivering value-creation, capability building, and cultural impact with clients.

Prior to working at ExperiencePoint, Rick founded and led an innovation and consulting program at Dell. For five years, he led trainings, projects, and teams across Dell and with its top industry technology providers and supply chain partners to solve complex, global, and cross-functional challenges.

Highlights of that work include generating $120 million in cost transformation savings for Dell’s enterprise business, and identifying and implementing over $520 million in procurement synergy savings after Dell merged with EMC.

Before Dell, Rick ran an independent sourcing company based in Shanghai, China. He graduated from Harvard University in 2010, where he received a Language Citation in Mandarin Chinese. 


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