Write So People Can Learn


Patti shank 10082014 for print 9 (1)
President, Learning Peaks LLC
Webinar Recording Details
  • Date and Time
    Tue, Jul 09, 2019 at 12PM Pacific / 3PM Eastern
  • Duration
    1 Hour
  • Cost
    $0 (Free)
  • Want Access?
    Register to view the recording.


Writing for instruction differs from other kinds of writing. People who write for instruction write specifically for how we understand and remember. We certainly don’t want what we write to make it harder to learn but a lot of instructional content does just that! Content that overloads memory. Writing that makes it hard to find or understand the main message.

Writing for instruction means intentionally writing to make it easier to learn, remember, and apply.

Here’s the (very) good news. Research offers easy-to-apply instructional, writing, usability, and information design principles that show us how to write to make it easier to learn, remember, and apply. 

Patti Shank PhD is the author of Write and Organize for Deeper Learning, Practice and Feedback for Deeper Learning, and Manage Memory for Deeper Learning. She’s an internationally recognized instructional designer, researcher, and learning analyst who makes these tactics clear and actionable in her books and workshops.

In this session, participants will apply research-driven and actionable tactics that help us:
  • Understand memory so we can work with it and not against it
  • Make content clearer and easier to understand
  • Help people understand how the content fits together

About Patti Shank, Ph.D., CPT

Books by Patti Shank, Ph.D., CPT

Author of Write and Organize for Deeper Learning. She has worked as director of research for The eLearning Guild and served as the head of health education and training for a healthcare system. As president of Learning Peaks LLC, she has provided learning and performance solutions for government, NGOs, corporations, nonprofits, and higher education. She has collaborated with content experts at Adobe, Oracle, Fidelity Information Systems, The Denver Hospice, Morgan Stanley, Hunter Douglas, Kaiser Permanente, HOMER Energy, The University of Colorado Health Sciences Center, and California State University and other industry leaders.


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