Sales Training - Rigid Vs Fluid:
How Mass Customized, Sales Training Can Accelerate & Develop Profitable Skills in Under 15 Minutes a Week


Gunter wessels headshot
Practice General Manager, LiquidSMARTS
Webinar Recording Details
  • Date and Time
    Tue, Aug 28, 2018 at 9AM Pacific / 12PM Eastern
  • Duration
    1 Hour
  • Cost
    $0 (Free)
  • Want Access?
    Register to view the recording.


Participants in this session will receive a Royalty Free License to a best practice sales methodology and free access to the associated training using a new platform.

This session will show how LiquidSMARTS’ approach to assessment-driven development can speed adoption of sales process and soft-skill concepts. This approach uses a micro-learning & reinforcement platform, behavior recognition and implementation, and best practice demonstrations. Viewers will see how training goals and individual variability can be handled with mass-customization and unique learning pathways.

After the session, viewers will know how spending 15 minutes per week can deliver performance enhancement and deficit repair, and how coaching is streamlined and improved using this approach.

About Gunter Wessels, Ph.D., M.B.A.

Dr. Wessels founded LiquidSMARTS℠ and leads the global practice. He is an expert in persuasion, and is passionate and dedicated to the improvement of human performance and ethical business practices in sales and marketing.

Over the last 25 years, he has been sales and marketing practitioner, consultant and trainer. He leads the field in providing micro-learning for business professionals. His micro-learning approach teaches people essential soft-skills and influencing and leadership behaviors in a few minutes per day.

Dr. Wessels has a Ph.D. in Management with an emphasis in Marketing and Psychology from the University of Arizona, an M.B.A. from the A. Gary Anderson Graduate School of Management, and a B.S. in Biology from the University of California.


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