A ten-year study of more than 100 companies showed that the number one cause of business failure is bad strategy. But, the reality is that only 3 out of every 10 managers are strategic. And when you consider that being able to set strategic direction is ten times more important to the perception of a leader’s ability than any other behavior, it’s critical that you master strategic thinking and planning.
 
In this webinar, you will learn a simple framework to transform strategy from a once-a-year dog-and-pony show that gets buried in a plan that never gets used to a laser-focused strategic mindset that you’ll use on a regular basis to grow your business.

Here’s what you’ll take away:

1. Why most sales and marketing plans are a complete waste of time;
2. How to create a simple one-page plan that creates competitive advantage;
3. Move from tactical to strategic by applying the three disciplines of strategic thinking;
4. Make strategic trade-offs and more effectively prioritize your activities;
5. How to say no to the 90% of stuff that eats away at your time and adds no value;
6. Understand the real difference between goals, objectives, strategies and tactics;
7. Figure out how to bring new value to your customers by differentiating yourself and your product or service from the competition.

As Deming said, “You don’t have to change. Survival is not mandatory.”

Rich Horwath is a New York Times, Wall Street Journal and USA Today bestselling author on strategy. As the CEO of the Strategic Thinking Institute, Rich leads executive teams through the strategy process and has helped more than 100,000 managers around the world develop their strategic thinking skills. A former Chief Strategy Officer and professor of strategy at the graduate level, he brings both real-world experience and practical expertise to help companies build their strategic capabilities. Rich’s work has been featured in the Harvard Business Review and he has appeared on ABC, NBC and FOX TV. He is recognized in the textbook Strategy in the 21st Century as one of the key contributors in the history of strategic management and has been introduced by Chief Executive Magazine as “The world’s foremost expert on strategic thinking.”