Gamified Behavior Change: How to Make Organizational Readiness Fun and Measurable


Caitlin robie
Senior Solutions Change Management Consultant, TiER1 Performance Solutions
Dustin shell
Director of Innovation, TiER1 Performance Solutions
Rich marmura
Senior Gamification Consultant, TiER1 Performance Solutions
Webinar Recording Details



We’re often required to move an entire company at the same time. But how do we provide the right information, at the right time, to the right people, to step each person through the training and communication in a way that is best for them? 

In order to be successful, we have to break through the noise and engage employees early and often. Using game-based principles, we can make it personal and engaging while building relationships throughout the organization. 

This webinar is the dissection of a gamified solution, Adoptify, for change training and communication that resulted in a measurable approach to organizational readiness. The solution included a multi-week communication program that delivered weekly challenges. Leaderboards and recognized Change Champions provided visibility to the competition with internal prizes and donations to reinforce and recognize participation. Ultimately, the solution resulted in more than 90% of users completing the necessary training and having the ability to perform the needed behaviors at go live.
When it comes to inspiring behavior change, there are certain factors that can help ensure that your training and communication are successful. We’ll cover how to:
  • Make it relevant to your audience
  • Make it an experience that fits into the performer’s life
  • Make it optional with rewards that matter 
  • Make it competitive in order to create community
  • Make it measurable

About Caitlin Robie

Caitlin Robie, Senior Solutions Change Management Consultant at TiER1 Performance Solutions, has successfully partnered with leadership teams and project stakeholders to design and execute communication and change management strategies for large system implementations including SAP, Oracle, Siebel, and PeopleSoft. Her project experience and background support a variety of change management, HR, operations, and organizational development initiatives.

Caitlin is also a skilled researcher and a member of TiER1’s Research and Innovation Team, leading research projects with the United States Air Force. Her research experience helps her collect and analyze data to create innovative solutions for engaging audiences and promoting desired results.

Caitlin received her MA in industrial and organizational psychology from Seattle Pacific University, and her BA in psychology and business administration from University of Dayton.

About Dustin Shell

Dustin Shell, Director of Innovation at TiER1, is passionate about people, learning, and technology (in that order). He loves combining these to help people do their best work and fulfill their personal and collective potential. Dustin loves pushing the limits of technology to help people and organizations realize their full potential. He has a strong background in multimedia production, eLearning authoring, instructional design, curriculum design, and learning strategy. Dustin has experience designing, implementing, and researching learning space design and online scenario-based environments.

Currently, Dustin specializes in mobile learning strategy, implementing enterprise social intranets, and gamifying learning environments to improve engagement in the workplace.

Dustin is a published author on topics such as learning space design, scaffolding and motivation, and writing for eLearning. He recently spoke on gamifying change at FocusOn Learning 2016. Dustin received his master’s in instructional design from the University of Cincinnati, and his BA in music composition from Cincinnati Christian University.

About Rich Marmura

Rich Marmura, Senior Gamification Consultant at TiER1 Performance Solutions, has a strong background in the design, development, and management of video games, toys, and amusement park attractions. Prior to joining TiER1, he worked as a lead game designer for Zynga, WGT Media, and TinyCo, working on games such as Farmville and Family Guy: The Quest for Stuff. Rich also served as the digital engagement content supervisor and project manager for the City of Pittsburgh.

Rich received his MET in entertainment technology from Carnegie Mellon University and his BA in theatre and political science from Westminster College.

Sponsored By

Panel newest members
Digital Sponsors