According to ATD’s 2016 State of Sale Training report, organizations spend an average of $954,070 per year on sales training. One of the top three barriers to making it work is the inability to tie training to sales performance. This webinar offers steps you can take to demonstrate how your training is driving sales performance and the value that performance adds to the organization. Join Jack and Patti as they describe how the ROI Methodology is applied to sales training.

During the webinar, you will learn:
 

• How to isolate the effects of training on sales performance
• How to convert improvement in sales to monetary benefits
• What costs to include when developing the fully-loaded cost
• How to calculate the ROI in sales training

Following the webinar, participants will receive an application guide and a case study describing a simple application of the process to sales training.






    

Patti P. Phillips, Ph.D., is the co-founder and CEO of ROI Institute, Inc., a US-based consulting firm that serves for-profit, not-for-profit, government, and non-governmental organizations in 70 countries as they build capability in measurement, evaluation, and human capital analytics using the ROI Methodology®. An internationally recognized leader in measurement and analytics, her expertise is documented in more than 50 published books and business journals.

Patti, along with her business partner and husband, Jack Phillips, received the 2024 Thought Leader Award from the Association of Learning Providers. They also received the 2022 Association for Talent Development Thought Leader Award and the 2019 Center for Talent Reporting Distinguished Contributor Award. In 2019, she was named among the top 50 coaches globally by the Thinkers50 organization and named a finalist for the Marshall Goldsmith Distinguished Achievement Award for Coaching.

Patti serves as the Chair of the International Federation of Training and Development Organization, Chair of the Institute for Corporate Productivity People Analytics Board; Senior Adviser for The Conference Board; and board member of the International Society for Performance Improvement.

Jack has been recognized and awarded for his work by numerous professional organizations. He, along with his business partner and wife, Patti Phillips, received the 2024 Thought Leader Award from the Association of Learning Providers (ISA), the 2022 Association for Talent Development (ATD) Thought Leader Award, and the 2019 Center for Talent Reporting Distinguished Contributor Award. In 2019, he was named among the top fifty coaches globally by the Thinkers50 organization and named a finalist for the Marshall Goldsmith Distinguished Achievement Award for Coaching. SHRM presented Jack with its highest creativity award for an ROI study and awarded an ROI Institute book with a best book award. His work has been featured in the Wall Street Journal, BusinessWeek, and Fortune magazine, and he has been interviewed by several television programs, including CNN.