The Business Case for Learning:
Using Design Thinking to Deliver Business Results


Patti phillips headshot (1)
CEO, ROI Institute
Jack phillips headshot
Chairman, ROI Institute
Webinar Recording Details



The expenditures for learning and talent development have grown significantly in the past two decades. Few leaders would argue that learning is critical for organizational growth. Investments in programs have generated mixed results. On the one hand the volume of programs is increasing; on the other hand, the business impact is less evident. Learning professionals try to measure their way to results; that is, to implement a measurement strategy to capture evidence of value. Overall, however, this attempt to capture value is not working.  Learning and development practitioners must move from a value capture focus to a value creation focus, which means using design thinking to drive results.

During this webinar, you will learn:
  • The importance of design thinking in driving business results
  • Eight steps that incorporate design thinking in the learning cycle
  • How to begin incorporating design thinking to deliver business results in your organization


About Patti Phillips, Ph.D.

Patti P. Phillips, Ph.D., CEO of ROI Institute, is a driving force in the global adoption of the ROI Methodology® and using measurement and evaluation to drive organizational change. Her work as an educator, researcher, consultant, and coach supports practitioners as they change their approach to defining and achieving success while improving future results, ultimately adding value to their work, organization, and community. Her work spans the private sector, public sector, nonprofit, and nongovernmental organizations.

Patti serves as vice chair of the Board of Trustees of the United Nations Institute for Training and Research (UNITAR) and faculty of the UN System Staff College in Turin, Italy; chair of the Institute for Corporate Productivity (i4cp) People Analytics Board; Senior Advisor, Human Capital, The Conference Board; board member of the International Federation for Training and Development Organizations (IFTDO); and is an Association for Talent Development (ATD) Certification Institute Fellow. She, along with her husband and business partner, Jack J. Phillips, is the recipient of the 2022 ATD Thought Leader Award, named among the top fifty coaches globally by the Thinkers50 organization, and named a finalist for the Marshall Goldsmith Distinguished Achievement Award for Coaching. 

Patti has authored and edited over 100 books, including Show the Value of What You Do: Measuring and Achieving Success in Any Endeavor (Berrett-Koehler Publishers, September 2022).

About Jack Phillips, Ph.D.

Jack J. Phillips, Ph.D., chairman, ROI Institute, is a world-renowned expert on accountability, measurement, and evaluation. Phillips provides consulting services for Fortune 500 companies and major global organizations. The author or editor of more than 100 books, he conducts workshops and presents at conferences worldwide.

His expertise in measurement and evaluation is based on more than 27 years of corporate experience in the aerospace, textile, metals, construction materials, and banking industries. Jack has served as training and development manager at two Fortune 500 firms, senior human resource officer at two firms, president of a regional bank, and management professor at a major state university.

Jack has been recognized and awarded for his work by numerous professional organizations, including being named a Choice Award winner by Training Magazine Network for five consecutive years. Jack along with his wife and ROI Institute co-founder, Patti P. Phillips, Ph.D., received ATD’s 2022 Talent Development Thought Leader Award. SHRM presented Jack with its highest creativity award for an ROI study and awarded an ROI Institute book with a best book award. His work has been featured in the Wall Street Journal, BusinessWeek, and Fortune magazine, and he has been interviewed by several television programs, including CNN.

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