HR already is grappling with the challenges of out of date, incomplete or potentially inaccurate about corporate employees. Analytics teams are addressing issues of data cleansing and the creation of data dictionaries to solve the linguistic and data model incompatibilities across the organization. (Note the great variation in what constitutes an "employee," or how "attrition" is defined across a company).   However, in the current flood of attention paid to analytics in human capital management, we as practitioners need to keep one more point in mind: thatbusiness-relevant (not just HR relevant) analytics will stem from the combination of HR data with production and financial data. This creates an immediate challenge for the HR professional.   The challenge for HR becomes to better understand the intersections between the workforce in total, and the mission and vision of the organization — current and future. Furthermore, HR will need a firm grasp of the comparative costs of workers of all types: not only competitive salary data and benefits;, employer costs of labor; and workforce overhead, for example,  but also the costs related to an increasingly contingent workforce.   The analytics required will need to assist the HR team in the hiring and development of a disparate, global workforce such that the team has the data necessary to deploy just-in-time talent where and when it is required. New data types abound within HR: video and telephone-derived candidate interviews and the job applications themselves are just one example. Capturing text communication between recruiters and candidates or employees and customers is another. We can anticipate that these and other data types will proliferate across the other areas of the business as well. This leads to the bigger challenge of synthesizing, extracting meaning, and storing unstructured data; data gathered from all parts of the organization. How will HRIT and IT professionals derive standard data models from these more recent types of data? How will it integrate with the structured data in the employee profile and system of record today?  The focus on business-relevance leads to cross-disciplinary analysis; the added requirement for managing new data types is an added challenge for both HR and HRIT. Begin building your analytical skill sets now! And download Karen O’Leonard’s High-Impact Talent Analytics: Building a World-Class HR Measurement and Analytics Function for more details!   This publication contains general information only and Deloitte is not, by means of this publication, rendering accounting, business, financial, investment, legal, tax, or other professional advice or services. This publication is not a substitute for such professional advice or services, nor should it be used as a basis for any decision or action that may affect your business. Before making any decision or taking any action that may affect your business, you should consult a qualified professional advisor. Deloitte shall not be responsible for any loss sustained by any person who relies on this publication.   As used in this document, "Deloitte" means Deloitte Consulting LLP, a subsidiary of Deloitte LLP. Please see www.deloitte.com/us/about for a detailed description of the legal structure of Deloitte LLP and its subsidiaries. Certain services may not be available to attest clients under the rules and regulations of public accounting.   Copyright © 2014 Deloitte Development LLC. All rights reserved.

Workday Rising, the annual Workday conference for its customers and prospects was held in early November in San Francisco. Attendees heard from Workday executives on upcoming products, from current customers on their deployments and ensuing outcomes, and from vendors and systems integrators on the fit of their solutions with their Workday customers’ technology and implementation requirements. In addition were the well-received customer collaboration meet-ups, which were customer-driven discussions about relevant topics of customer common interest. With close to 5000 in total attendance, this year’s conference is the largest Workday Rising to date. Workday now reports close to 700 customers on its human capital management platform, 100 of which also use the financial management platform. The spring 2014 announced recruiting product has twelve companies live in production on it. All customers are on an identical version of the product, with their own configurations running on top of it. New releases are bi-annually, with, the company announced, updates that used to take 24 hours now taking as few as six. Key areas of the presentations at the conference included the ever-of-interest analytics, the new user experience, and technology updates on applications and the platform in general. Analytics: "Analytics is the new frontier ," according to Aneel Bhusri and Dave Duffield, co-founders and, respectively, the CEO and Chairman of Workday. Analytics played center stage in their joint keynote, as the two leaders of the company kicked off Workday Rising with a discussion of current and future product features from the company. They see three progressive phases in analytics of increasing sophistication and benefit to end users: the first, more common today, is data that describes the organization as it stands; the second is predictive: a theme common to many software providers in the HR community today; and the third, demonstrated in this keynote, adds the ability to recommend actions based on those predictions. Simply put, Aneel stated that the versions of analytics support moved from "that happened," to "what could happen," and finally to answer the question "what should you do about it?" Workday Insight Applications, the new suite of applications, uses advanced data science and machine learning algorithms to enable both financial and workforce-related decision-making. Each Workday Insight Application will address a specific business scenario by providing insights, surfacing predictions, and recommending actions that a decision-maker can take, all of which can be accomplished on mobile devices. To accomplish this, Workday also introduced SYMAN, an intelligent information engine that weaves a predictive engine, a recommendation engine, matching algorithms, and search relevancy throughout the Workday foundation of HR, talent, and financials.It creates industry trees, which are taxonomies organizing hundreds of job positions and job categories for more than 20 industries representative of Workday’s customer base. Here mapping of like titles and positions are classified and normalized into common definitions.As adaptive technology, the solution "learns" over time, in theory, making it more reliable in its predictions and recommendations. With its unique perspective among standalone HR and talent providers with support for a complete financial suite, Workday also provides analytics on financials. Predictive analytics — almost a buzzword in today’s software vernacular — was demonstrated at Workday Rising with this example: ascertaining the fit and likelihood of success for an existing employee in various "next jobs." In this example, an employee has a very high risk of leaving the firm (95%) and is a fairly high performer. The system evaluates the likelihood of Jack’s success in three different moves that his manager could suggest as a career advancement. The employee retention model in general contains a total of 62 factors, including evaluation of such areas as the market demand for skills, the employee’s tenure in the organization, and the length of time between promotions. To this end, Workday had acquired Identified in February 2014, using both its data scientists and technology for improved sourcing technologies, predictive analytics, and machine learning.[1] The new product sets will be available to Workday customers in 2015. User Experience Like all providers of software solutions for HCM today, Workday is focused on improving the experience that end users - employees in addition to HR staff—have with their applications. The new interfaces were designed to make the experience of technology at work mimic the ease of the consumer experience. This is the second "new look" that Workday has created over this year; this incorporates the flat design as seen in Apple’s iOS 8. With a "develop for mobile first" philosophy, Workday is close to completing a migration from Flash to HTML5 support throughout the product. Users can elect to access the new interface now if they are users of iPhone or iPads; Android users will see these in March with the release of Workday 24. Application Updates Higher education, often an ill-served industry, is the target of Workday’s student applications, developed for mobile devices. Higher ed is a key vertical for Workday; the ensuring product set was designed with input from institutions including University of Texas at Austin, Yale University, Stevens Institute of Technology,Broward College ,and Tallahassee Community College, among others. The first offering in the higher education suite is student recruiting which uses analytics to match prospective students to profiles of historically successful predecessors who actually complete their degree. Recruiter management, campaign and event management, success tracking, and the use of smartphones to keep track of likely applicants is part of the current release, with more features beyond student recruiting scheduled for the future. Other additions to applications include those to the recruiting module to support questionnaires, activity streams, and social job postings. New organization charting displays are now included in the core HR module. Unlimited custom dashboards are supported for user who want to design their own - and often many different dashboards. Enh ancements to mass operations were another area of attention in current and upcoming releases. First translations of Workday’s mobile apps on mobile devices are now available, as is embedded video for use in onboarding. Supply and demand analysis for future workforce planning is also provided. While announced earlier this fall, Workday highlighted its new Composite Reporting functionality at Rising, which enables customers to combine various data sources such as actuals, budgets, statistics, and headcount into live multi-dimensional reports that users can format, drill down into, and act on all within Workday, rather than having to export to tools such as Excel. Financial Management Betsy Bland, the VP responsible for financial management products highlighted a new application that will predict employee expense deviation and predict areas of overspending - including which workers are most likely to deviate. Upcoming functionality in Workday Financials will include financial scorecards and KPIs, as well as additional enhancements to reporting, dashboards, and analytics, according to Bland. Inventory management is also forthcoming—this will allow businesses to purchase materials, and track and manage their storage and use. For global customers, the future will include more prepackaged localizations of taxation and the like. Technical Updates Workday’s 700 customers are currently generating one billion transactions per month on the platform (which, by the way, is 45 million as an average each working day.) While they can never touch the code for the product, they can - and do - configure many processes and reports suitable to their specific organization. According to Stan Swete, Workday’s Chief Technology Officer, customers have created 448,000 custom reports, and 137,000 custom business process definition in the system. Integration is always a critical issue for customers, as companies typically have many disparate solutions across their enterprises, especially if they are large or global[2] Workday’s early acquisition of the Irish company Cape Clear resulted in the Workday Integration Cloud, comprised of an integration Platform-as-a-Service (iPaaS) that allows all application integrations to run in the Workday Cloud without a customer having to use on-premise middleware. Mr. Swete states that "Workday is committed to raising the bar on integration." Here we review what the company provides today. One option is documented APIs with which customers can create their own integrations, another is tools such as the Enterprise Integration Builder and Workday Studio, and packaged integrations. Customers can define and create their own custom APIs through Reporting Services, referred to as "Reports-as-a- Service"  to extract data out of  Workday.  They can also create integrations against the Workday API using other own middleware technologies, such as Microsoft.NET, TIBCO, or Oracle Fusion Middleware. The Workday Enterprise Interface Builder (EIB) tool is a simple graphical and guided interface to define inbound and outbound integrations without requiring any programming.  At a more complex level, Workday Studio is another development tool enabling customers and partners to build sophisticated integrations to and from Workday that are deployed and run on integration servers in Workday’s data center. Workday also provides "packaged" connectors that are tested, certified, and supported by Workday itself. These include connectors to, solely as examples, Cornerstone OnDemand for learning, HireRight for background checking, and in this release, large legacy payroll vendor integrations, such as to the SAP payroll, whether provided by ADP, NGA, or SAP itself. Workday supports an in-memory architecture, which means its data is main memory resident rather than stores on disks, which allows faster retrieval of data. It uses a database named Riak, an open source solution from Basho Technologies, the creator and developer of Riak, an open source distributed database (sometimes categorized as a NOSQL database) and Riak CS, a cloud-based object storage system that sits on top of Riak. Riak is architected for low-latency, availability, fault-tolerance, operational simplicity, and scalability. Conclusion Today, as a nine-year-old company, Workday provides enterprise cloud applications for human capital management, payroll, financial management and analytics. It has grown rapidly to the 700 customers using its software suites today. Workday Rising is the major event for those customers, who gather to hear about new products, the future roadmap, and as importantly, to talk to other customers like themselves. The growing number of technology and implementation partners is demonstrated by the increased presence of software provider and systems integrators in the exhibit halls. This publication contains general information only and Deloitte is not, by means of this publication, rendering accounting, business, financial, investment, legal, tax, or other professional advice or services. This publication is not a substitute for such professional advice or services, nor should it be used as a basis for any decision or action that may affect your business. Before making any decision or taking any action that may affect your business, you should consult a qualified professional advisor. Deloitte shall not be responsible for any loss sustained by any person who relies on this publication. As used in this document, "Deloitte" means Deloitte Consulting LLP, a subsidiary of Deloitte LLP. Please see www.deloitte.com/us/about for a detailed description of the legal structure of Deloitte LLP and its subsidiaries. Certain services may not be available to attest clients under the rules and regulations of public accounting. Copyright © 2014 Deloitte Development LLC. All rights reserved.   [1] http://www.forbes.com/sites/joshbersin/2014/02/27/workday-acquires-identified-a-potential-disruptive-move-in-recruiting/   [2] See Deploying HCM Technologies: Making Change Work. Katherine Jones, Ph.D., Bersin by Deloitte. June 2014.  

UCLA’s annual HR Roundtable Retreat featured an interesting discussion of future workforce trends. Led by Marina Gorbis of the Institute of the Future, part of the discussion focused on the growth of "microworkers," individuals who freelance a variety of projects or jobs for different employers. Although freelancers are nothing new to the workplace, numerous online platforms such as oDesk, Elance, and Freelancer.com are making it easier for these individuals to find work, so that the freelance movement appears to be growing. According to Forbes, an estimated one in three Americans (roughly 42 million workers) are freelancers. That number is expected to grow to 50 percent of the workforce by 2020. Many individuals turn to freelancing due to challenges in finding full-time employment in a tough job market. But for a growing number of workers, freelancing is a lifestyle choice. These individuals prefer the benefits of freelancing - being their own boss, flexible work schedules, and the comfort of working from home - over the structure of a full-time office job. From the organization’s perspective, freelancers provide a ready source of talent to supplement the existing workforce. Go to any of the popular freelancing sites and you can find a great many individuals with wide-ranging skills. Some of the top freelancing roles include: Writing Editing PowerPoint creation Graphics Data analysis The last item on this list, data analysis or analytics, is a prime area for freelancers. The lack of analytical skills is one of the key challenges in HR organizations today, yet most of these organizations have yet to create a clear roadmap for developing these capabilities. These organizations can turn to freelancers, who have the skills to help organizations analyze, interpret, and visualize their data. Kaggle, for example, provides a competition platform for top analytics talent. Organizations post their data, and statisticians and data scientists from all over the world compete to create the best solutions. If you are nervous about turning over your organization’s sensitive data, you can require individuals to sign confidentiality agreements through a Masters Competition. Many organizations have used Kaggle to find the expertise they need, including my own organization, Deloitte. HR leaders need to help their organizations understand how to best incorporate this talent into their workforces. If your organization has yet to utilize freelancers on a wide scale, this may initially require a bit of legwork. You may need to involve your procurement department to specify how to hire freelancers. You will likely also need to involve your compliance and legal groups to make sure you don’t run afoul of employment laws such as the Fair Labor Standards Act. You may need to modify your contracts, confidentiality and intellectual property agreements, insurance requirements, work schedules (for different time zones), and payment terms to accommodate freelancers. Furthermore, your HR systems and tools may need to be modified to track this new category of workers. For managers, hiring freelancers will require a shift in how to onboard and incorporate this new talent into work streams. The organizational culture will need to build an acceptance of freelancers as part of the workplace ecosystem. These are areas where HR can help. Many organizations are already leveraging the talents of the freelance community. According to Gorbis, one of her large tech clients staffs many of its projects with a ratio of 10 freelancers or microworkers for every one employee. Even on a less grand scale, freelancing promises to change the dynamics of the workplace. HR leaders should look at how they can help to build this larger talent ecosystem.

We are a research organization, and one of the most important thing we do is share information, data, and perspectives. Over the coming weeks there will be a lot of new insights coming, and I want to highlight some important things you can do to help. First, we are in the final stages of producing the Bersin Talent, HR and Learning Predictions for 2015, which will be out soon. I have personally spent countless hours on this research, and it brings together our combined perspectives on the ten biggest imperatives we believe HR and talent professionals should consider in the coming year. I won't give away any secrets, but stay tuned it's coming soon. The second big project I want to highlight is one you can participate in right now: Deloitte's Third Annual Global Human Capital Trends study. This is a massive global project I lead with two other partners, and it represents one of the biggest (if not the biggest) global studies of talent and HR issues around the world. Like last year, we expect to have data from more than 90 different countries and we have already found some dramatic shifts in the issues and capability gaps in HR around the world. Right now we are in the final stages of closing the survey, and we would like your help. Please take the survey here - it will help give you (and your peers) great insights into the global issues we face in 2015, and I greatly look forward to sharing results with you. I am excited to start sharing our perspectives for 2015 in the coming weeks!

Most HR organizations have been slow to adopt analytics - too slow, in fact, in the minds of many impatient business leaders.  Our research conducted last year showed that just 14% of HR organizations in the U.S are using advanced or predictive analytics to make talent decisions. These companies have created strong analytics teams with a diversity of skill sets and have established data governance processes for data quality and integration.   Despite the prognostications that 2014 would be "the year of predictive talent analytics," things haven’t changed all that much. I keep hearing the same questions from HR leaders over and over again: "How do I get started with analytics?" "How do we clean and integrate our data?" "How do we upskill our staff to be more data savvy?" If HR continues to drag its feet, it risks losing control over its data, and its chance to gain some real power within the organization. Witness the articles in support of CFOs owning analytics within corporate America. CFOs understand the value of data and are already using analytics to help them understand and predict margins, pricing models, and potential new revenue streams. For decades Finance has been using analytics to better understand where the business is strong and where it needs improvement. CFOs could be a natural fit to lead analytics across the organization - taking over responsibility for HR analytics, marketing analytics, and operational analytics. Most CFOs are in a position of power within their organizations. They already control much of that data on company financials and operations.  They have credibility and are seen (in many companies) as the source of truth.  They understand data and know how to use it. In many organizations, HR falls short on all of the above. Which is why HR risks losing control of its talent data to CFOs, who may be looking to further expand their leadership roles and spheres of influence throughout the company - and who are tired of waiting for HR leaders to "get it" when it comes to analytics.  I’ve already talked with several companies over the past two months that have centralized their analytics across functions. In a some cases, the CFO is running the analytics organization. In others, it  falls under the COO or CIO.  This should be a wake-up call for HR leaders. The battleground over corporate data is threatening to heat up, and HR can’t throw up the white flag and  lose its stake in the one area that promises to bring it credibility with executives and power over talent and business decisions. If your HR organization is still new to analytics, here is one thing you can do: Find a business leader who is willing to partner on an analytics project to solve a problem (e.g. reducing turnover, improving engagement, reducing accidents/theft/leakage, etc.) Put together a skunks works team, borrowing talent from another department if necessary or partnering with a university or external supplier, and look to get a small ‘win.’  After that, evangelize the results and find another internal stakeholder or two to partner with on another, slightly larger, project. After you have a few small wins and have built some credibility with business leaders, you can ask for some additional resources and start building an analytics team. Many HR people say, "I can’t get the funding for analytics,"  and it's no wonder...since they haven’t proven the value and their credibility yet.  So start small - look for a  supportive business leader with a pain point  - and grow from there. Any don’t wait too long, or before you know it, your CFO may be managing your talent data.  

Competencies are the language of talent management.  They provide guidance to managers and direct reports alike on the behaviors that are expected.  They also are a way to assess those behaviors, whether for the purpose of hiring, development, or performance appraisal.  Yet, for all that can potentially be right about competencies, so much can also potentially be wrong.  In many organizations we talk to, competencies are too numerous, ill-defined, or too complex.  The result is the competencies are infrequently used and ultimately cast aside.  Therefore, we have to ask ourselves, "Are competencies dead?" We are currently in the midst of a new research initiative on this question (and we’d like your help on it - see details below).  Our initial research reveals, no, competencies are not dead - in many organizations they are alive and well, working as intended.  In the organizations that are not using them effectively, though, the competencies seem to be collapsing under their own weight, dying a very slow death.  These organizations have "zombie competencies" - or "zompetencies," if you like.    So, how do leaders keep their organizations from creating zompetencies?  Here are a few suggestions: Design for criticality:  Focus on what is essential to success - not every competency necessary for doing a job.   Design for impact:  Focus on competencies that align to the organization’s business strategy and greatest areas of need.  If your organization is making a major transformation from one focused on execution to one focused on innovation, competencies should be a part of the bedrock of the change effort. Design for simplicity:  Constantly ask yourself if the competencies are necessary or can be expressed more simply.  Further, in an effort to reduce competencies, do not combine two competencies into one.  "Visionary leadership and tactical execution" is not one competency. Design for acceptance:  Avoid the trap of developing competencies in a vacuum.  Competencies need to be broadly socialized and amended as they are developed, to ensure both broad understanding and agreement on their content.  Ultimately, managers and direct reports need to understand the competencies, what they mean, and how to use them - and integrate them into how they talk about talent on a regular basis.  How does your organization keep competencies alive and well?  Or how has it gotten rid of zompetencies in the past?  We are currently looking for examples of effective approaches to competency models and how they support talent management.  Please email me at sgarr@deloitte.com if you have any examples from your or other organizations you can share. Special thanks to Joe Folkman and Candace Atamanik for their contribution to some of the concepts in this blog.

Impressive this year is the software creator’s mantra "develop for mobile first." Our survey of providers indicated that solutions are created and in the market for every area of talent:  learning, rewards, performance management and appraisal approval, succession and hiring management and many more.  Even core HR. Even content authoring tools. There is employee self-service and managerial self-service, and for hourly workers, the ability to clock in and clock out—all on their mobile phones. And the applications available for mobile use in HR vary in both number and sophistication. Oracle offers a company directory, Organization Navigator, predictive analytics, goal management, talent profile, and a personalizable dashboard on mobile devices. SumTotal offers a Smartphone app for every one of the 18 content areas we surveyed.  Close to 70 percent of the providers surveyed have mobile learning management capabilities today. Nine of 48 support the ability to supervise people and take notes on the experience for sharing later. Mobile apps are pretty much everywhere. But are companies actually using them for human capital management?  We decided that would be an interesting question to pursue! What is your company’s stance on HCM apps on Smartphones?  Do you use them today? Will you add mobile apps in the year ahead?  Or do you have no need nor plans to deploy mobile HR apps in the future? Whatever your stance, please let us hear from you!  Take this short survey (just a few minutes, promise!) on use and intended use of human capital related apps on Smartphones by clicking on the link below.     This publication contains general information only and Deloitte is not, by means of this publication, rendering accounting, business, financial, investment, legal, tax, or other professional advice or services. This publication is not a substitute for such professional advice or services, nor should it be used as a basis for any decision or action that may affect your business. Before making any decision or taking any action that may affect your business, you should consult a qualified professional advisor. Deloitte shall not be responsible for any loss sustained by any person who relies on this publication. As used in this document, "Deloitte" means Deloitte Consulting LLP, a subsidiary of Deloitte LLP. Please see www.deloitte.com/us/about for a detailed description of the legal structure of Deloitte LLP and its subsidiaries. Certain services may not be available to attest clients under the rules and regulations of public accounting. Copyright © 2014 Deloitte Development LLC. All rights reserved.  

How is your week going?  If you are anything like many of the people I have spoken with this week, you are having one of the most productive weeks of the year.  Your focus is like a laser, your to-do list is pared back, and your eyes are on the prize:  to finish up the most critical items before the end of the year.  So, I have to ask you:  why is every week not more like this one? The likely answer is that in other weeks you lack the goal clarity that is helping you focus now.  Our new research, High-Impact Performance Management: Using Goals to Focus the 21st-Century (Not a Bersin member?  Click here for the summary), which we launched yesterday, supports this hypothesis: that many employees lack the clarity they need.  Here are a few findings from the study: Though 76 percent of organizations cascade goals, only 36 percent of organizations have a standard, enterprise-wide approach, which often results in inconsistencies in approach and, potentially, the goals themselves. While more than half (51 percent) of senior leaders convene a series of meetings throughout the year to discuss goals with business leaders, only six percent of team managers /  middle managers receive their goals in the same way, which can result in inconsistent goal messaging.  Though nearly 60 percent of organizations said senior leaders revise their goals during the course of the year, only 36 percent of respondents indicated middle managers make similar revisions to align to new directions being defined by their supervisors.  This can result in the organization’s leaders thinking the company is headed in one direction, but the day-to-day actions of employees taking it in an entirely different one. Our research finds that having that goal clarity - both at the start of the year and on a continuous basis - is a critical factor in predicting business performance.  Specifically, we found that employees with a high level of goal clarity were four times more likely to score in the top quartile of business performance.  Further, organizations that have employees revise or review their goals quarterly or more frequently were three-and-a-half times more likely to score in the top quartile of business performance. This new research summarizes the current state of goal-setting and management, including an overview of common goal-setting practices; a review of the academic debate around goals; our analysis of the challenges of modern goal-setting and management; current trends in goal-setting and revising; and the three key principles and seven related practices that our data indicate are critical to effective goal management (see Figure 1). Figure 1:  Three Principles and Seven Practices for Effective Goal Management Source:  "High-Impact Performance Management: Using Goals to Focus the 21st-Century," Stacia Sherman Garr / Bersin by Deloitte, December 2014. I hope that if you are taking some time off in the coming weeks, that you have an opportunity to unplug and reflect.  When you come back to set your goals - and help your organization set its goals - for 2015, I suggest analyzing your organization’s current goal setting approach and asking yourself: To what extent does your organization’s goal setting process enable you and your employees to have that "end-of-year" clarity on your goals and objectives? To what extent do your organization’s systems, processes, and culture support continued clarity? What can you and your organization do differently to enable greater goal clarity, both in January and throughout the year? If you are able to move the dial on any of these elements, you truly will have given yourself and your employees a gift - the gift of clarity.

My colleague Robin Erickson, Ph.D. and I just completed a webinar called "Get Ready for 2015: Ten Top Actionable Talent Acquisition Trends." In the question and answer period at the end, one of the almost 1,000 registrants asked about the ability to actually apply for a job via a smartphone:  Will it make the recruiter’s job harder or easier? It’s a good question, isn’t it?  Is ease in applying for a job a goal?  If it is really easy, will recruiters just be flooded with junk applications?  Or should the act of applying be laborious enough that only the truly committed apply?  Is it different by industry? By age group? A poll during the webinar showed that over a quarter of participants used mobile in the recruiting process—but we really don’t know how many supported the ability to apply with a mobile phone.  And this moves us to the broader consideration—how do we in human capital management (HCM) plan to use smartphones with not only applicants but also with our existing employees? What is your company’s stance on HCM apps on smartphones?  Do you use them today? Will you add mobile aps in the year ahead?  Please let us hear from you!  Take this short survey (just a few minutes, promise!) on use and intended use of human capital related apps on Smartphones by clicking on the link below. https://bersin.qualtrics.com/SE/?SID=SV_4Oe9ZKgWotNWEVT&Source=BLG   This publication contains general information only and Deloitte is not, by means of this publication, rendering accounting, business, financial, investment, legal, tax, or other professional advice or services. This publication is not a substitute for such professional advice or services, nor should it be used as a basis for any decision or action that may affect your business. Before making any decision or taking any action that may affect your business, you should consult a qualified professional advisor. Deloitte shall not be responsible for any loss sustained by any person who relies on this publication. As used in this document, "Deloitte" means Deloitte Consulting LLP, a subsidiary of Deloitte LLP. Please see www.deloitte.com/us/about for a detailed description of the legal structure of Deloitte LLP and its subsidiaries. Certain services may not be available to attest clients under the rules and regulations of public accounting. Copyright © 2014 Deloitte Development LLC. All rights reserved.  

You know you will need to hire new employees in the new year—but are you ready? Will your competition out-engage you in your marketplace? And what will you do if you cannot find the talent you need when you need it?   This afternoon, my colleague Katherine Jones, Ph.D. and I presented a webinar that outlined ten actionable trends that we think will make a difference in talent acquisition (TA) in 2015. If you missed it, you can check out the live tweets at #PFLiveChat and here is a brief recap: Manage Your Employment Brand: Your employment brand reflects your organization and is your strongest asset for attracting new employees and continuously attracting/retaining the high-performers you don’t want to leave. Is your employment brand simply irresistible? And are your employees brand ambassadors for your organization? Craft a Strategic Social Media Campaign: Recruiters need to "go where the puck will be" and understand where candidates are spending their time (pssst: they’re not just on social networks and job boards!). Our recently published High-Impact Talent Acquisition (HITA) industry study found that mature TA functions are five times more likely to have an effective social media campaign.[1] And leading-edge companies have dedicated social media strategists to curate content. Develop a Candidate Experience Strategy: Just like in dating, recruiters should create a good first impression with candidates. Check out my September 28th blog, It’s All About the Candidate Experience, for some suggestions on how to differentiate your organization’s candidate experience. Reimagine the On-Line Application: Unfortunately technology hasn’t kept up as job seekers today are faced with first-generation hiring management systems. Face it: many applicants are searching for jobs on their mobile devices and they’re not going to fill out a 25-page application on their phone. Want to know what’s happening with mobile? Take a short survey and check back in a couple of months for the results. Reinvent Candidate Communications: Ever applied for a job and wondered if your resume went into a black hole? Or worse, applied for a job and received an auto-reject notification within minutes? In a world where we can personalize our M&M’s (yes, I did it for Christmas!) and even our phones know our names, recruiters should be sending personalized content to candidates. Make sure the messages are authentic and representative of your employment brand. Engage Hiring Managers: According to our HITA research, recruiters developing effective relationships with hiring managers is the most influential drive of TA performance outcomes—and a staggering 97% of mature TA functions report that they have strong relationships with hiring managers.[2] And guess what? Developing relationships doesn’t cost your organization much money—just time and mindfulness! Develop Talent Pipelines: Not to be overlooked, developing candidate pools is the second most influential driver of TA performance outcomes.[3] The task of recruiting has moved from the reactive filling of requisitions to proactively courting high-quality talent. Ultimately, with talent pools done well, recruiters can deliver talent on demand. Up the Ante on Onboarding: Did you know that 22% of staff turnover occur in the first 45 days of employment and that 4% of new employees leave after a disastrous first day?[4] Organizations should customize their onboarding programs for various job roles and generational groups, but should include a consistent experience and messaging. In addition, automation is critical to both efficiency and consistency, and some onboarding can be done online before the first day (aka "preboarding). Make Your Metrics Matter: Understanding the importance of metrics and analytics is a significant challenge for the talent acquisition function. With an array of metrics available, organizations should first decide what they want to measure, then determine if they have the technology in place to support the need. The next big thing? Going beyond historical reporting to predictive analytics. Plan for Global TA: Regardless of organizational maturity level, our research found that 68 percent of TA functions were not globally prepared.[5] TA leaders should consider their unique talent landscape—which includes candidate availability and engagement, as well as technology solution and services providers—as they look to take their functions to a global level.   So what else do you think will be important for Talent Acquisition in 2015? Feel free to add a comment below, connect with me on Twitter @RAEricksonPhD, or by email at rerickson@deloitte.com   [1] High-Impact Talent Acquisition, Key Findings and Maturity Model, Robin Erickson, Ph.D., Kim Lamoureux, Denise Moulton / Bersin by Deloitte, September 2014. [2] Ibid. [3] Ibid. [4] Help New Hires Succeed: Beat the Statistics, SHRM Presentation by The Wynhurst Group, April 2007, www.masteryworks.com.; Egon Zehnder International, 2007, as quoted in http://selectmetrix.com/ blogs/category/onramping/. [5] High-Impact Talent Acquisition, Key Findings and Maturity Model, Robin Erickson, Ph.D., Kim Lamoureux, Denise Moulton / Bersin by Deloitte, September 2014.       This publication contains general information only and Deloitte is not, by means of this publication, rendering accounting, business, financial, investment, legal, tax, or other professional advice or services. This publication is not a substitute for such professional advice or services, nor should it be used as a basis for any decision or action that may affect your business. Before making any decision or taking any action that may affect your business, you should consult a qualified professional advisor.   Deloitte shall not be responsible for any loss sustained by any person who relies on this publication.