Video Overview:The following video provides an entertaining and, I hope, enlightening look at the humble job aid.Featuring: This is only the second video that I shot and edited. See how I did.   Allison Rossett, co-author of the book, Job Aids and Performance Support (with Lisa Schafer) is interviewed.   Worldwide public introduction to incredible new talent, the incomparable Alena.   Brewer the dog has cameo role.   Video Notes:Because of YouTube size restrictions, it is divided into 2 parts.Enjoy in HD (if your computer can handle it) by: Starting the Video Clicking on HD at Lower Right, AND Clicking on the full-screen display (the box in a box) at Lower Right IF the audio doesn't track, your computer can't handle HD. Part 1 Part 2 Purchasing (or learning more about) Allison's Book:

Eric Shepherd of Quesionmark offers a white paper on his blog that goes into some nice depth to help you think through the level of security you might need in your learning assessments.As I've written here before, there are many reasons to provide learning assessments, each having it's own design needs--and security needs as well. Check out Eric's blog (and the first hyperlink) to get the white paper.

Eric Shepherd, CEO of Questionmark, asks a great question on his blog. "As Learning and Assessment Professionals What Could We Have Done to Prevent the Financial Crisis?"Click to check it out. Eric provides a great list of things on the learning side. I added some things as well.I'm a great believer that we all have some ability to influence, so I'm inclined to say, "YES," we could have done some things better.Not that we have control. Not that others aren't more responsible. Certainly the incompetence of the former presidential administration, the deregulatory mindset we'd bought into, the senior management we work for. But, we could have done some things differently. What do you think?

A new journal is forming to support applied e-learning research. Check it out. Get involved.

At the recent eLearning Guild conference in Orlando, I was asked to lead an Espresso Cafe roundtable discussion on a topic of interest. My topic: The Pluses and Minuses of Social Media and User-generated Content.I promised folks from my three sessions that I'd post all the results. Here they are:Plusses: Users engaged. Relevant to the users. Not-distracting, real-world. Enables learning when training experts not available. Can augment online courses. Can capture water-cooler talk (that would have happened anyway). Opportunity to debunk inaccuracies. Capture institutional knowledge. Enables the use of internal experts for informal learning. Because informal, can be more comfortable to use for people of different languages and/or cultures. Or different socio-economic groups as well. More of an equal exchange. Leveling the playing field. Creating more democratic or egalitarian organizations. Novel, interesting. Quick feedback on what doesn't work. Not corporate-down, so more likely to be attended to without skepticism, jadedness, etc. Opportunity to connect with customers. Keep up with younger workers coming in. Headquarters experts may not be as trusted as those who work on the ground. Timely, instant updates. Get details from someone who actually does the job. Emotional connection. Convenience. No geographic boundaries. RSS feeds enables more targeted info. Employees may be able to affect policy. Could make us improve our policies for fear of law suits. (Like this: stuff that's posted can be used in court. Organization then has impetus to make changes quickly). Questions coming first is a good learning design. Can give organization more of a sense of what's going on in the field. Cheap. Builds community if people are tackling serious issues together. Feeling engaged. Employees have instant access to experts. Another data source. Develop connections. Know who knows who AND who knows what. Enables virtual relationships. More reflective--learners have to reflect to write, to learn deeper. Wisdom of the crowd. Opens up links to other things. Sets agenda, letting people know that there are other things. Generate buzz. Smile sheets shared. (Rate my teacher. Rate my professor). Best practices are distributed. Will make things easier. Info at fingertips. Minuses: Might have to get used to it. How do you make it usable? Duplicate information. How to make pertinent information instantly accessible. Opening up floodgates. Cultural hurdles and disconnects. Competes with other channels of information. Perhaps top-level buy-in is required. A big distraction. Time user. Productivity drain. One more thing to do. We are still learning how to utilize wisely. May need support, maintenance, and the resources thereof. Information may not translate to behavior without directed support. How to confirm validity of content. Info can be used in lawsuits. Is the time beneficial? Danger of noise. Hard to get to best information. Time to create. Hard to measure. Maybe we're fooling ourselves. Could be incorrect/bad information. Could be offensive information. Must bring people up-to-speed on technology. Can create cliques. Time suck--filling up on candy. Dangers of giving censors power. Do these media self-select different types of people, biasing information gathered? Time is our most limited resource. The key organizational-productivity leverage point. Often implemented without planning, no marketing, no preparation, etc. Sometimes systems have no purpose. So costs/time not parlayed to maximum effect. Unnatural groups may not work, may have difficulties. One or a few can take over. Example: General in military told story of how soldiers posted how to defuse an IED. Info was wrong. 2 died. Enemies can use information too. Many see this as the be-all end-all, creating big blind spots, overzealous implementation, poor planning, poor focus. Potential permanence of information and/or systems. Personal vs. work issues may arise. Thanks to all the folks who contributed to my discussions. It was kind of hard to hear, but here are the names to thank: Nancy, Leslie, Terra, Pat, Sonya, Betsy, Michael, David, David, Ann, Joyce, Nancy, Chris, Chris, Richard, John, Susan, Paula, John.

Okay, I made these suggestions on Twitter today, but because it's so ephemeral, I RT them here: A Better Twitter Query: "What's happening for you? Use "MT" when you are suggesting a link to your own stuff. 1.The Better Query encompasses the original query (still in use today): "What are you doing?" BUT it also conveys the way a majority of my Twitter contacts use Twitter, to convey what they find exciting, useful, notable. Sure, we have to go back to the 60's and 70's "What's happening man?" but those times weren't all bad.2.MT=Me Tweet. The MT idea helps people know whether the Tweeter is plugging their own work. This is useful in many ways. If you really like what someone you're following has to say in their longer off-Twitter conveyances, then you'll want to go there (and vice versa). It also enables the Tweeter to follow common interpersonal traditions by enabling spam-warnings. For example, in normal conversations we might say the following while looking apologetic, "Well, I know there are lots of perspectives on this, but here's my thoughts..." thus lubricating the social dialogue. Finally, some smart Twitter programmer will come up with a way to measure MT's and then self-promoters can be labeled as such.Please RT (Re-Tweet) these ideas if you like them.(1290 characters) about 9 tweets.

Last year I wrote at length about my efforts to improve my own smile sheets. It turns out that this is an evolving effort as I continue to learn from my learners and my experience.Check out my new 2009 version.You may remember that one of the major improvements in my smile sheet was to ask learners about the value and newness of EACH CONCEPT TAUGHT (or at least each MAJOR concept). This is beneficial because people respond more accurately to specifics than to generalities, they respond better to concrete learning points than to the vague semblance of a full learning experience. What I forgot in my previous version was the importance of getting specific feedback on how well I taught each concept. Doh!My latest version adds a column for how well each concept is taught. There is absolutely no more room to add any columns (I didn't think I could fit this latest one in), so I suppose this may allow diminishing returns on any more improvements. Check it out and let me know what you think.

Learning professionals (like me) can often gain insights about our industry from people in the field who have different vantage points than our own. I recently talked with Eric Shepherd, CEO of Questionmark, to get a sense of our industry and how it has been affected by the bad economy. Eric has been a good friend and long-time supporter of my research over the years and I've come to value his counsel.Questionmark is the leading provider of assessment software according to a recent eLearning Guild study. I thought from his perch overseeing all-things-assessment, Eric might be able to give us some unique insight into the learning-and-performance field in general. Check out my interview with him at the recent Guild conference. I divided it into two parts to make viewing easier.Part 1: What trends do you see that we may be missing? 

Dear President Obama,You're a technophile I have heard. So, I have an improvement to suggest for the FDA, particularly how it deals with food-safety issues.Here's what the FDA does now.In the age of web technology, the FDA's methodology is just plain laughable.I propose a webpage with a database that would enable citizens to submit food-safety alerts.This should be damn simple. The post office has a list of all addresses in the country. Why can't the FDA create a list of all foods sold in the U.S. plus a list of all food sellers (grocery stores, restaurants, etc.). Consumers who suspect they have some bad food could go online and within a few clicks select their product and where they bought it from. They could describe the issue, etc.In the background, the system would monitor products for unusual activities (larger than normal number of alerts) and create an alerting response when something looks wrong.If the FDA doesn't have the wherewithal to design and create such a system. I would be glad to take this on with my strategic partner Centrax Corporation (they build high-premium e-learning and web programs and could whip this up no problem). Seriously, the FDA could save lives very simply and at a relatively low cost. Let's just do it.Thank you Mr. President for considering this.Please let me know what I'm supposed to do with the yogurt in my refrigerator that tastes bad. If you think I'm going to call one of those numbers, you just don't get it. --A worried citizen/consumerUpdate Thursday April 16thYesterday I decided I should make those calls. I called the yogurt manufacturer and went to their website and I called my regional FDA hotline person (who called me back today, a day later). Stoneyfield Farm has posted the following recall information (their phone complaint line was horribly implemented with long wait times and no one has gotten back to me from their online complaint system):Londonderry, NH - April 3, 2009 Stonyfield Farm is conducting a voluntary recall of Fat Free Plain Quarts in Stonyfield Farm branded containers limited to specific dates. The products are being recalled because they may contain a presence of food grade sanitizer. Affected products are limited to Stonyfield Farm 32 ounce Fat Free Plain yogurt UPC # 52159 00006 carrying one of the following product codes printed along the cup bottom that start with the following date codes: · May 06 09 Time stamped 22:17 thru 23:59 (limited to these specific time stamps only) · May 07 09 All time stamps Approximately 44,000 quarts were distributed to retail accounts nationally. We have received several reports of people noticing an off-taste when eating the product. We have received no reports of illness of any kind after consuming the product. The issue was a result of human error in not following our Company's standard operating procedures. Stonyfield has taken all the necessary corrective action to prevent this from occurring again. Consumers are advised not to consume the product and to return opened and unopened containers to the store where it was purchased. Anyone returning these products will be reimbursed for the full value of their purchase. Customers with questions should contact Stonyfield Farm Consumer Relations at 1-800-Pro-Cows (776-2697) or visit our website at www.stonyfield.com.This is listed on their website when I checked today. I didn't notice it yesterday (they have a very busy home page), but it probably was there.Note to Stonyfield Farm: I am not satisfied with your announcement stating, "We have received several reports of people noticing an off-taste when eating the product. We have received no reports of illness of any kind after consuming the product." THAT IS NOT GOOD ENOUGH!! You should (1) tell us what we ingested, (2) get health experts to provide us with some expert guidance on what symptoms or dangers we might be subject to. More:I just called Stonyfield Farm Consumer Hotline again (and actually got through to them today) and the guy said it was a Food-Grade Sanitizer, FDA approved, organic, etc. He told me ingesting it wouldn't hurt me, but I'm not convinced. I told him I wanted to know what it was I ingested. He wouldn't or couldn't tell me. I asked him if I ate a whole container whether it would hurt me...He said no.Hey Stonyfield. You can do better...

For years I've been compiling research from preeminent refereed journals that shows, time and time again, that aligning the learning and on-the-job performance context is key in supporting long-term remembering. Now, I continue by focusing on cultural and linguistic context.  Read the research report.Here are the major recommendations: Utilize decision-making scenarios. Consider using them not just in a minor role—for example at the end of a section—but integrated into the main narrative of your learning design. Figure out what the salient cues will be in the workplace situations that your learners will face in utilizing the content you are conveying. As much as possible, simulate those cues in your decision scenarios. Consider using multimedia to augment this effect, relying on excellent acting, directing, and set design to enable the context effects that will trigger remembering. In simulating workplace cues, consider the range of cues that your learners will pay attention to in their work, including background objects, people and their facial expressions, language cues, and cultural referents. Determine the most important points you want to get across AND the most important situations in which these points are critical. Then, provide extra repetitions spaced over time on these key points and situations. Utilize culturally-appropriate objects, backgrounds, actors, and narrators in creating your scenarios. Consider not just ethnicity, but the many aspects of culture, including such things as socio-economics, education, international experience, immersion in popular culture, age, etc. Pilot test new designs using valid evaluation methods to determine the most effective designs for your learners, your workplace situations, and your learning points.