Widely recognized as a pioneer of the modern-day coaching movement, Alan Fine is the author of the New York Times best seller and 2010 Best Leadership Book of the Year, “You ALREADY Know How to Be GREAT.” Alan is co-creator of the world-renowned GROW® performance model which he has used to coach world-class athletes, musicians, and Fortune 1000 CEOs. Alan has spent the last 35 years helping people from all walks of life to improve their performance and maximize their potential.