Peter C. Honebein, Ph.D., is an expert in designing product and service innovations that enable customers to be co-creators of value. Through his company, Customer Performance Group, he helps organizations design, develop, and launch innovations for customers and employees. As an adjunct professor at Indiana University and the University of Nevada, Reno, he helps students learn how to do the same thing in classes related to human performance, instructional design, and customer experience design.