Dr. Alaina Szlachta, an academic-turned-entrepreneur, is the founder of By Design Development Solutions, an expert consulting firm specializing in performance assessments and data for leaders. Drawing on her background as a researcher and public health educator, she partners with middle managers to integrate data and measurement systems into their daily operation. She is also the author of the ATD Press book, "Measurement and Evaluation on a Shoestring," a resource written to make M&E easier and more accessible for anyone - regardless of their expertise.