Pakko De La Torre-Rocha is the creative director at HAVAS; Pakko is a multifaceted creative director pushing AI to creative limits with over 15 years of experience, renowned for leading groundbreaking campaigns at Ogilvy & Mather and TBWA\Chiat\Day. Specializing in art direction, AI, Metaverse, and AR/VR, Pakko integrates AI to enhance creativity. At Ogilvy, Pakko spearheaded award-winning campaigns for Cisco and Nature Made, while at TBWA\Chiat\Day, honed digital design skills for engaging customer experiences. A fervent AI/AR/XR enthusiast, Pakko’s innovative work has garnered global acclaim at Cannes, LIAA, and Webby’s. Notable clients include Taco Bell, Energizer, and Nissan. Pakko’s Super Bowl contributions for Volkswagen (2012) and Wix.com (2015) underscore his creative prowess.