Wendy Goeckel leads Brainshark’s sales enablement team, helping reps have better conversations through engaging content, effective sales tools, and interactive training. Prior to Brainshark, she was the principal consultant for Forrester Research’s Sales Enablement practice, where she specialized in customer-focused content strategy. Over the course of her 25-year career she’s been a salesperson in the field, a consultant developing strategy, a director building product solutions, and marketer creating high-impact content. When she is not enabling sales, she is practicing standing bow pose in a hot yoga room.