The gene-editing technology known as CRISPR has spawned an increasingly unseemly brawl over who will reap the rewards -- Read more on ScientificAmerican.com

Plus, smart tips for joining in the chatter.Although Twitter's users are reportedly tweeting less than they used to, the Super Bowl remains prime time for the platform. Last year, Twitter saw 29 million tweets during the Super Bowl, about 21% more than the year before. "We're going to have more marketers activating on Twitter this Super Bowl than we ever had before," says Alex Josephson, a director on the social network's brand strategy team. "We're like the world's biggest couch for the Super Bowl."Read Full Story

An omnipotent schlub and a trope-busting spirit have made the subtitled series an underground sensation. The post One Punch Man Is the Next Must-See Anime Show appeared first on WIRED.

Scientific American MIND speaks with neuroscientist David Eagleman about his latest project -- Read more on ScientificAmerican.com

The first step in becoming successful? Listening to your audience.Bryan Elliott recently sat down with Dr. Phil and asked him to trace the evolution of his success. The reason Dr. Phil believes he was able to be so successful? He made it a point to listen to his audience. Watch this, and find out why the audience is key and how they will communicate what they're most interested in, so you can shape the content around their interests. Do you agree? Let us know at #BehindTheBrand.Read Full Story

Computer viruses used to be works of (evil genius) art. Now you can relive their glory days with the Malware Museum. The post Take a Trip to a Time When Viruses Still Called You Names appeared first on WIRED.

Information security expert Avi Rubin explains why we won't be voting on our smartphones anytime soon -- Read more on ScientificAmerican.com

Yeah, you forgot too, right? The post Here Are Your Essential Apps for Surviving Valentine’s Day appeared first on WIRED.

Yes and no.Senator Ted Cruz wants us to freak out about a new threat: Satellites over the eastern seaboard detonating a large electromagnetic-pulse that knocks out anything with a circuit board and results in the deaths of millions of Americans.Read Full Story

Happy New Year

Remote sensor camera in the Arizona mountains gives conservationists rare insight into the cat's movements -- Read more on ScientificAmerican.com

Mosquito control is tedious, underfunded, and very, very necessary. The post Ride With the Mosquito Hunters Protecting the US Against Zika appeared first on WIRED.

But lots of countries have some form of publicly funded health care that works better than America's system, argues Christina Farr.Ted Cruz's worst nightmare? Obamacare and the so-called evils of socialized medicine.Read Full Story

Early schematics by Jane Richardson lay the foundation for her ubiquitous ribbon diagrams -- Read more on ScientificAmerican.com

Babel Tower is the work of Gugo Torelli, a designer from Florence, Italy, and Shirin Abedinirad, an artist from Iran. The post Watch a Pyramid of Mirrors Morph Based on Desert Weather appeared first on WIRED.