Blogs
Increasing the Popularity of your YouTube Videos
Now let’s take a look at video Popularity. The other factor that helps drive views.
Note - this is part 6 of a series of resources about marketing courses on YouTube. To start at the beginning click here: Part 1 - Online course marketing with YouTube - Part 1
Just like in high-school, the popular kids get picked first. Except on YouTube the popular videos get found and watched more.
I’ve put together a short summary / checklist as a reference for you. Get the Checklist here.Our popularity attributes include: Views, Ratings, Comments Views - the number of times your video has been watched. Views is a funny one as it is your goal is to drive this up and the higher it gets the more easily you get new views. A video with even 10 views will get more views faster than one with zero views. And one with a million views will acquire the second million much faster than the first. Here’s a few steps to get your initial views:
Seeding - when you first launch your video, get a few quick views. Share it with a few friends to get those first few quick views.
Sharing - share you video with your audience or list. You’ve put the work in to create a great video - now’s the time to share it out. You should be ready to do this almost as soon as you launch so set this up in advance. Email it to your mailing list, post it on twitter, share it on your blog, post it on your company Facebook page. Get it out on all your channels.
Ask for more shares - wherever you share your video, ask people to share it with others.
Ratings - the rating of your video is the total of the thumbs up and thumbs down given to your video by viewers. Oddly, videos with really bad ratings can actually perform very well on YouTube - I’ve seen videos with far more thumbs down do extremely well in terms of views. It appears that YouTube is more concerned with videos that generate an emotional reaction, even if it’s bad, than curating good content that users enjoy. So you can succeed with plenty of thumbs down, but I would NOT RECOMMEND this approach. You should go for positive reviews.
Positive reviews will come in two main ways:
Content - The first way to increase your YouTube video’s rating is by providing good quality content that viewers value. As part of this, ensure that your video title accurately describes your video content. Mislabeled videos are the number one reason for bad reviews (thumbs down).
Ask - Ask your viewers to rate your video. "If you enjoy this video please comment and give me the thumbs up below! Thank you!" - If you don’t ask they won’t do it. I’ve seen plenty of videos with lots of views and very few reviews or comments. Mostly because no one asked the viewers to thumbs up or comment on the video.
Comments - The final popularity attribute to your video is Comments. Comments are left by your viewers below your video and signal to YouTube and to other viewers that your video is inspiring engagement and interest in your viewers. Comments on your video are great for driving more views to your video. To get more comments - ask viewers to comment on your video, but also give them something specific to comment on. Ask for their opinion on something, ask them to ask you a question for your next video. Here are a few examples of comment inspiring statements you can make in your video:
"If you enjoy this video please comment and give me the thumbs up below! Thank you!"
"I really hope you enjoyed this video, it would mean the world to me if you left me a comment below."
"I’d love to hear what you think about X, please let me know in the comments below."
"What else would you like to learn about from me? Please let me know in the comments below and I’ll do my best to include it in future videos."
Or if you’ve given then advice on how to do something or you’ve taught them something ask them to comment on their situation or view on this. For example if you’re teaching them how to make YouTube videos, ask them to comment with:
"I’d love to hear about what kinds of YouTube videos you want to make or how you’re using YouTube. Please let me know in the comments below."
Respond - Hop back into YouTube regularly and respond to as many of the comments as you can. This has a few benefits.
It signals to other viewers that you care and may respond to their comment so they are more likely to leave one.
It signals to viewers that you are still active - if they see a comment left two years ago and no responses to any comments they may think you’re no longer active or possibly even out of business. This could reduce their interest in your course or product.
It increases the total engagement and number of comments on your video which increases your exposure on YouTube.
Also, if you only have time to respond to a few comments, pick the compliments to respond to. Research has shown us that the people who leave positive compliments as comments are the ones that care most about getting a response. Even more so than those that leave their opinion, they often just want to be heard. Ideally you should also answer questions that are asked. This can even be an opportunity to refer people to your course for more resources or answers to their questions. Don’t get into a battle with commenters. You may get negative comments, and it can be useful to address them, but do so politely and professionally. Think about writing not for the negative person, but for the thousands of others who may be reading this. You want to appear as the professional positive person. Winning the battle doesn’t matter and can often lose you potential customers if you come across as very argumentative or rude.
Check out this free series on marketing online courses using YouTube!Click To Tweet
Be sure to grab the short summary / checklist I created as a reference for you:
This is the end of our 6 part series on marketing your online courses using YouTube! Can I ask you for a favor? I’d love it if you could share this series with your friends!
- Greg
Thinkific, Inc.
.
Blog
.
<span class='date ' tip=''><i class='icon-time'></i> Jul 17, 2015 09:03am</span>
|
Today we’re announcing another new feature! User Segmentation is part of our ongoing effort to give you more control and visibility into your student data.
What is segmentation?
Segmentation is a tool that can help you divide your user base into groups of individuals that fit into specific categories. Segmentation is simple and easy to use, but when paired with other search filters, it can serve several powerful functions.
Why would I want to use segmentation?
Ease of use: It can be hard to remember out of a massive list of students which users have yet to complete a specific course or have made a purchase. Instead of manually clicking through names one by one, segmentation allows you to do a search to effortlessly determine who those users are.
Action-oriented: Segmentation allows you to identify specific users by combining multiple filters to narrow down your search. For example, I can combine "Enrolled in: [course name]" with "Has not completed: [course name]." As a result, I’ve learned that three students have not completed a course they were enrolled in. At this point, I could choose to send them a reminder email to touch base with their progress.
Targeted marketing: With knowledge of the personal needs, interests, and priorities of your students, you can design your marketing and communication to suit what they are looking for. For example, those who are enrolled in a free trial should receive different promotions than those who have paid enrollment. By defining your customers’ individual needs, you can support them in achieving their individual goals.
How can I take advantage of Segmentation and Mass User Email?
Here are some examples of ways you might segment your users and reach out to them:
Distribute coupons for your course to a specific audience, and then segment your new students to see who signed up using that coupon code and contact them with a targeted message.
Segment users who signed up for a free trial, but didn’t purchase the full course following their trial.
Contact students who didn’t complete a course, and haven’t logged in since a certain date.
When you update a course with new content, let students who purchased a course before know that their course has been updated.
Contact all users who signed up from the same company email domain.
View all students who have made purchases - this group is the most likely to buy again in the future!
Notify affiliates of changes to your program that will help them promote your courses.
How does segmentation work?
Open your users list
Apply a search filter
Order your search results
That’s it! You can then export your segmented list, or for our upgraded plans, email them directly through Thinkific.
For step-by-step instructions, visit our support page here.
I want to use segmentation!
If you’re a Thinkific user, you already have access! Head to your dashboard to try it out.
If you are not yet a Thinkific user, get Segmentation (and all our other awesome features!) by creating an account on Thinkific!
The post New Feature: Segmentation appeared first on Thinkific.
Thinkific, Inc.
.
Blog
.
<span class='date ' tip=''><i class='icon-time'></i> Jul 17, 2015 09:03am</span>
|
Worth Reposting…. Clay Shirky is our MP3 » FOLLOWERS OF THE APOCALYPSE. For those who don’t know, Clay Shirky talks and writes about the Interwebs. He’s faculty @ NYU . He likes to make predictions about the future. He’s now … Continue reading →
Katrin Becker
.
Blog
.
<span class='date ' tip=''><i class='icon-time'></i> Jul 17, 2015 09:03am</span>
|
Relevance for your YouTube Video
Note - this is part 5 of a series of resources about marketing courses on YouTube. To start at the beginning click here: Part 1 - Online course marketing with YouTube - Part 1
So far in this series we’ve covered the benefits of YouTube for marketing your online course, the overview of a teaser video structure, the basic process of how you actually drive sales from YouTube and we’ve seen that views are key to conversions from YouTube, and we get views by increasing two factors on our video:
Relevance - which is driven primarily by the YouTube Video Title, Description, and other textual items including video tags.
Popularity - driven by Views, Ratings, Comments
I’ve put together a short summary / checklist as a reference for you. Get the Checklist here.
Let’s start with the Relevance attributes:
YouTube Video Relevance
Relevance - tracks how relevant a video is to the search terms someone enters - so if you search for cats you’ll find videos on cats. And the videos with the most reference to cats will be more likely to appear at the top of the list. Our relevant attributes include: Title and Description and other textual items including video tags.
Title - is exactly that. The title of your video. There are two goals for your title:
First - to be relevant - and it means you want to include the search terms or keywords that you want to attract. It makes you more likely to be found
Second - the next goal is to get people to click on your video and watch it.
Once your video pops up in the search results the title of the video helps entice people to watch. It should be interesting, descriptive and accurate.
Consider the following when picking your YouTube Video title:
Most Powerful: The title is hands down the most important text associated with your YouTube video. It has a huge impact on driving your video to the top of relevant searches and a huge impact on whether someone clicks on it or not once they find it in a search.
Descriptive: Be descriptive of the content in your video.
Accuracy: Be accurate about what your video contains. Nothing turns viewers off faster than a video that does not deliver what your title promises. Also, the #1 reason for dislikes on a YouTube video (that thumbs down rating) is that it does not deliver what they title promises.
Keywords: Consider the key search words you are trying to target with this video and include them in your title.
Note that the words that appear near the beginning of the video title hold more weight for search. So ensure your primary keywords are close to the start of the title.
So "Learn how to Sleep Train your child" is not as good as "Sleep train your child"
You only get 100 characters for your title so choose wisely!
YouTube Video Descriptions:
Next up is the Description. This is the space for 5000 odd characters or 1000 words that you can put below the video to describe it. People do not see this until after they have clicked on your video.
There are two key goals for your video description:
First - is to be relevant or show up in searches. Similar to the title you’ll want to include relevant search terms in the description. The difference here is you have much more room to play with. You can even list keywords out at the bottom of your description. You should also describe accurately what’s included in this video.
The second goal of the description is conversion. This is another place to give people a call to action. You can pitch a few key reasons to visit your site or check out your course.
My video descriptions look something like this:
Quick call to action e.g. "More lessons at mysite.com" (ensure the link works) and let them know what they should do when they go there. E.g. Sign up for a free trial, or check out the online course.
Optionally here you can list some other resources available at the site including… info/resources/lessons/videos/download (list a few specific items or topics)
A short description of what’s in this video. Pack this full of keywords.
Follow this up with another call to action and a link. E.g. "And you can get even more of this at mysite.com"
Optionally list out some other key search terms that relate to your topic.
Many people leave their video description blank. Please don’t! It’s a big opportunity to increase the chance you’ll be found and increase your conversions.
Subtitles / Close Captions / Transcript
Another often overlooked item that affects how likely your video is to appear in a search is the subtitles or closed captions or transcript of the video. This is literally just a script of what you say in your video.
Close Captions or subtitles are a great way to get tonnes of keyword exposure. If you mention leadership in your video often then it will appear often in your subtitles.
Google and YouTube are constantly trying to increase the odds that someone searching finds what they want and transcripts really help with this. While you can put anything you want in your video title, even a dishonest title, the transcript is tied to your audio and forces you to be honest. Because of this, YouTube and Google can put more trust in the transcript or captions. They use speech recognition to confirm so you can’t cheat on search terms.
A note about the transcript. If you don’t have one or can’t produce one, don’t worry about this one too much. It’s not as important as the title and description.
Tags
Finally the last item we’ll look at for relevance is video tags. YouTube allows you to add Tags to your videos. These are just keywords to let YouTube know what the video is about and what search terms it should pop up next to.
This one is pretty simple to deal with. Your video Tags should describe the content of the video. Also consider including words that describe the problem you’re solving. Think of words that someone searching for your video might use.
You have about 500 characters for the Tags section. I’d suggest using us as much of that space as you can.
Next up… Part 6: Increasing the Popularity of your YouTube videos.
Thinkific, Inc.
.
Blog
.
<span class='date ' tip=''><i class='icon-time'></i> Jul 17, 2015 09:02am</span>
|
We’ve expanded our line up of user experience features, and our latest release is Bulk Student Email. Read on for more info on how you can take advantage of this feature.
What is a Bulk Student Email?
A Bulk Student Email allows you to bulk email a message to a large quantity of users at once, directly from the Thinkific dashboard.
Why would I want to send a Bulk Student Email?
Drive traffic: Bulk Student Email is a quick way to stay in touch with a large number of students, as one message for you easily equates to a thousand for customers. In addition, when conversation is personalized for specific segments of users, it can lead to a greater number of responses and conversions - as in, more sales!
Email Marketing: Creating an email marketing campaign is inexpensive and extremely effective. Regular emails helps construct a reliable brand image for customers, which helps to establish a two-way relationship, loyalty, and customer retention.
Action-oriented: Bulk Student Email is a very powerful tool, especially when used in company with the Segmentation feature, as you can target groups of students based on those segments. For example, I can combine "Enrolled in: [course name]" with "Has not completed: [course name]." As a result, I’ve learned that three students have not completed a course they were enrolled in. At this point, I could choose to send them a reminder email to touch base with their progress.
How can I take advantage of Bulk Student Email and Segmentation?
Here are some examples of ways you might segment your users and reach out to them:
Distribute coupons for your course to a specific audience, and then segment your new students to see who signed up using that coupon code and contact them with a targeted message.
Segment users who signed up for a free trial, but didn’t purchase the full course following their trial.
Contact students who didn’t complete a course, and haven’t logged in since a certain date.
When you update a course with new content, let students who purchased a course before know that their course has been updated.
Contact all users who signed up from the same company email domain.
View all students who have made purchases - This group is the most likely to buy again in the future!
Notify affiliates of changes to your program that will help them promote your courses.
How does a Mass User Email work?
Select a segment of students (Learn about segmentation here)
Draft your message
Hit send
That’s it!
For step-by-step instructions, visit our support page here.
I want to send a Mass User Email!
If you’re a member with one of our paid monthly plans, you already have access! Head to your dashboard to try it out.
If you are not yet a Thinkific customer or if you’re on our Free plan, get Mass User Email (and all our other awesome premium plan features!) by upgrading to one of our paid plans from your Thinkific dashboard.
The post New Feature: Bulk Student Email appeared first on Thinkific.
Thinkific, Inc.
.
Blog
.
<span class='date ' tip=''><i class='icon-time'></i> Jul 17, 2015 09:02am</span>
|
Sigh. Sandy Hook Shooting: Video Game Violence Isn’t to Blame | TIME.com. Dec. 20, 2012 Yesterday, Senator Jay Rockefeller introduced a bill calling on the National Academy of Sciences to "study" video game violence on children. Speaking of the recent … Continue reading →
Katrin Becker
.
Blog
.
<span class='date ' tip=''><i class='icon-time'></i> Jul 17, 2015 09:01am</span>
|
YouTube Views and Subscribers - Maximized for Online Course Sale Conversion
Note - this is part 4 of a series of resources about marketing courses on YouTube. To start at the beginning click here: Part 1 - Online course marketing with YouTube - Part 1
So far in this series we’ve covered the benefits of YouTube for marketing your online course, the overview of a teaser video structure, the basic process of how you actually drive sales from YouTube.
I’ve put together a short summary / checklist as a reference for you. Get the Checklist here.
Now we’re learning how to actually achieve success on YouTube. For some that may mean the adoration of millions of fans. For us success means driving learners and sales to your online course. With the added benefit of building your brand as an expert.
In order to achieve this goal we want one key thing - VIEWS.
More people viewing your videos means more leads, more conversions. More Sales.
A few things we’ll be talking about:
Views - the total number of times people have watched each video - Driving this up is our primary objective, which in turn will help drive conversions.
Subscribers - this is your audience. They get notified when you release new videos and this translates into instant views.
How to Maximize your views:
As we’ve seen, YouTube is a search engine. A massive one. And part of being so big means that there is a vast amount of content or videos on YouTube. Hundreds of videos are uploaded every minute. You want your video to be found and you’re competing with other videos to see who tops the list when someone searches for topics related to your video. You want to be at the top of that list.
If your video is about child sleep training and someone searches for sleep training, you want to be the first video that shows up. You do that by optimizing your video so it’s more likely to appear in a search in YouTube or even Google.
The key things that determine how likely your video is to appear in a search are: Title, Description, Views, Ratings and Comments.
A few others that can affect your ranking are your subscribers, and transcripts or closed captions.
We’re going to take a look at each of these and how you can optimize them quickly in order to maximize your views and in turn conversions or sales.
Let’s break these key items out into two groups: Relevance and Popularity
Relevance - tracks how relevant a video is to the search terms someone enters - so if you search for cats you’ll find videos on cats. And the videos with the most reference to cats will be more likely to appear at the top of the list. Our relevant attributes include: Title and Description and other textual items including video tags.
Popularity - tracks how popular a video is and uses this to push more popular videos to the top of the search list. So that cat video that got shared 10 million times is more likely to top your list of cat videos. Our popularity attributes include: Views, Ratings, Comments
Next up… Part 5: Let’s start with the Relevance attributes
Thinkific, Inc.
.
Blog
.
<span class='date ' tip=''><i class='icon-time'></i> Jul 17, 2015 09:01am</span>
|
Summer is full of tough decisions. An ice cream cone or a popsicle? A day at the beach or in the cool air of the mountains? Relax in the comfort of the indoors, or wander the great outdoors?
If you’re the literary type, you might think that staying indoors means you’ll get more reading, writing, and deep thinking done. But that’s not necessarily true - love of the written word and love of the wilderness need not be exclusive. Below are some great writers who spent as much time outdoors as possible. These renown wordsmiths show that just because you’re the bookish type doesn’t mean you’re the indoor type, and a breath of fresh air just might inspire you!
1. Jon Krakauer
I now walk into the wild.
If any one can prove that writing and wilderness survival can go hand-in-hand, it’s Jon Krakauer. Krakauer is a world-class mountaineer who has penned such gripping non-fiction works as Into the Wild and Into Thin Air. In fact, in the latter, Krakauer details his own harrowing experience with an ill-fated Mt. Everest expedition in 1996. Before tackling Mt. Everest, Krakauer had already established a new mountaineering route in Alaska and surmounted one of the most difficult peaks in the world in Patagonia.
2. Ernest Hemingway
Hemingway was a Nobel prize-winning, prolific writer of novels and short stories, who still found time to live a life of adventure outdoors. He was an avid and accomplished deep sea fisherman, who not only won a slew of local fishing competitions in the Caribbean but had the added honor of catching the biggest marlin ever caught in 1935. Hemingway was just as comfortable on land, too. He embarked on African safaris to hunt large game, and was named an honorary game ranger in a local African district.
3. Barbara Kingsolver
Many of us who aren’t farmers or gardeners still have some element of farm nostalgia in our family past, real or imagined: a secret longing for some connection to a life where a rooster crows in the yard.
After a long day of typing, there’s nothing like getting your hands dirty. Barbara Kingsolver is recognized as a best-selling novelist, essayist, and poet with a focus on social justice in her writing. She’s published over a dozen books, but she’s no writer in an ivory tower - Kingsolver and her family work on their farm in Appalachia. In fact, in 2005, Kingsolver and her family endeavored to live solely off of food they grew themselves for a year. The result of their experiment was a non-fiction memoir about the locavore life, Animal, Vegetable, Miracle: A Year of Food Life. Kingsolver still lives on her farm today, growing vegetables, tending sheep, and, of course, writing.
4. Agatha Christie
She’s listed in the Guinness Book of World Records as the best-selling author of all time, with 66 detective novels to her name and over 2 billion copies sold. You’d think that would mean Christie spent her life at her typewriter, but far from it. Christie had a lifelong outdoor hobby that meant spending hours under the blazing sun - archaeology. She visited many an excavation site where she contributed by cleaning, conserving, and reconstructing recovered pieces, photographing sites and findings, and taking notes.
5. Flannery O’Connor
Flannery O’Connor shaped much American Southern Gothic literature with her novels and numerous short stories. When not writing, however, she was devoted much of her time to raising peafowl and other birds on her family’s old dairy farm. Though O’Connor suffered from lupus, her condition did not stop her from penning award-winning literature while cultivating a flock of over 40 peafowl and being at their "beck and sqawk."
6. Vladimir Nabokov
Like O’Connor, Nabokov is yet another author whose fascination with nature’s winged creatures frequently took him out of doors. The author of Lolita and Pale Fire, however, was not an avian enthusiast but an avid lepidopterist. Nabokov’s study of moths and butterflies was no mere hobby, but scientifically significant. He collected butterflies extensively, traveling around the world to remote places to discover collect new, undocumented species.
7. Henry David Thoreau
I went to the woods because I wished to live deliberately, to front only the essential facts of life, and see if I could not learn what it had to teach, and not, when I came to die, discover that I had not lived.
Last but not least, let’s not forget the contributions of Henry David Thoreau. He’s probably the first person that most people think of when someone mentions a writerly life outdoors. He wasn’t a sportsman like Hemingway or Krakauer, nor did he farm or cultivate like O’Connor or Kingsolver. Thoreau just went to the woods to be. He spent two years, two months and two days living as simply as possible in a cabin in the woods. His time communing with nature inspired Walden; or, Life in the Woods and the well-known words, "I went to the woods because I wished to live deliberately, to front only the essential facts of life, and see if I could not learn what it had to teach, and not, when I came to die, discover that I had not lived."
HelpHub
.
Blog
.
<span class='date ' tip=''><i class='icon-time'></i> Jul 17, 2015 09:00am</span>
|
Driving Sales from YouTube
Note - this is part 3 of a series of resources about marketing courses on YouTube. To start at the beginning click here: Part 1 - Online course marketing with YouTube - Part 1
Now that we’ve covered the benefits of YouTube for marketing your online course, and the overview of a teaser video structure, let’s learn the basic process of how you actually drive sales from YouTube.
I’ve put together a short summary / checklist as a reference for you. Get the Checklist here.The Search - Once you’ve got your teaser up, someone can find it through a YouTube or Google search. We’ll look at how to improve your chances of being found in searches a little later. So in our example: A parent searches for information on how to sleep train a toddler. At this point they may have no idea there’s even a course out there, they are just looking for some help or information. Your YouTube video pops up with an enticing title "How to prepare your child’s room for sleep training" looks helpful so they click to watch it. The Sale - once they’ve watched your teaser video, they’ve gotten some value from it and now they’re looking for more and you’ve told them where to get it with your call to action. Some of them will follow your advice and head over to your website to check things out. The conversion - I won’t get into too much detail about landing pages and conversion optimization here, but just a few quick pointers.
Ideally have a dedicated landing page for YouTube visitors
Give them something more for free in exchange for their email - remember these people only found you on YouTube a few moments ago and they may not be ready to pull our their credit card just yet. So offer a free trial of your course or a free one page report to help them out.
Get their email - ensure that the key call to action on this page results in you getting their email and adding it to your list - you can then try to convert them to a full course now or at the end of the free trial and you can also follow up via an automated email campaign.
Automated email follow up campaign - this part is really key, make sure you don’t just stop here. Get back in touch with these people regularly with automated emails to increase your chances of a sale. * More than 70% of my sales come from follow up sales generated through my email campaign, and not on the first visit to my site.
Maximize your conversion - Free trials of your course are a great way to do this! What I mean by free trial is giving them access to the first lesson or two for free and then they must purchase before they can access the rest of the course. This gives them value for free and gets them more familiar with you and the course you are selling. Ensure that you get their email before you give them free trial access as you’ll want to market to them if they don’t buy yet. So that’s the overview of how to sell on YouTube. Now let’s dive into some specifics on getting this set up and in particular optimizing your videos to ensure you get more views and more sales. The goal here is to be successful on YouTube. For some that may mean the adoration of millions of fans. For us success means driving learners and sales to your online course. With the added benefit of building your brand as an expert.
Next up.. Part 4: optimizing your videos to ensure you get more views and more sales
Thinkific, Inc.
.
Blog
.
<span class='date ' tip=''><i class='icon-time'></i> Jul 17, 2015 09:00am</span>
|
phd031305s.gif GIF Image, 600 × 260 pixels. Author lists SHOULD demonstrate scholarship and the advancement of knowledge. They should NOT be about politics. They ESPECIALLY should not be about paying ‘homage’ or stroking egos. Sadly, and, more and more, they are. I … Continue reading →
Katrin Becker
.
Blog
.
<span class='date ' tip=''><i class='icon-time'></i> Jul 17, 2015 09:00am</span>
|
Increasing your exposure and online course sales with YouTube
Note - this is part 2 of a series of resources about marketing courses on YouTube. To start at the beginning click here: Part 1 - Online course marketing with YouTube - Part 1
Here’s the Step by Step approach…
Here’s how YouTube can lead to the sale of your online course. Let’s use an example of a course called "Sleep Training for Toddlers", or better yet, if you’re keeping up with my advice on choosing your online course topics and title: "How to Sleep Train you Toddler in less than 30 days".
I’ve put together a short checklist / summary as a reference for you. Get the Checklist here.
The Teaser - The first step is to create a few video teasers. You can start with just one but you’ll want to add more. A video teaser gives the viewer some help with the subject and ends with a call to action to check out your full course for more help. The key to the teaser is it MUST ADD VALUE. That means that on it’s own it should help the viewer out. It shouldn’t be just an advertisement. In fact I find my most successful teasers add tremendous value on their own. We’ll look at a detailed step by step setup guide to teaser videos later but here’s the key components to the video itself:
There’s a few ways to do this.. the list below is one way I’ve found that works exceptionally well.
If you’re enjoying this it would mean the world to me if you could share it. Thanks! A step by step guide to creating your YouTube Marketing funnelClick To Tweet
Here’s the key components to the YouTube Teaser video itself:
Tell them what they’ll learn in the video (make sure this matches the video title)
Sleep training example "In this video I’m going to show you how to set up your child’s room to help with sleep training. I’ll show you the three things that parent’s often forget to remove from the room that can interfere with sleep training and the two things that will save you weeks of sleepless nights. Let’s get started…"
As you’re telling them what they’ll learn, show a link to your site in the video (more on how to do this later) You can use YouTube’s Callouts for this with a link directly to your site.
Something like ‘More info at sleeptrainingcourse.com" could appear on the video. No need to mention it in your script, just have it appear over top of the video.
Get right into the lesson fast - save the sales pitch for the end of the video, they don’t know you yet and they’re not ready to buy.
"Okay the first step in sleep training is…"
Offer REAL VALUE in the meat of the lesson - this should make up 90% of the video or more. Depending on the size of your course you may have more or less material to give away, but I’ve found that the more value you give in the free videos the more it helps drive sales. Try to keep it between 3-7 minutes in length.
Sleep training example - give them the essential items and items to remove from the room as you promised at the start of the video and in the video title.
Ask for comments. During the meat of your video lesson, ask the viewers to leave comments below. Ideally give them specific things to leave comments on. It’s better to do this during your lesson than at the end. You can also ask for comments at the end of the lesson, just before your call to action - if you do this be quick about it as you don’t want them to leave before they hear the call to action.
"So that’s the first item to remove from the room. I’d love to hear from you, how many of you have this item in your child’s room? Please let me know in the comments below." … "I hope you find these tips helpful! If there’s other things you’d like to learn about sleep training please let me know in the comments below.."
Close with a call to action. Now that they’ve gotten to know you and your teaching style, and they’ve seen that you add value to their life, now is the time to ask for them to take action. You do this by letting them know you have more great help/resources/lessons in your full online course on the subject. And let them know where to get it.
"This is only one small part of the sleep training process, for a full look at how to sleep train your child in less than 30 days, check out Sleep Training Course dot com where you’ll find everything you need to sleep train your child, including a step by step process and a look some key mistakes to avoid."
Show a link to the site where your course lives. Again, similar to the beginning of the video but now you can be a bit more blatant and show the link for longer. Put it up and leave it up for a while. Remember, when a YouTube video ends, they suggest other videos for you to watch next. With short attention spans, web viewers often click on one and hop off to the next video. Avoid losing viewers by putting your link up and leaving it there for a while, 10-30 seconds.
Advanced tip - Once you have a few videos up, you can include your own "Videos to watch next" by embedding them right into your video as you edit it. Here’s an example of how that works: http://youtu.be/XXCbffp7jLM?t=1m50s
The video ends at 1 minute and 52 seconds, but continues for another 10 seconds showing videos to watch next on the same channel. It’s also part of a playlist which is another way to accomplish a similar result.
Note that this has to be edited into the video before you upload it to YouTube and then you can add the calls to action over the embedded videos.
That’s the overview of the structure of the video itself, we’ll get into more detail about how to set this all up later.
Next up.. Part 3: learn the basic process of how you actually drive sales from YouTube.
The post Marketing with YouTube - Increasing Exposure appeared first on Thinkific.
Thinkific, Inc.
.
Blog
.
<span class='date ' tip=''><i class='icon-time'></i> Jul 17, 2015 08:59am</span>
|
This is a well put together argument. Meat Eating and Human Evolution | Mark’s Daily Apple.
Katrin Becker
.
Blog
.
<span class='date ' tip=''><i class='icon-time'></i> Jul 17, 2015 08:59am</span>
|
In this 6 part series of articles and videos about marketing with YouTube, I will show you how…
My YouTube channel generates an additional $3,000 to $5,000 each month in sales for my online course. I’ll give you a step by step guide to copying my process for growing your audience and generating online course sales with YouTube.
Note - I shared a draft of this post with a few clients and within a few days they saw great results including increases in YouTube engagement and course sales.
Also, I’ve put together a short checklist / summary to keep you on track. Get the Checklist here.
My success in online course marketing with YouTube comes despite the fact that, my channel has only 15 videos and under 1,600 subscribers. And, although I haven’t updated the channel or posted a new video in over 2 years, it continues to produce a consistent supply of students who purchase my online course. This generates a steady stream of passive revenue while growing my audience. What that tells us is, not only is YouTube a great place to promote courses, but it’s also a great way to set up your passive revenue stream from online course sales. In this article I’ll give you a list of key steps you can follow to improve your exposure and sales on YouTube.Check out this guide to YouTube marketing for online course sales. - Increases sales by 30%+Click To Tweet
Here’s what we cover here:
Why is YouTube a great marketing channel
Exactly what to include in your video - a step by step approach
The steps that lead from YouTube video to a sale
Optimizing your videos
Popularity - the elements that will increase your video’s popularity
Relevance - how to increase relevance of your video for more views and conversions
In order to help you through this I’ve put together a quick summary checklist. It doesn’t cover everything in these articles but it’s a handy reference guide to keep you on track.
First let’s look at a few things about YouTube and why it makes a great marketing platform for online courses.
Why YouTube?
YouTube is the second largest search engine. Next to… you guessed it, Google. YouTube sees over 3 Billion searches a month and while many of those are for cute cats or gangnam style videos plenty of them are people looking to learn something. This gives you an opportunity to share some knowledge on YouTube, which can then drive visitors to your actual online course.
Not only is YouTube bigger than Bing, Yahoo!, Ask and AOL combined, (when it comes to monthly searches), your videos will also show up in regular Google searches. So if your training videos are on YouTube, people searching on YouTube, or regular Google search can find them.
That’s some impressive exposure and a great opportunity to promote your online expertise. And as I mentioned earlier I’ve personally leveraged YouTube to generate an additional $3,000 to $5,000 each month in sales for my online course. Here’s how I did that…
We’ll start by looking at the general strategy for posting on YouTube, and driving leads from YouTube to your course and then I’ll give you essential steps to get better exposure on YouTube.
What this article is NOT about:
What I won’t cover in this article is paid advertising. That’s not to say paid video ads aren’t a great way to promote your videos and get more views and sales. For this discussion we’ll focus on maximizing your free results on YouTube.
I also won’t cover virality or viral videos. Viral videos can lead to amazing results but that’s a whole different game. We’ll focus on a step by step approach to help even boring videos lead to sales. (and trust me, some of my videos were exceptionally boring - but they gave people what they wanted and led to significant monthly sales)
What we’re going to focus on here is some clear steps you can take to increase your YouTube views and, as a result, your Conversions.
Let’s dive in and learn about increasing your exposure and sales with YouTube - a Step by Step approach.
Increase online course sales by 30%+ by marketing with YouTube! Check out this feature series Click To Tweet
Next up… Part 2: Increasing the Exposure of your YouTube videos.
I hope you’re getting value out of this! It would mean the world to me if you took a few moments to share it!
The post Marketing Online Courses with YouTube appeared first on Thinkific.
Thinkific, Inc.
.
Blog
.
<span class='date ' tip=''><i class='icon-time'></i> Jul 17, 2015 08:59am</span>
|
Meet David. He has worked as a college History professor and academic librarian in northern New Jersey for over a decade. David has devoted his academic career to his love of History. With four current degrees under his belt, he’s working on his fifth and is a doctoral candidate in American History. Don’t let history repeat itself by struggling through your next course! Connect with tutors like David to understand and enjoy the stories of the world we live in.
Ready to work with David? Get in touch with him on HelpHub or learn more about him below:
Education: Bachelor of Arts in History from William Paterson University, Master of Library Science from Pratt University, Master of Letters from Drew University, and a Doctor of Letters from Drew University
Hardest class you’ve ever taken: Intellectual History of Modern Europe which had a ton of dense reading and hard writing assignments.
How long have you been tutoring/teaching: I have been tutoring for two years.
What do you like most about tutoring/teaching? I like seeing people get interested in History when normally they were bored.
What made you decide to major in American History? It is something I have always loved.
Favorite school memory? Being a student athletic trainer at the United States Military Academy at West Point.
Favorite subject in school? History, I like to learn about how people related to each other and their work.
Do your best, keep trying, never ever give up, but be willing to change when needed.
Favorite late night snack: Apples with peanut butter.
Is there a subject/trade you wish you could learn not related to your major? I wish I studied Electronics or Database Management.
If you could study abroad anywhere in the world for free, where would it be and why? England to learn more about their labor movements and shipbuilding unions.
Favorite way to study: My favorite way to study is with music in the background and soft light.
Best advice you’ve ever gotten from a teacher or mentor: Do your best, keep trying, never ever give up, but be willing to change when needed.
To connect with David, sign up for HelpHub and start chatting with him and thousands of other tutors now!
HelpHub
.
Blog
.
<span class='date ' tip=''><i class='icon-time'></i> Jul 17, 2015 08:59am</span>
|
Today we’ve got a video showing how you can quickly create interactive online courses from your existing eBooks. Unlike traditional eBooks which have no interaction between students and no insight into who is reading the content, creating a course from your eBook content creates a fully interactive course experience.
Quickly turn your eBook into a fully interactive online course experienceClick To Tweet
Turn your static eBook into a fully interactive course experience with discussions, downloads, videos, and other content all included
Students can ask questions and engage in discussion with eachother, right from within the course experience
Maintain full control over your content, including the ability to make updates and changes as time goes on
Get valuable contact information for every single person who takes your course, so you can contact and market to them again
Best of all, it only takes a few minutes. Read through the transcript below, or watch the video here to see how it’s done.
(START TRANSCRIPT)
Hey guys! Miranda here from Thinkific.
I am chatting today about one my very favorite topics, and that is how to turn your eBook into an online course. Now, this is so simple that it almost hurts, but the benefits are amazing!
We all know about eBooks, and they’re a really great way to deliver content to your audience. You can design them how you want, get all of your content in there, you can make it look really good, and you can get it out into the world.
The problem is that there’s no real interactivity, so with a normal eBook… you pour your heart and soul into getting that book ready, but once you release it into the world, that’s kind of it. It goes off, it has a life of its own. This is really amazing if you’re wanting lots of people to view your content - lots of times it gets out there (lots of times it doesn’t go anywhere, but that’s a whole other situation); people read it, share it, email it, post it, but you have no ability to interact with the people viewing your content. You don’t know who those people are, and you have no way to reach your new audience.
You’re basically relying on people who get a hold of your ebook to independently reach out and come back, dig out your contact information, and contact you. And, that’s the problem that we aim to solve at Thinkific.
So, imagine this. Instead of creating your PDF and sending it off into the world to have a life of its own - and crossing your fingers and hoping that you actually hear from some of the people who end up reading it - what if thing were different. What if people who wanted to learn from your content have to come to you? What if they are giving their email address so you can contact them again, and once they’re there, they actually have the ability to contact you and to chat with other participants, and to be a little bit more involved in not just reading your course, but actually TAKING your course.
That’s what I’m going to show you how to do.
The first thing we need to do is split our PDF into multiple smaller files. If you have a 40 page PDF it’s all one file, whether you’re using the program you used to create your PDF in the first place or, on a mac, you can just click and drag in the individual pages out onto your desktop to split it up into smaller files. There are also online tools, but basically instead of having one giant PDF, we want to create multiple small PDFs that each have one lesson’s worth of content (maybe 1-4 pages depending on your file).
A couple great online tools that work for this are splitpdf.com or smallpdf.com, but there are lots of online tools if you do a quick google search.
Once you have all of your small PDF files, we’re going to jump into the Thinkific dashboard. You’re going to go under "Courses" to "Create & Edit", and then create a new course.
Once you’ve entered the course name and price, you land here, and we’re going to want to click onto "quick builder". We simply click here to select all of the files we’ve created and start our upload. We can watch it as it’s uploading we can see everything pop up.
And that’s pretty much it! If I wanted to stop right here, I absolutely could. I can enroll students in my class, they can log in to take my course, I get their email address, they view my content, all is good. But, why stop here?
We can turn this eBook course into a really interactive online experience that your students are going to LOVE and that is going to take this from being just an eBook to being something that is so much more. That’s what we’re going to do now.
Back in the Thinkific system, on the left hand side I have the ability to add more content, and that’s where this shines. In addition to all of the PDF pages that are here, I can add anything I want - quizzes, discussions, files to download, videos, the list goes on.
I’m going to start by adding a discussion, so I click to add, add a prompt question, and hit save. That’s it. Now I know that my students have an opportunity to discuss the content they’re viewing right within the course, with the instructor and with other students.
Similarly, I want to add a video. I can click to add a video, add a title, and I can select or upload my video here. Hit save, and I’m done.
On the left I can see my video has appeared, but I want to move it up to be the first item that students see, so I simply click and drag it to the top of the list.
Finally, I add a downloads resource where I can include some extra worksheet files (or any other file type). for students to download, right from within the course. Like the other content types, this is super fast, just select and I’m done.
That’s it! Now I’m ready to preview my course.
Here I am in my brand new course, I can see my chapters and lessons on the left. My video is front and centre, my download resources with files for my students are here, and I have the PDFs that make up the various lessons in my class. Finally, I have a discussion so students can chat with me and with other students in their class right from within the course experience.
And, we’re done! That really is all you need to know about how to turn an eBook (which is a fairly static document with no interactivity, and has the ability to go off and have a life of its own), into an interactive course experience where students can interact with you, and interact with each other. You as an instructor have an ability to make changes and updates to your course as time goes on - not just to make updates to typos and the like, but to add information and make it a really compelling learning experience for your students so they’ll keep coming back.
And, most importantly, you know who is taking your course. You’ve got their contact information, you can email them about other stuff you’re creating. If you do coaching and consulting, you now have the ability to market those services directly to your group. Basically, you’ve got the contact information for your audience, and that is so valuable and will really make you and your business move forward.
I hope this has been a really great course learning experience, and I SO look forward to seeing all of the PDFs that people are turning into entire courses.
Don’t ever hesitate to drop a note if there’s anything at all we can help you with! Cheers.
(END TRANSCRIPT)
The post Turn Your eBook into an Interactive Online Course appeared first on Thinkific.
Thinkific, Inc.
.
Blog
.
<span class='date ' tip=''><i class='icon-time'></i> Jul 17, 2015 08:59am</span>
|
Please refrain from the use of digital native again | From experience to meaning…. I like this. This is the response I’ve been seeking for those Educationists who are forever repeating these myths. Often those who generate more heat than … Continue reading →
Katrin Becker
.
Blog
.
<span class='date ' tip=''><i class='icon-time'></i> Jul 17, 2015 08:59am</span>
|
Laetitia is based in Winnipeg, Canada at the University of Manitoba working on her PhD in Applied Health Science. As a specialist in human health with degrees in both Physiology and Endocrinology, her hope is to combine her knowledge and PhD to help diabetic youth add years to their life, and life to their years.
Ready to work with Laetitia? Get in touch with her on HelpHub or learn more about her below:
Twitter: @l_guillem
Education: Currently at the University of Manitoba for a PhD, I got my Bachelor of Science and my Masters of Science at the Université de Sherbrooke (Québec).
Hardest class you’ve ever taken: Calculus. Math has never been easy for me and everything we learned was so theoretical I couldn’t figure it out. It’s probably why Statistics is my cup of tea. I can figure it out by applying it to real-life examples!
How long have you been tutoring/teaching: Since Fall 2013
Understanding better how things work so we can help make people more healthy; that’s the reason why I get up every morning.
What do you like most about tutoring/teaching? I like helping students formulate their needs, because framing the question appropriately is half the work of finding the answer, and it helps students work independently.
What made you decide to pursue a PhD in Applied Health Sciences? I want to advance the current state of knowledge {in the field of Applied Health Sciences}, but I also want to gain applied research skills. The Applied Health Sciences program at University of Manitoba is interdisciplinary by nature. As I firmly believe that the future of Health Sciences is through interdisciplinary work and research, I knew it was the program for me.
Favorite school memory: When I was in CEGEP (a Quebec-specific institution that provides two years of classes more general than a Bachelor of Science, but more focused than in high school), I didn’t specialize so I had classes in everything from Biology and Organic Chemistry, to Art History and Dance, to Philosophy, Optical Physics and Sociology. We were a class of 25 people and our schedule was exactly the same because of the craziness of the program. Our workload was so intense that we would often meet on MSN messenger (I’m old!) around midnight to discuss assignments; we’d stay incognito in the school’s classrooms until a security guard kicked us out to do a group project; we’d finish our group reports at the exact deadline and rush through the corridors to give it to the teachers. I actually feel closer to some of those ex-colleagues/good friends than some members of my family!
Favorite subject in school: My favorite subject is Pharmacology, because it’s all about understanding relationships between molecules (proteins, minerals, amino acids, etc.) to predict the impact on the body - you can’t learn everything by heart. Understanding better how things work so we can help make people more healthy, that’s the reason why I get up every morning.
Favorite late night snack: Self-popped popcorn (with a hot air popcorn popper).
Is there a subject/trade you wish you could learn not related to your major? If I had the time I’d learn Psychology. It’s so interesting, but so complex.
If you could study abroad anywhere in the world for free, where would it be and why? Venice, Italy - I love the language, I love the food, I love the weather, I love the city, I love the culture, the music, the wine, the history…I would live my whole life there if I could!
Favorite way to study: I go through the notes I took during class (by hand or on my laptop) and recopy (by hand) only the highlighted parts, or what I think is important to memorize and understand. Writing helps me remember better.
Best advice you’ve ever gotten from a teacher or mentor: Working with humans means lots of drama arising all the time. Take care of your co-workers, feed their passion, and understand that there’s no work-life balance, but only life - so find your balance, and respect the others’ balance.
To connect with Laetitia, sign up for HelpHub and start chatting with her and thousands of other tutors now!
HelpHub
.
Blog
.
<span class='date ' tip=''><i class='icon-time'></i> Jul 17, 2015 08:59am</span>
|
At Thinkific we are constantly trying to make your online courses better, and today we are very excited to share our newest feature with you. Drip Release Content is here!
What is Drip?
Drip Release Content gives you the ability to pre-schedule the delivery of your course content over time.
Why would I want to drip release my content?
Getting all the course content at once can be overwhelming for students - drip release allows you to delay the release of content so students can learn at the pace you intended. You can even give them assignments to complete while they wait for the next piece of content to be released.
If you charge a monthly subscription - drip release content gives students a reason to return to your course over and over to access new content. This means they’ll keep their subscription to your courses for longer, and you can create new content over time rather than having to have it all ready at the beginning.
Drip content is also a great way to market other products or services. You can slowly release valuable content to your clients over time - building student’s perception of your brand and their trust in you, as you build long-term relationships with your students. Students are more likely to take courses and make purchases in the future from people they know and trust.
Improved course success: I’ve been using drip content to increase the sales of my own online course and I’ve seen my sales more than double due to drip content.
Drip released courses can improve student engagement; build brand perception + trustClick To Tweet
How does drip release work?
Drip is extremely simple to use. Simply:
Create your course
Add your lessons
Set a schedule for your content
That’s it!
I’m ready to get Drip Release Content!
If you’re a member with one of our paid monthly plans, you already have access! Head to your dashboard to try it out.
If you are not yet a Thinkific customer or if you’re on our Free plan, get Drip Content (and all our other awesome premium plan features!) by upgrading to one of our paid plans from your Thinkific dashboard by Friday, February 27th, at midnight PST.
BONUS OFFER
Ready to get Drip Release Content? Upgrade your account by Friday, February 27th and send us an email with the codeword "Drip Release Bonus".
We’ll make your 2nd month on the new plan free!
The post Drip Release Is Here! appeared first on Thinkific.
Thinkific, Inc.
.
Blog
.
<span class='date ' tip=''><i class='icon-time'></i> Jul 17, 2015 08:59am</span>
|
The significance of plot without conflict - still eating oranges. COOL. I’ve been looking for something like this for ages! I’ve never been entirely convinced that conflict is essential, and now I have a way to describe the alternative: Kish?tenketsu … Continue reading →
Katrin Becker
.
Blog
.
<span class='date ' tip=''><i class='icon-time'></i> Jul 17, 2015 08:59am</span>
|
Since early childhood, Josh understood that hard-work, commitment, and diligence was of the utmost importance. His parents moved to the United States from Taiwan before Josh was born. Thanks to their sacrifice and dedication, he has been able to live a blessed and amazing life full of opportunity. This understanding drives him to exemplify these traits in both his professional and personal life. His love for professional sports has also influenced Josh to be who he is today. Josh’s perseverance has lead to achievements such as making captain of his freshman basketball team, a role he was extremely humbled and proud of. More than anything, Josh’s focus is to be there for others to help meet people’s need and it’s no surprise he is majoring in Hospitality.
Ready to work with Josh? Get in touch with him on HelpHub or learn more about him below:
Social: Instagram - @joshkao
Location: Las Vegas, Nevada
Education: Alumni of Los Gatos High School, in Los Gatos, California. Currently attending University of Nevada in Las Vegas.
Hardest class I’ve ever taken: Environmental Science 101. I am not a big fan of Science and I never enjoyed it. Taking the time to listen to my instructor and do the assignments was dreadful and I simply wish Science never existed. However, without Science, there would not be nature, creatures, and all the great living organisms around us.
How long have I been tutoring/teaching: I began tutoring for HelpHub on April 1, 2015.
What do you like most about tutoring/teaching: There is so much to appreciate about tutoring and helping other people. I think the most beneficial thing for me is being able to interact with people from all over the world, just to see different personalities and work styles is pretty awesome. Making connections is crucial, so start at a young age!
What made you decide to major in Hospitality: A lot of my friends are Business majors, Math majors, Science majors, etc. I wanted to go a different direction, create my own path, and do something in a whole different field. There is just so much opportunity that comes with a Hospitality degree and Las Vegas is without doubt the number one place to be. I chose Hospitality because of what Las Vegas offers: entertainment, fine-dining, quality five-star hotels and residencies, and the night life. If I did not choose Hospitality, I would have contemplated pursuing a career in Physical Education and becoming a head coach.
Favorite school memory: My favorite school memory had to be when I graduated from Los Gatos High School in California. Being that I was the only student from my middle school to enroll at LGHS, I was uncertain of how my four years would be. It was difficult at first, a lot of uncertainty, but I did what I had to do, made trustworthy friends, and worked extremely hard during my time there. Los Gatos ended up to be a place I truly love, admire, and will always respect. Your upbringings and surroundings are very important to your future!
Favorite subject in school: My favorite subject in school has to be Chinese. Though I already know how to speak and read basic characters, I enjoyed it because I was able to watch other students develop their speaking and writing skills. Having an advantage already made my job easier and I was able to cruise by the class easily.
Favorite late night snack: No favorites but whatever I can find in the fridge.
Is there a subject you wish you could learn not related to your major? Physical Education.
If you could study abroad anywhere in the world for free, where would it be and why? I would have to say Switzerland. I have been there before and just to imagine what life would be like living there is pretty awesome. It is definitely a different culture and environment.
Making connections is crucial, so start at a young age
Favorite way to study: I like to study away from all the drama and chaos. The most effective way is to go somewhere where you can get away, have your own space, and just take care of your business.
Best advice you have ever gotten from a teacher or mentor: Honesty of Effort and Intensity of Purpose.
To connect with Josh, sign up for HelpHub and start chatting with him and thousands of other tutors now!
HelpHub
.
Blog
.
<span class='date ' tip=''><i class='icon-time'></i> Jul 17, 2015 08:59am</span>
|
It’s been a while since we last shared a big batch of new updates and features, and the latest list is even bigger. Grab a coffee and browse through some of our most recent updates!
Tonnes of new features rolled out for online course creators, by @Thinkific! #ThinkificLoveClick To Tweet
Deliver course content over time
Top of the list, as we know, is Drip Release Content! We wrote a whole post about this, so check it out here. Drip Release allows Thinkific instructors to create lessons that are released to the student on a set schedule, rather than all at once. Our knowledge base article gets into the nitty gritty.
Highlight courses with more prominent positioning
By popular demand, we’ve added the ability to manually re-order your courses. This is perfect for instructors with lots of courses, or those who want to feature certain courses at the beginning of the list. Simple but effective. This almost doesn’t need a description, but we’ve got a support article up here.
Run comprehensive promotions with quantity limited coupons
Coupons can now have a quantity limit, which allows more flexibility for marketing using this type of promotion. Read more here. (Teaser: more updates on the way for coupons and promotions! Will update soon!)
More intuitive site design & navigation = faster course updates
A few super useful usability tweaks, like quick links back to your dashboard when previewing your site, quick previews of content from the dashboard, and the ability to view the course landing page as a student would see it. Magic!
Important terms and conditions & privacy policies are now fully customizable
The addition of terms of use and privacy policy pages, that you can edit for your own site
Add clear calls to action for your site landing page
The ability to update your site header and subheader text directly for the course landing pages, found in the basic settings dashboard for your site
Increased attention for your courses with higher converting course cards
And finally for today, beautiful new course cards (we sent a note already about this one, but if you missed it, here’s the video
Phew! I TOLD you it was a long list
We’ve got even more exciting updates - including a few BIG things - up our sleeve, but, until then…
We want to hear from you
What do you want to see next from us?
What features are you most in need of for your online courses, or what are your biggest problems that we might be able to help you solve? Drop a quick note in the comments and let us know!
The post Massive List of New Features! appeared first on Thinkific.
Thinkific, Inc.
.
Blog
.
<span class='date ' tip=''><i class='icon-time'></i> Jul 17, 2015 08:58am</span>
|
Why Games Don’t Teach From Angry Birds to World of Warcraft, the charismatic popularity of entertainment games is the envy of every trainer teaching information security 101 or facilitating new hire orientation. Multiple articles, webinars, and conference presentations have touted … Continue reading →
Katrin Becker
.
Blog
.
<span class='date ' tip=''><i class='icon-time'></i> Jul 17, 2015 08:58am</span>
|
How to set up an intro or demo video for your online course and how this can help increase conversions
Demo or Intro videos are a great way to increase your online course sales. In fact, when I added a short demo video to my own online course it increased sales by more than 30%.
Even if you offer your courses for free, demo or intro videos will increase your online course sign ups and lead to more students, more satisfied students, and higher reviews for your course.
In a moment we’ll look at how to create a demo video for your online course, but first let’s look at why it works.
5 reasons demo videos work to increase online course sign ups:
Demo videos build trust in you and your course by letting people meet you and see who they’ll be learning from.
It’s an opportunity to show off some of your best stuff - put some great content in your demo and more people will sign up for the full course
It let’s potential students check out what they’re going to get with very little effort
It’s your opportunity to sell! You can share who you are and what the course is about - but most importantly tell them why they should take it.
Video is the perfect medium. People are coming to expect and love video on the web, don’t pass up the opportunity to use it.
5 Reasons Demo Videos Work to Increase Online Course Sign UpsClick To Tweet
Okay, now to the specifics - What to put in your demo video…
Here’s the 5 key elements to include in your online course demo video:
Let them know why they want to take this course - what is the result they will see? What is the change in their life? Remember, people don’t buy facts or information - they buy results.
Let them know what they’ll learn or what’s covered - this can be tied closely into the point above, and you don’t need to go into too much detail about the curriculum if you share the result.
Introduce yourself and share a little of your personal experience - the goal here is to build trust in you and let them know why they might want to learn from you.
Add value - this one is optional - depending on your sales funnel and whether they know much about what you’ll be offering you may want to offer a sample portion of a lesson for free here. You can also include this in a free trial of the course.
A call to action - no demo video is complete without a call to action. Make sure you end with an Invite to join you in the course!
The 5 Key Elements to Include in Your Online Course Demo VideoClick To Tweet
And the goal is to keep this all to a short video - no rambling! Most attention spans on the web are very short - we recommend you keep it under 2-3 minutes. Shorter if you can. Remember you can always offer more info on the course landing page and in a free trial, as well as in your other marketing materials.
How to add a demo / intro video to your online course
The next step is to actually add your demo video to your online course. If you’re a Thinkific customer this is super easy to do. Just click on the course editor - pick your course - go to the details tab and add your demo video. You can upload a new one or choose to use a YouTube video.
Want to see a quick video showing how fast it is to add a demo video to your course? Check out our Demo Video lesson in our free getting started course here.
The post Sell More Online Courses with an Intro Video appeared first on Thinkific.
Thinkific, Inc.
.
Blog
.
<span class='date ' tip=''><i class='icon-time'></i> Jul 17, 2015 08:58am</span>
|
One of the single most valuable things you can do as an online course creator is to make your courses look AMAZING. Before your students will read your words, they will be drawn to your images. Simply put, stunning images will mean more attention, by more people, and ultimately more students!
Free download of over 115 STUNNING stock images for online courses? Yes please! Get yours here:Click To Tweet
Sourcing gorgeous images for your online courses can be time consuming and expensive, so we’ve done the legwork for you. We’ve created a download of 115 of our favourite free stock images and pre-sized them for your Thinkific banners and course cards, so they’re ready to go!
Ready to check them out? Download My 115+ FREE Stock Images Now
Show Off Your Work!
We want to see your gorgeous new course images in action.
Share your link in the comments for some extra attention!
The post 115+ Free Stock Photos for Your Online Courses [Free Download] appeared first on Thinkific.
Thinkific, Inc.
.
Blog
.
<span class='date ' tip=''><i class='icon-time'></i> Jul 17, 2015 08:58am</span>
|