Employee Engagement for Dummies - Chapter 10
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Path to ExpertiseManaging Talent
Description
On July 30, author and keynote speaker Bob Kelleher will present a webinar for Training Mag Network members and our guests based upon his research and findings on the topic of his new book, Employee Engagement.
Bob has generously provided several chapters of the book for you to download as a preview. Here is Chapter 10.
Chapter 10
Brandy, You’re a Fine Girl: Driving Engagement through Branding
In This Chapter:
- Looking at the relationship between branding and engagement
- Defining who you are through your employee value proposition
- Branding internally and externally
- Using tri-branding to your advantage
Speaker
Author | Founder of The Employee Engagement Group
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