This report looks at the implied promises to the instructional design field which include: 

-Promises to the instructional designers/developers that they are valued not only financially but also as a professional. 

-Promises to the instructional designer/developer’s organization that instructional designers/developers get better, deeper learning and show results through learning transfer. 

-Promises to learners that their learning experiences are valuable use of their time and support their current and future work. 

Finding ways to reach into organizations for these measures required tapping the instructional design industry and market. A series of focus groups or interviews was planned. This report summarizes the interview process, data, and projected next steps based on interview results. Data gathered about these promises will become part of the ID Certification application process of 2016.