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Description

Discover how a Whole Brain® approach can transform the ideation process.

Explore some of the specific Whole Brain® ideation, experimentation and problem-solving processes the team used.

Learn how this global liquor giant was able to come up with and successfully implement a number of groundbreaking new marketing ideas by injecting Whole Brain® Thinking into their innovation process.

Find Out how the “killer” marketing ideas that resulted from the Whole Brain® approach directly led to increased merchandising sales that outperformed the competition, as well as double-digit brand growth.