Interactive Video: Why Motivating People Doesn’t Work…And What Does

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Why motivating people doesn't work
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In nearly every organization, leaders are being held accountable to do something they cannot do-motivate others. Leaders can't motivate people, because people are already motivated. The question is not if a person is motivated but why.

This realization always leads to an epiphany for training and human resource practitioners. HR's dependence on carrots and sticks to motivate people had become common practice because we didn't understand the true nature of human motivation. Now we do, thanks to thought leaders like Dan Pink and his blockbuster book DRIVE. But letting go of carrots and sticks has been a challenge. HR leaders know Dan Pink, they know what they've been doing doesn't work, and they know managers aren't successful at motivating people. But they haven't understood what their alternatives are.
In this webinar, Susan Fowler will help HR leaders understand the viable alternatives to the carrots and sticks on three levels -

  • Individual (employees). At this level, motivation is a skill. HR can teach employees the skills of motivation so they can thrive in any environment, even if the organization's systems haven't changed yet.
  • Interpersonal (leaders). HR can help leaders adjust their interpersonal interactions with employees - the way they set goals, have conversations, etc. - in ways that prime the pump for optimal motivation.
  • Organization. At some point, our systems are going to need to change - the systems around reward and recognition, compensation, job design, etc. What's exciting is that until those systems change, we can still work at the individual and interpersonal, 1-to-1 level.


Susan fowler
Consultant, The Ken Blanchard Companies