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Now Is the Time to Measure ROI in AI

A New White Paper by Patti P. Phillips, Ph.D., and Jack J. Phillips, Ph.D.

Artificial Intelligence adoption is accelerating, but many organizations still struggle to demonstrate its actual business value. In this insightful white paper, ROI Institute's founders Patti Phillips and Jack Phillips explain why measuring the return on investment (ROI) of AI initiatives has become a business imperative.

Drawing on more than 30 years of evaluation expertise, the authors introduce a practical framework for assessing AI's impact—from user adoption and application to business outcomes and financial return. You'll learn:

• Why CEOs and stakeholders are demanding proof of AI value
• The five-level AI Value Chain for measuring results
• How to forecast and calculate AI ROI credibly
• Common pitfalls that undermine AI evaluations
• A 12-step process for designing, implementing, and evaluating AI initiatives
• Best practices for isolating AI's impact and communicating results

Whether you're implementing AI tools, managing learning technologies, or leading organizational change, this white paper provides a proven roadmap for moving AI from an experimental expense to a measurable business asset.